We all retain the little kid in all of us, so why not learn how to sell toys online? Relive your glory days with the fun of major toy brands like Mattel, Toys R Us and Hasbro by getting acquainted with the art of selling online. Get the right technology in place and you’ll be toying with your own small business in a matter of weeks. Of course, it isn’t all fun and games; you’ll want to do a little learning first and pour in a ton of hard work later.
The prospect of your own online store tickle your funny bone? Read some of our tips for learning how to sell toys online and you’ll be off to the races.
1. Consider the audience your targeting.
If you have limited business experience, you might consider your target audience the children who use the toys you sell. Unfortunately, this is an easy trap to fall into. The people with the pocketbooks and making the purchases are the parents, so you should tailor your brand and the content of the site thusly. By creating a brand that resonates with parents, you appeal to the decision-maker-the one purchasing the goods.
2. Research wholesalers that fit the bill.
As you learn how to sell toys online, you’ll find out that you need to buy products in bulk and store a certain amount of stock. Buying these products at shelf prices severely limits your cut of the deal; that’s why you’ll want to establish a relationship with a wholesaler, specifically one that specializes in toys and children’s products.
3. Find the right software platform.
Learning how to sell toys online requires you to establish a cutting-edge shopping cart software platform. To increase conversions, you’ll need social tools like ‘daily deals’ and ‘group deals’ that you can feature on your front page. Not only will these result in conversions, but they’ll also result in happier customers and brand loyalists. It also helps to have a Facebook store; only the best ecommerce software platforms include easy tools to build a presence on the popular social networking site.
4. Keep an eye on recalls and regulations.
It isn’t all fun and games. Toy brands must pay attention to government regulations that help designate safety standards for the industry. As you learn how to sell toys online, you’ll also learn that manufacturers are constantly undergoing recalls for defective or dangerous toys. As a responsible corporate entity, you should always stay up to date on recalls so you can discontinue recalled toys and get your refund for these items.
Especially when you’re dealing with products for children, you should keep corporate responsibility at the forefront of your brand.