Beginner's Guide to Search Engine Optimization

To many people, "Search Engine Optimization" (SEO) sounds impossibly technical and too difficult for the average person to approach. The good news is that while it's true SEO is a big pond to dip your feet into, it's a skill that can be learned. This series of lessons will explain the basics of SEO and give you a working knowledge that you can put to use on your own site, as well as help you keep away from ineffective tactics that can harm your website in the long run.
  • Lesson 1: Understanding SEO
    To understand the meaning of search engine optimization (SEO), you will also have to understand what used to work but no longer does. This lesson will introduce you to the concept of SEO and learn how search engines differentiate between good and bad content.
  • Lesson 2: The Basics of Good SEO: Keywords and Meta Tags
    Simply avoiding the tricks that search engines deem “abusive” may not be enough to improve your website’s standing on results pages. You need to use several tools, including keywords and meta tags. This lesson will provide insights into two methods that enable you to increase the SEO friendliness of your content and pages.
  • Lesson 3: The Basics of Good SEO: Content
    In order to appeal to the search engines, you also need to write content that appeals to the people interested in the topic at hand. This lesson will provide you with sterling advice on how to create SEO-friendly content for your website.

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