If you’re wondering how to sell apparel online, reading up on a set of best practices is the best way to get your feet wet. Today’s technology makes it simple for anyone to sell pretty much anything online, but there are unique ways to optimize a store dedicated to apparel. We’ve put together a set of guidelines to help you break into the online apparel industry and understand how marketing your business can help draw in more buyers.
Have you spent time online shopping for apparel like watches, jewelry, clothing, shoes and sporting goods yourself? If you have, you should understand some of the things that appeal to consumers. Learning how to sell apparel online doesn’t have to be a difficult thing. In fact, plenty of shopping carts available on the market make the process simple by giving you the tools of the trade. Take a look at the steps below.
1. Decide whether you want to sell handmade goods or established brands.
Are you more interested in the actual design and construction of the apparel or the business side? The process is different depending on what you decide. If you plan to distribute established brands, you’ll want to build a relationship with wholesalers and distributors to buy at low prices and sell for a profit. Finding the right partners is the first step in learning how to sell apparel online.
2. Choose the right shopping cart for your business.
If you want to avoid per-sale and other fees, you’ll want to set up your own web store to get the job done. That means purchasing a shopping cart software solution that works within the unique boundaries of your business. Choose a shopping cart that gives you the ability to feature daily deals, upload plenty of product pictures, configure your checkout page for different payment options and customize your website in a way that represents your brand well. You also want to make sure they have good apparel website templates to help speed up the design process. Some eCommerce software suites will be a huge help as you learn how to sell apparel online.
3. Research the competition—especially the big boys.
Some online apparel stores get it right, and that’s why they’re on top of the industry. Checking out the design and layout of stores like Nordstrom.com or DavidsBridal.com is a great way to get ideas on how to set up your own store. They get a lot of traffic and tons of sales for a reason, and borrowing successful elements is a great way to get started on the right track as you learn how to sell apparel online.
4. Promote your products and brand on comparison sites.
How do you trump a major online retailer? Offer your products at a lower price, of course. A great way to introduce your brand to new customers and drive higher sales is to list your products on comparison shopping sites like BizRate or NexTag. That way, savvy shoppers will find your store and take advantage of lower deals. It’s just another way that some of the best apparel retailers show the world how to sell apparel online.