You realize the great importance of setting up your own blog within your very own store, which 3dcart provides along with your package. Hooray! Congratulations for finally getting down to blogging business in order to help promote your online store.
But before you start posting anything, you're faced with the critical challenge that most ecommerce beginners have to deal with... DESIGN.
You must remember that design plays a major role too in making sure that your blog is a success and that its purpose will not be forfeited in the future.
To help you out, below are 5 in-store blog design tips you ought to keep in mind in order to attract readers and make the most of it for your business.
1. Choose Colors Well.
When it comes to your business blog, you can't just pick colors out of your whims. Make sure to choose a color scheme that reflects your branding and goes along with the rest of your website. This way, readers will unconsciously associate your blog posts with your brand whether or not you're talking about your products or business.
Moreover, it's essential to select the colors that would appeal best to your target audience. Also limit the tones to only two or three for a better and more effective visual influence.
2. Limit Text Fonts.
Using more than three font designs will definitely give visitors a headache. It's a surefire recipe for a messy appearance and confused readers.
It's best to just use one font for all headlines and labels, even on widgets, and another for all the content. If you wish, you can have a different font for your logo. That's it.
3. Maximize White Space.
For some reason, many people tend to have the urge to fill up all white spaces on a blank page. This is an epic mistake that a lot of beginner bloggers commit.
Resist the urge, please. On the contrary, you need to maximize your white space so as to focus readers' eyes on the content. Don't place so many distracting images and irrelevant texts on various sides, on the top and bottom parts of your blog, and especially in the center.
In addition, you have to keep in mind that white space is essential for separating different elements on a page. Thus, instead of using a fancy line to distinguish the widgets column from the main area, you can simply opt for more white space in between.
4. Add Variety to Posts.
Design also involves your actual content or blog posts. This means that you have to keep them interesting. And one way you can accomplish this is through variety.
Don't just settle for well-written articles. As the famous saying goes, "Pictures speak louder than words." Hence, it would be great to incorporate photos every now and then, or even feature infographics and eye-catching images by themselves with just a caption or a brief paragraph.
These days, it's also true that if pictures speak louder, videos speak even louder and make a statement. So get creative and start thinking of every post as part of your blog's overall design. As some experts would also say, treat each blog post as a new product you have to package nicely and promote well.
5. Use Photo Navigators.
One of the popular trends in blogs and online stores today is to utilize photo navigators. Rather than mere tabs with labels to click on, you can use images.
Let's say within your blog, you would like to lead interested readers to your product catalog. Then by all means, come up with a visual tab for it that would capture their attention. Or if you would like for them to see your list of ongoing events and promos, it would help to have something more visual like a noticeable icon instead of the old-fashioned text button.
What's more, since online stores are generally more visual, you can use pictures for recent posts too instead of just titles. You may want to configure the settings to show just the images or the images with titles or even images with excerpts.
With these 5 helpful design tips for your in-store blog, you'll find yourself right on track in setting up a winner blog that's bound to haul in more business.