Solve shopping cart
abandonment with 3dcart

One Stop Source

What is shopping cart abandonment?

Shopping cart abandonment is when an online customer puts items into their cart, but leaves the site without completing their purchase. Today, an average of 68.63% of online shopping carts are abandoned. Cart abandonment plagues all types of online merchants, costing them over half of potential sales.

What causes shopping cart abandonment?

The real answer is: Anything!

Literally anything can cause a customer to abandon their purchase. Common reasons include:

Magic Circle

Pricing discrepancy

Confusing checkout procedure

Worries about payment security

Store doesn't accept customer's
Preferred payment method

Customer doesn't want to have
to sign up/log in just to buy

Customer decided to put off the
purchase for a while


Found a cheaper price elsewhere

Unable to apply an expected discount

Just plain forgot!

Many of these causes of cart abandonment have a direct solution, and while others are less straightforward, they can be addressed with the proper software and strategies. The good news is that 3dcart's platform is fully-equipped to deal with cart abandonment from every angle!

3dcart’s Cart Abandonment Solutions

  • Shipping costs automatically visible in View Car 28% of abandoned carts are due to a price discrepancy, making this the single most common reason for cart abandonment. 3dcart solves this issue by displaying the shipping costs right within the View Cart screen, so the customer has no unpleasant surprises during checkout.
  • Secure payments As one of a few exclusive PCI-certified eCommerce platforms, 3dcart implements SSL technology and thorough anti-fraud measures to keep customer information secure. Visitors will trust your site and shop with confidence.
  • Support for over 100 payment methods For some shoppers, inability to use their favorite payment method is a total deal-breaker. However, with 3dcart, you can accept payment through over 100 gateways, including PayPal, Pay with Amazon, Visa Checkout, Masterpass, and many more.
  • Guest checkout Let's face it: sometimes people just do not want to deal with another login and password. Others have privacy concerns and don't want to sign up anywhere they don't absolutely have to. With a 3dcart store, your customers can check out as guests, eliminating this common complaint.
  • 3dboost app 3dboost is a 3dcart app that allows you to create and fully customize modals that can appear when a customer seems to be leaving your site or lingering for a while on a page. With 3dboost, you can draw a distracted customer's attention back to your store, or change their mind about clicking away!
  • Abandoned Cart specialty apps Your 3dcart store has access to several apps with the express purpose of recovering abandoned carts. Choose the basic Abandoned Carts Notification, a quick and easy way to send abandoned cart emails. Or upgrade to Abandoned Cart Saver to set up an entire campaign. You can recover approximately 12% of abandoned carts instantly.