In eCommerce, a great deal of work goes into getting that first conversion: turning a casual visitor into a paying customer. Email marketing and newsletters play an important role in this process, as they attract and entice readers to visit your online store and make purchases. Email marketing can be extremely effective in general, but if done improperly, can have poor or even negative results.
As an eCommerce merchant, it's vital for you to understand email marketing and how to use it to best effect, as well as how to build a strategy for all your email communications and newsletters. This course will teach you: