Managing a Blog

Blogging will not only help you garner a bigger customer-base, it’ll boost sales and allow you to connect with your customers on a personal level. Whether you post daily, weekly, or monthly, blog posts are a great way to keep your audience informed of the latest news, trends and information related to your store and industry, all while promoting increased traffic. Blogs are also fantastic for SEO, as providing useful content is a great way to build a solid reputation for quality.

The success of your blog is going to depend on how well you put it together. A poorly-written or constructed blog can actually hurt your site — but a great blog can reap huge benefits. This course will explain why blogging helps and how to do it, and covers these topics:

  •  How a blog will help your business.
  •  How to promote your blog and earn new readers who can become new customers.
  •  Tips for writing great blog posts.
  •  How to plan and maintain your blog without burning out.
  •  How to design the visuals of your blog.

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