As a business owner looking to create an online store, you’re probably tempted to think big, ambitious thoughts. When you’re starting out, a whole world of earning potential is right in front of you. Plus, it’s nice to imagine your brand ballooning into a beloved name for shoppers across the world, much like Amazon.
But hold up a second. Amazon didn’t get where it is today without a lot of hard work and development in the beginning. Having a vision of where you want to be down the road is one thing; trying to get there in a few months is a complete other thing. If you want to create your online store the right way, you need to have a little patience and start simple.
Starting simple means reflecting a simplistic mentality across the board. It means making things simple for your customer as well as yourself. Believe us: the simpler your business is in the beginning, the less headache you’ll have down the road.
Here are a few ideas for creating your online store with simplicity in mind.
Feature only a few products to get yourself off of the ground.
If you’re buying your products in advance, featuring only a few products means a lower initial investment. It’s also easier to make your mark as a brand name in your market if you focus on a niche. Think Starbucks or Coke—a brand name that started with a single product and expanded. These types of details are crucial when you create an online store.
Make your page simple for shoppers to get around.
Simplicity is good on the shopper side, too. You may be tempted to add a bunch of bells and whistles into your store design—but remember, the easier it is to get from point A to point B, the better the chances your customer will actually make a purchase. A simple navigation structure is always the way to go in ecommerce.
Roll out new functionality slowly so you don’t confuse or overwhelm customers (or yourself).
Let’s say you plan on doing daily or group deals on your front page to get more sales sometime after you create your online store. You wouldn’t want to launch this new feature at the same time as a new payment process. It could confuse the customer. Instead, remember to keep things simple and roll out new functionality gradually.
Simplify how your platforms interact with each other.
On the backend, you want to create an online store that really syncs all of your systems together. In order to do this, you need to have a very flexible shopping cart software solution.
Syncing is one of the most important things you can do to simplify your store. Consider how complex managing several different platforms gets, especially if you have to manually enter data as it changes. By syncing your stuff, you get a simpler life as a small business owner.