Launching an online business entails a lot of hard work. During the initial stages, you’ll tackle fun and exciting asp
The very first thing you should know about SEO is that the best techniques are always changing. However, these changes are always made in pursuit of the same goal: to provide truly useful results to every search. Google is the industry leader when it comes to search engines, and they frequently update their systems with that goal in mind: awarding the highest-quality, most useful sites the highest ranks, as opposed to mediocre or poor sites that simply utilize tricks to fool the search engines.
“Why do people use search engines?”
The answer is “to find useful content about the topic they searched for.” The answer is not any of the following:
And yet, sites of the types mentioned in those answers used to rank all the time. Why? Because unscrupulous website owners were able to exploit the methods Google used to determine which sites were relevant to a search. Methods of abuse included (but were not limited to):
You may have seen examples of these yourself while browsing the web. You may even have wondered why a particular site was written with such repetition, cramming a phrase multiple times into unnatural sentences. You may have just assumed you were reading the work of a bad writer. Nope— you were reading text primed to exploit search engines, with actual human readers as an afterthought!
The end result of all this exploitation is that search engines were tricked into displaying poor-quality sites in their top results simply because of how well they’d gamed the system. Those sites may have been next to worthless for a human being to read, but for a search engine, they were just fine. Google began to address this problem with updates geared toward making their search engine judge “usefulness” the same way a human would, and not how a computer would.
Today, most of the old tactics will get your site flagged and penalized. The key to good SEO is to avoid the outdated strategies and focus on building a site that is both useful to people and understandable by search engines. The next lessons in this course will show you how to achieve both.
To create an online store, you have to be detail-oriented. Harnessing this trait will allow you to locate and implement
In eCommerce, a great deal of work goes into getting that first conversion: turning a casual visitor into a paying custo