Guide to Effective Promotions

Coupons, sales, and other special promotions are a tried-and-true way to boost your traffic with customers both new and old. Of course, there are some proven methods for getting the most out of your promotions. Let's take a look at some awesome ways you can use offers and discounts to increase conversions and drive traffic to your online store.

It's important to understand what your real goal is with your promotions— ultimately, to get more sales, yes, but a lot goes on in the shorter term. You'll have an easier time enticing your customers if you know specifically what you want them to do other than simply making a purchase. Do you want them to share the promotion with their friends? Sign up for your newsletter? Register on your site? What else? All these short-term goals can benefit from promotions, as long as you know how and what to implement to get what you want. In this course, you'll learn:

  • How to use multiple promotions for appropriate situations.
  • The most effective types of promotions and why they work.
  • How to make your promotions exciting for your customers.
  • How to get your promotions seen by more potential shoppers.
  • Lesson 1: Syndicating Your Promotions
    Promotions are wonderful for attracting customers and making sales, but how do you make customers aware of your promotions in the first place? Simply posting them on your website isn't enough — you need to know all the techniques for reaching existing and potential customers to get them intrigued.
  • Lesson 2: How to Run Top-Notch Promotional Campaigns
    How can we make promotions more attractive than they already are? There are a few tricks you can use to ramp up customer interest by running promotions guaranteed to be exciting. This lesson goes over a few strategies for creating unforgettable promotional campaigns that will have customers eagerly awaiting your next event.
  • Lesson 3: How to Use Offers and Discounts to Drive Sales and Generate Buzz
    Are you really making the most of your opportunities to generate additional customer interest? There are tons of opportunities for promotions you can use, and if you form a complete strategy that includes them all, you'll earn more sales than you ever dreamed. This lesson explains several different methods for creating offers and discounts that will keep customers coming back.

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