Featured Lessons

Promotions are great sales fuel. As a consumer, you've probably taken the bait numerous times. And why not? Everyone loves a good deal. After all, where else could you get those Steve Maddens at 40 percent off? On the retail end, promotions are well coordinated. They don't just fall into place. Running your own promotions can get tricky, so it's nice to have a set of ideas and best practices.

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