Security is a top priority for online shoppers, and your brand’s attention to the little details of security pays off big in the eyes of consumers. Credit card fraud is a real thing, and pirates across the internet are looking to steal information from unwary consumers.

So how do you let consumers know that they’re in good hands? Choosing a PCI compliant shopping cart software is one of the biggest things you can do for your own peace-of-mind and the confidence of your customers. PCI compliance is reliant on a long process of testing data protection measures put in place by the business.

It’s an expensive, rigorous and drawn-out process that tests data security against regulations developed by the payment card industry’s biggest and most reliable brands. The testing phase requires the sign-off of a third-party consultant after the authentication period, which often takes several months to complete. Authentication and certification requires standards to be met or surpassed in key areas including:

• Building and maintaining a secure network
• Protecting cardholder data
• Maintaining a vulnerability management program
• Implementing strong access control measures
• Regular monitoring and testing of networks
• Maintaining an information security policy

Online businesses can’t afford to undergo the expensive testing and certification process themselves, so it’s really up to your software provider (assuming you use proprietary software). To protect yourself and your customers, choose a PCI certified provider.

While not every consumer understands the importance of PCI compliance, proudly displaying that you meet the highest security measures when you accept the personal information of your customers is a great way to inspire brand confidence and loyalty. It’s also a great way to draw in customers that may be comparing products listed in different stores if your competition isn’t up to snuff in security standards.