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How to Sell Sporting Goods Online

Looking for advice on how to sell sporting goods online? You don’t have to be a sportsman to sell the equipment—but it certainly helps if you’re passionate about sports. Still, if you’re looking for an easy way to break into the business of online selling, sporting goods are a great way to get your feet wet and become an entrepreneur quickly.

You’re going to need a lot of blood, sweat and tears to start a successful business. But you’ll need a lot more than that. The list of tips below offer a roadmap for getting started as you break into online sales and learn how to sell sporting goods online.

1. Figure out whether you want to specialize or sell across the spectrum of sports.

You might have aspirations to become the next Dick’s Sporting Goods or Sports Authority—but it could help you drum up more business if you decide to specialize in a specific sport. By narrowing your brand, you have the opportunity to expand your market, so pick a sport and stick with it. Then, choose a domain that takes SEO key terms into account and represents your brand well. After you do this, you’ll be on the right track in learning how to sell sporting goods online.

2. Decide how you’re going to purchase your products.

Wholesalers across the country supply small shops just like yours with discounted goods for buying in bulk. Companies like Maurice Sporting Goods and Mighty Grip might be good fits for a partnership depending on what you’re planning to sell. When you establish a relationship with the right wholesaler, make sure to take prices into account and build them into your overall business plan. In fact, prices should be a huge part of the wholesaler evaluation process. When you’ve done this, you’re close to knowing exactly how to sell sporting goods online.

3. Choose a customizable shopping cart solution.

This is an important part of the process. If you’re selling football products, you want to be able to customize your brand and your store to represent football. So, customizability is one criterion. Another important criterion might be whether you want your customers to have the ability to customize things like helmets, jerseys, socks, pants and other gear. What about the checkout process? It should be intuitive and take advantage of several different payment options so the customer will feel comfortable with their purchase. These are crucial as you explore how to sell sporting goods online.

4. Do your research on shipping options.

Shipping can be a tricky part of getting your business up and running—but if you have the right shopping cart, you should be able to integrate your orders into an outside order fulfillment service provider. Some of these businesses can also house your stock, in case you don’t want to lease a warehouse or other storage area.

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  • Show as Sold Out or Hide
    You can show your unique Sporting Goods as “Sold Out” or just hide it when purchased.
  • Multiple Images
    You can display multiple images per product.
  • Enlarge Images & Built-In Zoom
    All images by default have our 3dzoom and the can be enlarged upon clicking.
  • Customize Your Store
    You can design and customize your store to reflect your unique style.