Learning how to sell flowers online is a simple task with the abundance of ecommerce technology available these days. It helps if you already have a brick-and-mortar flower shop, employ a staff, know all the best techniques for growing flowers and already have a greenhouse with a forest of greenery.
You can still get in the game if you’re starting from scratch. All it takes is a little floral knowledge, a green thumb and a passion for gardening. If you’re starting from the beginning, you’ll need plenty of preparation to get your business moving the right direction. Below are some tips on how to sell flowers online.
1. Purchase all of the equipment you’ll need to grow and cut flowers.
First, you’ll have to get your hands a little dirty. What items do you need to set up a successful flower business? Well, you may want to rent a warehouse or some other storage facility if you don’t already have a brick-and-mortar location. On top of that, you’re going to need plenty of pots, seeds, spades, soil, pruners, sheers and the like. Make sure you have a direct line to a water supply; this will be a crucial part of learning how to sell flowers online correctly.
2. Pick a shopping cart that best suits your business.
A great online storefront requires a highly customizable shopping cart platform. Prior to setting up your store, you’re going to want to find an ecommerce software suite that has the right tools of the trade. You can define certain products, but you may want to offer your customers the ability to customize their own arrangements. You’ll want a shopping cart that gives you this option. Other great features like built-in marketing tools, product zoom, a backend customer relationship manager and a simple checkout system will have you learning how to sell flowers online in no time at all.
3. Establish a relationship with the right delivery company.
Unless you plan on investing in your own delivery fleet, you’re going to need a stalwart delivery company that you can count on. If your shopping cart software is a strong one, you can integrate your order system with the delivery company for more efficient order fulfillment. (This might be one of the most important parts of the process) Once you’ve found the right company and signed a contract, you’re on your way to learning how to sell flowers online the right way.
4. Gain visibility with a strong SEO strategy.
Ever heard of search engine optimization? It’s a practice that businesses everywhere are putting in place to gain higher visibility on search engines—and it’s a crucial part of establishing your brand. You can hire an outside company or bring someone on internally. If you’re using the right shopping cart solution, you may even be able to tweak some of your SEO strategy without much technical experience.