Millions of adults around the world are looking for ways to add a little excitement to their bedroom activities. Give customers an easy way to spice up their love lives with a discreet, convenient means of purchasing adult sex toys.
3dcart is a seamless platform that will provide you with everything you need to sell online and succeed in a growing, competitive market. This guide will explain the process of how to successfully market and sell online your adult and erotic novelty products.
Don't let the adults-only nature of the business fool you: starting an online sex toy store is quite similar to starting any type of business. The more planning you put into it at the beginning, the more likely your business will be a success.
While the sex toy market is indeed huge, that also means there's a lot of competition. Many sellers in this industry all source their products from the same dropshippers with similar price markups. Just like in any popular industry with large numbers of products, you're better off starting with a specific niche related to a long-tail keyword rather than an overly-generic search. industry as customers often prefer to shop on their phones for privacy.
In other words, don't try to compete with established sex toy vendors right away. Instead, focus on a specific type of adult product and set a goal to make your online store the definitive retailer in that micro-niche. Following this strategy will make it much easier for you to focus on selecting products to sell and starting an online store around them that presents itself as a leader in that field.
The only major differences in starting an online adult toy store involve a bit of additional security for both you and your customers. Face facts: people may love these products, but they're often embarrassed to buy them. This is why 100% generic, plain packaging is an industry standard (and if you use a dropshipper, this is taken care of for you).
But these social limitations also have a direct effect on your payment processing. The sex toy industry has been labeled "high-risk" in part because of how often customers are embarrassed by the idea of an adult store showing up on their credit card statement and decide to initiate a chargeback. Many people are secretive about their purchase of these products and will commit fraud if they feel there's a risk of someone finding out. The increased risk means you'll need to work with a high-risk payment processor.
Dropshipping means you don't stock any products yourself and don't use any inventory space. Instead, the products are shipped directly from the supplier to the customer with you keeping the profit from the sale. Benefits of dropshipping include low up-front investment, as you won't need to spend money on inventory, and no need for warehousing. You also won't need to do any of the packing and shipping yourself.
Dropshipping adult products is essentially the same as dropshipping any product, but of course you need to find a supplier that carries them. You also need to ensure your dropshipping supplier is reliable, offers high-quality products, and ships in a timely manner. Great wholesale adult product dropshipping suppliers include Eldorado, Sex Toy Distributing, Nalpac, and Williams Trading.
As we covered earlier, the adult industry has been designated high-risk for an assortment of reasons. That means you can't use just any payment processor for your online store. You need a special high-risk payment provider to accept credit card payments for an adult shop. Fortunately, 3dcart is fully equipped to serve your business's needs with a large number of integrated high-risk payment providers. Find the ones that work best for you and you can start serving your customers’ needs as well.
Once you've done your business planning and determined how you're going to source your products, it's time to start building your online store. 3dcart has everything you need to run a successful adult store online, including age verification, full dropshipping support, integrations with payment providers who offer custom solutions to high-risk businesses, and over 100 fully mobile-friendly themes perfect for any brand.
Contact 3dcart for your 15-day free trial today, with no credit card required.