Beginner's Guide to Search Engine Optimization
To many people, "Search Engine Optimization" (SEO) sounds impossibly technical and too difficult for the average person to approach. The good news is that while it's true SEO is a big pond to dip your feet into, it's a skill that can be learned. This series of lessons will explain the basics of SEO and give you a working knowledge that you can put to use on your own site, as well as help you keep away from ineffective tactics that can harm your website in the long run.
Lesson 3: The Basics of Good SEO: Keywords and Meta Tags
Simply avoiding the tricks that search engines deem “abusive” may not be enough to improve your website’s standing on results pages. You need to use several tools, including keywords and meta tags. This lesson will provide insights into two methods that enable you to increase the SEO friendliness of your content and pages.
Lesson 7: The Basics of Good SEO: Link Building
Link building is one of the trickiest, yet most effective, ways to build your rank on search engines by boosting your expertise, authoritativeness, and trustworthiness. In this lesson, we're going to learn how to build an effective and safe SEO link building strategy for your website.