Setting up a Loyalty Program
A loyalty program is one of the most powerful tools available to merchants for building customer relationships and increasing conversions. Most loyalty programs are built on a system of reward points, with varying rules and restrictions depending on the business. Customers earn reward points with their purchases, and can redeem them later for prizes like gift certificates, coupons, or other bonuses.
Loyalty programs do just what the name suggests: build loyalty. Since customers have so many choices when shopping online, you need all the tools possible to keep them coming back to you rather than choosing a different merchant. This course will teach you about loyalty programs, and covers the following:
• The benefits of having a loyalty program.
• How and why loyalty programs work.
• The reasons why customers prefer online stores with rewards.
• Proven strategies for building a successful loyalty program.