As a kid, playing dress-up was only a game. Now, adults can get in on the fun and make some money by learning how to sell costumes online . And costumes aren’t only purchased during Halloween; drama companies and cosplay enthusiasts are just two examples that come to mind. The market for buying costumes is year-round, and anyone looking to get in on the exploding ecommerce market has a great opportunity to prosper.
The process is both an art and a science, but it takes a strong foundation for a successful online business to flourish. As you set out to learn how to sell costumes online, you may be surprised at how easy it is to construct that foundation. All you need are the right tools and a strong work ethic to make a name for your store and start profiting off of your business. Follow these steps to get started.
1. Find a strong distributor.
Do a search for costume distributors. It’ll return a ton of results. Before you even get started with your store, you’ll have to sift through these distributors and find the ones that sell high-quality costumes. Get in contact with each manufacturer you choose to work with and establish a working relationship, complete with pricing and other crucial details. As you learn how to sell costumes online, you’ll understand that strong business relationships are crucial to your store.
2. Hook up with a photographer.
Some manufacturers and distributors may send over pictures for you to post on your storefront. To add a little of your own flair, you may want to work with a photographer to produce high-quality pictures of costumes in real situations. That way, shoppers can visualize their purchases before they spend the money, increasing the likelihood they’ll buy. Pictures are truly a powerful part of how to sell costumes online.
3. Create the right theme, look and feel.
Online costume shops have stiff competition. To differentiate your store from the competition, it’s important to find a twist on the typical online shopping experience. It could be something as simple as using pictures of people wearing costumes in inappropriate settings. Or, it might mean narrowing the focus of your store to target only costumes for plays, or costumes for children.
4. Get up and running with the perfect software.
Just as a great costume is made of high-quality fabric, your store should utilize a strong software platform. As you learn how to sell costumes online, you’ll learn that you can save lots of time and effort with the right shopping cart solution—especially one that allows you to upload high-quality photos quickly and easily.