Most Americans need a kick-start to their day; help them get it by learning how to sell coffee & tea online. Whether you’ve considered starting an online store or not, you have the potential to become one of the web’s leading caffeinated beverage purveyors. If you’re passionate about coffee & tea, wake up and smell the opportunity—it’s easier than you think to start selling online.
To get your business off of the ground, you need at least a basic understanding of how ecommerce works. While we strongly encourage you to do more research after you’re done here, we’ve compiled a list of some strong tips to help you learn how to sell coffee & tea online.
1. Decide whether you want to sell popular brands or your own brand.
Coffee & tea come in many varieties—from Starbucks to Mighty Leaf, the market has a number of competitors. But competition is a good thing. Consider your options: you can sell popular beverages that already have the benefit of a strong brand, or you can work from the grounds-up to start your brand. Believe me, you’ll understand how to sell coffee & tea online from two completely different perspectives depending on which path you choose. However, one thing remains consistent...
2. Choose the right business partners.
No matter what, you’ll want to buy your beverages at the lowest possible price, so you’ll need a wholesaler. If you plan to sell popular brands, you might try Coffee Wholesale USA or Grounds for Change (if you want to bring a social awareness angle to the table). If you want to slap your own brand on the product, you want to go straight to the source; check out the Coffee Farmers CoOp where you can purchase beverage materials wholesale.
3. Implement the right shopping cart software.
Want to understand how to sell coffee & tea online? You’re going to need a strong software solution. Finding the right eCommerce software for your store requires you to consider feature sets relevant to your market. If you’re selling major brands, does your shopping cart give you the ability to designate ‘parent brand’ (like Folgers) relationships to organize products more simply? What if coffee shops want to start buying in bulk directly from you? Does your shopping cart make it simple to designate vendor discounts?
4. Get listed in comparison shopping engines.
The popularity of online shopping has bred a generation of especially savvy shoppers. In your quest to learn how to sell coffee & tea online, you’ll want to read up on comparison shopping engines and how shoppers use them to find the best product at the best price. Less savvy shoppers will buy Starbucks coffee at a premium directly from the company, while consumers who use comparison shopping engines will search for a better price. You’ll get more brand exposure and more sales as a result.