Google Analytics

Get the most advanced and detailed free data
reporting for your online business.

What is Google Analytics?

Google Analytics is a free tool made by Google, meant to analyze data for your business’s online presence. This tool can help you to understand how people are using your sites and apps so you can take action and improve their experiences. Through advanced analysis and reporting, Google Analytics can tell you everything that you need to know about how visitors found your site and how they interact with it.

Google Analytics Services

With Google Analytics, you can get a complete view of your customers with Google’s unparalleled data so that you can drive results and deliver better experiences. Use reporting, analysis, data visualization, integration, and more to turn numbers into action and start skyrocketing conversions.

Advanced reporting

Advanced reporting

Get a clear picture of how customers interact with your website in every way.

  • Use Audience Reports to show active users, lifetime value, and more
  • Check Acquisition & Behavior Reports to see user behavior patterns
  • Analyze Conversion Reports to see how your channels drive conversions together
  • Real-Time Reporting shows your website’s current data
Data analysis

Data analysis and visualization

Visualize your data in any way you want, anywhere you want, to get the picture you need to see of your analytics.

  • Create built-in segments and custom segments
  • Analyze shopping, checkout, and multi-channel funnels
  • Uniquely visualize your data
  • Customize data filters, groups, and metrics
Data collection and management

Data collection and management

Use Google Analytics to help organize and manage your website’s user data.

  • Import data from external sources and customized data
  • Control access for different users on your account
Actionable data

Actionable data

Use data to make smarter and more effective decisions in your marketing efforts.

  • Diagnostics tool alerts you to unexpected events or metrics
  • Helps you predict valuable users and actions with Smart Lists and Smart Goals
  • Find out age, gender, and interests of users with demographic and interest data
Multiple integration

Multiple integration opportunities

Google Analytics is meant to work seamlessly with a variety of Google and third-party solutions, helping you get more done in less time.

  • Integrate with the Google Search Console for a more SEO-focused view
  • Track your AdWords campaign metrics
  • Utilize countless third-party integrations to maximize your reporting

Benefits of Google Analytics

Your business can use Google Analytics as a powerful tool to find out everything you need to about your customers;
here’s some of the main benefits you’ll see with it:

  • Get a better picture of what’s working and what’s not on your site
  • See insights exclusively from Google
  • Turn your data into action with Google Ads, AdSense, Ad Manager, and more
  • Effortless collaboration with easy-to-use interface and shareable reports
  • Track return on investment of your AdWords campaigns

How to integrate Google Analytics in your online store

Shift4Shop and Google have partnered to provide advanced visitor and eCommerce tracking with your store, making analysis of your site’s activity and online sales easier while saving you time and money. Google Analytics works with your Shift4Shop store by adding your property ID into the SEO tools section of your Shift4Shop Online Store Manager, so your analytics are automatically uploaded to Google for reporting. If preferred, you also have the ability to integrate via Google Tag Manager or by adding your own custom analytics code.

With a certified integration to Google Analytics, Shift4Shop merchants can have full-fledged data reports up and running in minutes. Join many small businesses who use the leading search engine’s comprehensive free online analytics tool.

Learn more about Shift4Shop Features