Om Vapors Reaches for the Clouds with 3dcart
In the past several years, the vaping industry has experienced vast growth. Leslie Sandusky and Benjamin McCalla first got into making their own e-liquids as a substitute for buying the often-overpriced liquids sold by many local retailers. After graduating college, they decided to start their own business.
The two were uniquely prepared to enter the e-liquid manufacturing market. “Ben comes from a research chemistry background,” Les explains, “and I was an economics major, which seemed like a good fit at start-up.” And it is a good fit indeed — he goes on to say that their combined expertise has helped grow their business exponentially.
Om Vapors officially went into business in October of 2014 in Lexington, Kentucky. In June 2015, they began selling online. They started out using GoDaddy Shopping Cart, but within a few months decided it was time for an upgrade. “We didn’t even have a real eCommerce platform,” Leslie says. “We chose 3dcart because it seemed to be the best value. In addition to this, there is just about any app that you could ask for. The SEO capabilities are also a big bonus.”
Going with 3dcart proved to be the right decision. “We have been using 3dcart for 10 months and have experienced amazing results thus far,” Les says. In fact, Om Vapors has increased their monthly revenue by 370% in the time frame between November 2016 and August 2017, a rate of growth that is truly impressive. Business has become profitable enough that the company upgraded from a 900 sq. ft. facility to a 3,000 sq. ft. facility that also has an additional 300 sq. ft. of cleanroom space. A cleanroom is important to reach the highest manufacturing standards for e-liquids. Since 2016, Om Vapors has also taken on contracts to manufacture e-liquids for other brands.
Om Vapors has grown its selection of e-liquids as well. The brand released a couple of e-liquid lines and went through several iterations through 2015 and 2016 before establishing itself as the Om Vapors of today. They also have a product unique among e-liquid manufacturers, which in fact helped the company secure its niche early on. “After gaining more knowledge on the subject and completing his chemistry degree, Ben came up with the idea for a vape product that would simulate smoking as closely as possible without introducing any known carcinogens,” explains Les. The result is Om Vapors’ WTA (Whole Tobacco Alkaloids) line of e-liquid, which introduces additional tobacco alkaloids besides nicotine in order to create an experience closer to smoking than can be achieved with conventional e-liquids.
3dcart’s features have served a large role in helping Om Vapors reach its eCommerce goals. “The SEO tools built in to 3dCart are great,” says Les. “The way orders are arranged on the back-end of the site makes it very easy to address issues and keep hundreds of orders organized at a time. The analytic tools are powerful and allow us to plan out logistics much easier than in conventional retail.” Om Vapors also makes use of the 3dcart Reward Points module for their loyal customers, and finds great convenience in the MailChimp integration. “It makes sending out emails to customers seamless.” As for the best thing about 3dcart? In Les and Ben’s opinion, “it’s a tie between the ease of integrating third party apps and the timely customer support.”
Today, Om Vapors is doing steady business. Customers are happy, and reviews state that the flavor descriptions on Om Vapors liquids are accurate as to what the liquid actually tastes like — which can’t be said of many other e-liquid manufacturers. They also offer bargain-priced sample packs of all their e-liquid lines, giving potential customers a chance to try different flavors at a steep discount.
Om Vapors’ plan for the future is to upgrade their website alongside their company’s production capabilities, as well as expanding into more contract manufacturing. They’re also considering creating their own e-liquid distribution company.
Business is good, and the future is bright for Om Vapors. As Les puts it, “We’ve come a long way!”