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eCommerce University > eCommerce Marketing > Multi-Channel Selling with Shopping Networks
Multi-Channel Selling with Shopping Networks

If you don’t have a multi-channel selling strategy, your brand isn’t getting enough exposure. You can’t always count on organic search customers if you want to grow your business; shopping networks give you the ability to expose your brand to new customers through trusted channels.

What exactly is a shopping network? Small eCommerce brands can sell through big brands like Amazon, eBay and Overstock, shopping networks that fill a variety of roles for online shopping enthusiasts.

Below are three key types of shopping networks that you should consider in the planning of your multi-channel selling strategy.

01: Public Marketplaces
Amazon, eBay and Overstock are public marketplaces that allow online stores to sell directly through their sites. By selling your stock through these websites, you gain the ability to expose more customers to your brand through a trusted channel, funneling more targeted search results directly to your products. To sell through Amazon, go here. The cost is pretty fair: only $39.99 a month (plus referral fee) to expose more customers to your brand and convert more sales.
02: Comparison Shopping Sites
With the abundance of shopping outlets on the web, comparison shopping websites emerged a few years ago to help shoppers make more informed decisions about their purchases. As long as your products are fairly priced, your brand will get great exposure when potential customers search products you sell. For example, PriceGrabber, an established comparison shopping site, logs more than 26 million unique monthly visitors.
03: Coupon Sites
If you have a promotion strategy in place, coupon websites are great places to highlight special deals, coupons and rebates. CouponWinner is a site dedicated entirely to sharing deals from partner stores with online shoppers. To create your own custom page with CouponWinner, it’ll only set you back $9.95 a month, a reasonable price to pay to expose more shoppers to your store.
by Gonzalo Gil Google
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