Configuring Shipping for Your Online Store

Launching an online business entails a lot of hard work. During the initial stages, you'll tackle fun and exciting aspects like designing your website, creating a logo, and uploading products. Soon, though, you'll need to attend to more technical details like shipping — after all, unless you sell only digital products, your customers need a way to receive the items they buy from you!

Setting up shipping can seem daunting, as there are a lot of factors to consider. You need to figure out pricing, carriers, packaging and more. There's a lot to work out, but this guide will walk you through the process and make it a lot easier. In this course, you'll learn:

  • How to choose the right shipping carrier for your products, location, and customer type.
  • How to arrive at the best solution for packing your products for shipment.
  • How to get the best shipping rates, saving money for both yourself and your customers.
  • How to avoid extra shipping fees and/or penalties.
  • Why you should consider offering free shipping to your customers.
  • Lesson 1: The Power of Free Shipping
    We all know free shipping is popular, but you may not know how powerful it can be. Free shipping can be the deciding factor for customers choosing to buy from you, even if the product is priced higher! But how and why does this work? Learn more of the "science" behind free shipping, and how to use it for your own business, in this eCommerce University lesson.
  • Lesson 2: How to Reduce the Likelihood of Incurring Shipping Fees and Penalties
    If you're selling online, you rely on shipping to serve your customers — but unfortunately, everything doesn't always go according to plan. When shipping goes wrong, the store owner ends up bearing the burden, even if the customer is the one who made a mistake. Thankfully, you can minimize the risk of shipping problems by following these guidelines!
  • Lesson 3: How to Get the Best Shipping Rates
    Affordable shipping is a huge point in your favor when customers compare you to the competition, and free shipping is even better. Of course, you can't offer these options unless it's financially feasible for your business. Here's how to get the best rates from your shipping carrier so you can pass the savings on to your customers.
  • Lesson 4: How to Choose the Right Shipping Carrier
    Shipping is central to an eCommerce business, but not all shipping carriers are equal. Some may offer better options than others when it comes to meeting your business's unique needs. Location, packaging, rates, and other factors all come into play. Here's how to evaluate shipping carriers and choose the best one for your business.

Start your 15 day FREE trial. No credit card required.