A careful exercise plan requires a host of supplements to help build muscle. Of course, you knew that, which is part of why you want to learn how to sell nutritional supplements online. In order to flex those ecommerce muscles, you'll need to get your energy from a balanced diet of research and planning. We're here to help you work it with a step-by-step process for building your own store.
In terms of small businesses, online retail offers a lower barrier to entry than other options. You'll need plenty of elbow grease—but not much in the way of starting capital. Follow our tips to get started learning how to sell nutritional supplements online.
One thing online retailers forget is that it helps to start by targeting a smaller audience. What that requires you to do is narrow your brand in areas like gender, age or supplement type. This way, you can speak more directly to your audience and drive traffic through more specific keywords and phrases. For instance, a focus like "nutritional supplements for pregnant women" gives you the ability to become the authority in that area. Once you've gained some traction with this audience, you can expand.
In learning how to sell nutritional supplements online, you'll quickly find that all supplements are not equal. Some come under heavy scrutiny from the FDA and other organizations, while others have weak marketing and, therefore, a weak brand.
You're operating a business on the web, so you'll require a strong ecommerce software platform to help you get the job done as you learn how to sell nutritional supplements online. Because supplements are perishable goods, for instance, it makes sense to choose a software suite that allows customers to schedule recurring orders, often called an "autoship" feature. That way, you have a guaranteed stream of revenue and a long line of happy customers.
Where are you going to store all of your stock? Before you go out and rent storage space, consider this: the web has a great supply of order fulfillment and drop shipping partners. In terms of fulfillment, you can ship stock to a partner-managed warehouse where your products are stored. The right shopping cart software will integrate with fulfillment partners for seamless order delivery.
When you learn how to sell nutritional supplements online, you might also hear about drop shipping, a practice that gives you the opportunity to leave all of the work to the brands you represent. This is another successful strategy for business efficiency and worth looking into.
Millions of people worldwide have committed themselves to a healthier, cleaner diet, omitting fast foods and processed ingredients. Cater to the world’s health conscious by selling your nutritional supplements online. 3dcart has everything you need to market your products worldwide, easily and efficiently.
Choose from 100+ beautiful, professionally-designed templates, easily tackle multichannel selling, and manage every facet of your online store – like orders, inventory, and customers – with total ease. 3dcart makes selling supplements to people everywhere a breeze, allowing you to focus your efforts on improving peoples’ lives instead of worrying about the technical,
Vitamin, mineral, and other dietary supplements are big business. Whether you're a medical practitioner looking to expand your patient's care choices, or a fitness professional with a passion for nutrition, you know that wellness is where it's at. If you've thought that you could open a business around your desire to create a healthier world.
We at 3dcart can help you with some basic tips of building a store and brand presence online.
“Americans have turned to vitamins to prevent illness as an alternative to expensive prescription drugs, boosting demand… The convenience afforded by online shopping further benefited sales.”
It may seem that if you’re selling supplements, you’re selling supplements, but that’s just not so. Is your focus on providing women vitamins and supplements that will aid them in every stage of their lives? Or, is your target demographic the aging baby boom population and their desire to be fit at any age? Are you after the gym rat that can’t live without his protein powder? Some e-tailers are specializing in all-natural supplements. It is essential in online retailing to have a highly developed market niche.
Once you’ve defined who you want to sell to, it’s much easier to know what items to stock for your inventory. There are few laws specific to the sales of vitamins and supplements, but the F.D.A. has issued plenty of guidelines. Be sure to know and follow them as you create your business plan.
No matter how you slice it, vitamins and supplements come in similar packaging. If you do as most new online entrepreneurs and upload photo after photo of little white bottles, your site will be static, boring, and unsuccessful. Stock photo companies have lots of great action shots of athletes and models in all manner of modes to add movement and energy to your site.
Just the thought of building a website may be daunting. Here’s a secret, most successful online sellers aren’t all that tech-savvy either! What they’ve done to be successful is to know their market and brand, and partner with a trusted e-commerce software firm to supply the web design and online sales platform. When choosing a software partner, look for a secure and reliable check-out system, an easy-to-use shopping cart, and lots of customizable page templates that allow you to create dynamic web pages to sell your vitamins.
Luckily, selling vitamins and supplements online isn’t like selling furniture. Your products fit into most standard shipping boxes and usually won’t be too heavy, so your shipping costs can be kept fairly low. But, knowing how to calculate your shipping cost is vitally important to your bottom line. Do you want complete control over the shipping phase of the purchase? Then you’ll need to buy shipping supplies, and create custom labels and packing slips. What carrier will you use to ship? Do they have a handy shipping calculator available on their website? Can you link your site to their calculator, or provide your own? If after consideration, you decide you want to contract out your shipping, there are lots of options including a dropship partner like Amazon, which can store and ship your inventory for you.
As we said, the vitamin and supplement industry is enormous. Driving customers to your specific site takes a lot of time, and skill. Your software partner should offer social media integration in its platform, and hopefully won’t be shy in showing you how to use Google plus, Yahoo, Twitter, and Facebook, along with mining new, untapped business opportunities in online health forums and the like. Engaging with each customer, finding out how they came to you and why they purchased, is important to helping you tailor your marketing and sales strategies. Follow-up your sale with coupons or discounts for additional purchases so that a first-time customer becomes a life-long one.
Offer a subscription-based model so your customers can automatically receive their supplements.
Post scientific studies, lists of ingredients, and more to help your customers decide what they need.
Invite your customers to weigh in and share their results, encouraging others to make a purchase.
Avoid the need for warehousing space and packing materials by connecting with a drop shipper.
With a flawless mobile shopping experience, your customers can buy their favorite supplements on their smartphone right from the gym.
Product reviews, shareable items, wish lists and more let your customers become influencers, attracting more sales.
Sell on Amazon and eBay alongside your online store, and let customers spread the word on Facebook, Pinterest, and more.
From the home page to category, product, blog, and content pages; every facet of your site has been optimized for search engines.
Universal Google Analytics with eCommerce Tracking is built right in! Simply enter your Google Analytics account ID and you’re good to go.
Includes a fully functional blogging content management system with which you can publish your own articles right from your store!
Sitemap builder, Canonical URLs, 301 redirects, Custom File Names, Robots.txt editor, Dynamic Meta tags - Everything you need to make your store search engine optimized!
Quickly see which items sell the most, your store’s most active categories, best customers, best days of the week, and more!
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