Today’s technology and online resources make selling online simpler than ever. A comprehensive shopping cart solution is a crucial step in the process—but starting a business requires more than just a sales channel. Check out these five tips on how to start your online retail business.
01: Select Your Products
The more you know about what you’re selling, the easier it is to sell. Your product should reflect a market you’re enthusiastic about; product knowledge translates to customer confidence in your brand, in turn leading to higher revenue.
Concentrate on a few products before you expand. In the beginning, testing customer response is crucial. That way, return customers can help you augment sales on new product lines. The products that you post on your site should be order-ready, or if customizable, have a short turn-around time to prevent customer frustration and give you positive merchant reviews and ratings.
02: Create Your Company
Based on your products, build a brand that reflects you, your goods and your style. You control your brand, and your brand controls the message your customers walk away with. Customers take notice of a well-developed brand. Focus on your company’s unique style, industry niche or selected products for inspiration.
03: Choose Your Domain Name
Think of your domain name as your business' first impression. Your web address should be well thought-out and should reflect your brand. Search engine optimization factors rely on your domain name. Choose an address that is easy to remember and describes your business. Many companies successfully use their company name for their domain.
04: Build Your Online Store
Sign-up with 3DCart for a free 15-day trail and start setting up your site and store. Our eCommerce shopping cart software has everything you need to design, market and sell your products. The platform is feature-rich, easy-to-use and ready to go right out of the box. To assist our customers, we offer 24/7/365 support, so if you have a question or need a suggestion, we’re here to help.
05: Set-Up Methods of Payment and Shipping
A business is about making money, right? Select your payment methods carefully; it could be the difference between gaining and losing a customer. PayPal, Google Checkout and Amazon are great options, but you’ll want to offer more forms of payment. Accepting all major credit cards gives every customer the peace-of-mind and convenience of using your store and increases your company’s credibility.
Security is always an issue; make sure your shopping cart software has credible backing, like Visa PCI Certification, for customer reassurance. Displaying this information is key to building shopper confidence in the safety of their data.