It’s the final destination in the customer journey: the checkout. Yet many online merchants are reluctant to spend much time on it. Did you know that the step where a customer pays is one of the most likely places you’ll lose them? Setting up your checkout options properly will make a huge difference in the number of completed orders versus abandoned carts.
The online payments you use will affect this process for the customer in multiple ways, from choice to convenience. You need to give your customers the right payment solutions, and this course will tell you how. You will learn: