Ecommerce Market Statistics for 2018

Latest ecommerce metrics, stats and online shopping trends

Ecommerce statistics

Learn what ecommerce retailers are experiencing

81%

of shoppers conduct online research before making big purchases

Mobile commerce makes up

30%

of all U.S.
ecommerce

Average online shopping cart abandonment rate is

74%
33%

of B2C ecommerce website are also conducting B2B transactions

Online Shopping statistics

Discover online shoppers trends and behaviors

Search Engine Optimization

See how users are searching and finding brands online

Organic Search
Google gets over

100
Billion

searches a month

38%

of people will leave a website if they find the layout unattractive

49%

of B2B researchers who use their mobile devices for product research do so while at work

Email Marketing

Understand how email marketing impacts online shopping

11a.m. ET

has the highest clickthrough rate for email sends

70%

Americans most commonly check their email while watching TV

Paid Advertising

Find out how PPC is influencing ecommerce sales

By 2019, mobile advertising will represent

72%

of all U.S. digital ad spending

it's 7 times

more expensive to acquire a new customer via paid advertisement than retain an existing one

54%

buyers will buy retargeted products if offered at a discount

For every

$92

spent acquiring customers, only

$1is spent converting them

Digital Payments

Compare online payments and digital wallets usage in ecommerce