Designing and creating your own jewelry is an art form, but that doesn’t mean you have to be a starving artist. The web is rife with ways to sell your own jewelry—but how do you choose the right one?
Unfortunately, sites like Etsy or Artfire take a huge cut of your profits, leaving very little leftover to cover the cost of your materials.
If you have friends in the jewelry industry, you might have heard about jewelry aggregate stores like Etsy or Artfire, communities of crafters that give you an inexpensive way to post, market and sell your jewelry to a large community of buyers. Unfortunately, sites like these take a huge cut of your profits, leaving very little leftover to cover the cost of your materials. You might get some exposure as an artisan but selling handmade jewelry online requires dedication to your business.
Etsy only features your products for a short amount of time after you join the site. After that period, you’ll find that you’re having a lot of trouble getting traffic to your products. The process of making a sale after your time as a featured artist is up can get frustrating. The idea of setting up your own site might seem daunting, but selling handmade jewelry online is easier than you could possibly imagine.
Consider setting up your own shopping cart software. There are plenty of cost-effective, feature-rich options on the market that give you the ability to run your own online store with no programming and no hassle. You’ll want to start with a few key steps to get your store set up, so take a look at some of the tips below.
1. Take multiple pictures of your products.
But don’t just focus on pictures of your jewelry resting on tables and stands; show the product in action. Use photos of necklaces draped across necks, bracelets hanging luxuriously over wrists, and rings gracing fingers.
2. Choose the right shopping cart software.
There are plenty of options on the market, but not all of them have the features that could make your online store successful. For example, how easy and flexible is your inventory control? When you run out of stock of a certain item, will your shopping cart software automatically mark it "sold out"? Are you allowed to post multiple images per product? These and more are defining features of why selling handmade jewelry online is more lucrative with your own business.
3. Customize your site to fit your style.
With the right shopping cart, you'll get easy ways to customize your site design without a lot of programming knowledge. You want the look and feel of your site to reflect your products. Extra points go to a shopping cart software that gives you the ability to add social bookmarking and leverage extra features like picture “zoom” functions and simple shipping integration.