Better Conversions through Diversified Card Payment Options

While your shopping cart software may give you the ability to take credit card transactions directly, it’s important to offer buyers plenty of payment options when they’re ready to checkout at your online store. Aligning your brand with major eCommerce brands helps build brand loyalty and credibility while simplifying checkout for a large portion of your customers.

Consider this: Amazon is one of the biggest and most popular online stores today. With so many shoppers buying goods through Amazon, the company has built up quite a loyal following. Incorporating Checkout by Amazon into your shopping cart allows shoppers to choose a payment process they’re familiar with—and one that often has payment information pre-populated to make the checkout process as simple as the click of a button.

While some ecommerce software solutions incorporate as many as 100 different payment options, here are some of the best to consider for your online store.

Amazon Pay

As you well know, Amazon is gigantic in the world of ecommerce. Among Amazon’s other resources for small shops, Checkout by Amazon offers the ability to pay for goods through your Amazon account, a process that customers are familiar with. Whatever your usual checkout process entails, Checkout by Amazon speeds it up by giving your customers the ability to pay with saved credit card information, instead of having to fill out a new form.

PayPal Express

PayPal is a great way to let customers pay for their orders without sharing financial information. It’s one of the world’s largest marketplaces and one of the most trusted names in online payment. By aligning yourself with a trusted brand – nearly 43% of North American online shoppers have used PayPal – you’ll instill trust in shoppers and gain their loyalty.

Visa Checkout

Visa Checkout is a great payment option that caters to shoppers on-the-go, with checkout requiring just a few clicks. The digital payment service serves to simplify the checkout experience by allowing shoppers to sign-on across a number of devices and channels with a single sign-on. When a shopper is ready to complete their order, they simply have to log in to their Visa Checkout account and all of their information will populate.

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