You only walk down the aisle once (hopefully)—but you can put all that time you spent preparing to good use by learning how to sell wedding supplies online. Shoppers are finally comfortable with online retail. In fact, they’re so comfortable that they’re doing a huge portion of their shopping through the web.
Even wedding supplies are hot commodities on the web. Buying online saves a lot of time and hassle that wedding planners and brides-to-be would spend running around to different brick-and-mortar retail stores. You could make weddings more convenient while making a living for yourself by learning how to sell wedding supplies online—and it’s much simpler than you think.
1. Find a wedding warehouse to supply your goods at wholesale prices.
You’ll have to get your supplies from somewhere, and you’ll need to get them cheap. Wholesalers like Koyal and burton + Burton give you the ability to stock your store with the products you need to cater to wedding planners. Do some research and find the wholesalers that give you the right margins and have dependable reputations.
2. Choose a software platform that marries “user-friendly” and “feature-rich.”
As you learn how to sell wedding supplies online, take a look at your options for software. Your ecommerce platform will form the foundation of your store. It should be a simple to use program with plenty of features to help you build an efficient business.
It helps to choose software with powerful image editing and uploading functionality, as wedding planners will want to take a close look at products before they order them. It’s also a great idea to have powerful email marketing features that help you remarket.
3. Work with a fulfillment company.
One of the biggest questions in learning how to sell wedding supplies online is, “Where will I store all of this stuff?” Don’t worry, you won’t have to. Work with a fulfillment company to store and ship items as orders come through, streamlining your order processing.
Make sure your fulfillment company integrates easily into your shopping cart software so orders are received as soon as they get through your system.
4. Spend time making your product pages attractive.
As you upload your products into your system, you want to make them look good. Take wedding napkins, for instance. Help your shopper visualize the message on the napkin with great copy. Or, if you’re trying to sell a cake topper, you want to make sure you have plenty of pictures.
Learning how to sell wedding supplies online means creating a truly compelling experience for your shoppers. With the right software partner, you’ll be off and running in no time.