Ecommerce University > Ecommerce Design > 3 Essential Ways to Ensure that Your Blog Doesn't Burn Out
3 Essential Ways to Ensure that Your Blog Doesn't Burn Out

With content continuously reigning as king in the online business world, a lot of webmasters and e-store owners are exerting extra effort to come up with a content-rich blog that will benefit their target audiences.

Everyone mostly starts strong. Little by little, though, a few drop out from the list. Hence, only a few are left that are able to sustain their blogs. This is what many refer to as "blogging burnout".

The Reasons for Blogging Burnout
At first, you're driven with great passion to write a handful of articles just overflowing from the top of your head. And for some time, you set aside your other tasks to focus on this new venture of yours. However, in time, your initial get-up-and-go attitude is bound to decline most often because of the following reasons:

  • Insufficient Budget - It can really be draining on your pocket when you need to come up with fresh content every single day. This is because it takes time to do the research and ensure that everything is well-written and is of high quality. You need to pay the time and effort of your staff and also if you'll be hiring freelance writers.
  • Lack of Staff Members - Sometimes, the problem with blogging is the lack of staff members. Let's say there are just two of you doing it. With all the other tasks you need to accomplish in running your e-business, you're bound to end up in a bout of exhaustion.
  • Difficulty in Finding Resources - Yes, there are plenty of resources around to help you with the topics you wish to blog about. However, there are not many reliable and high quality resources. Thus, the constant struggle may eventually take its toll on you.
How to Avoid Blogging Burnout
Now that you know the common reasons behind blogging burnout, it's important to focus on how to avoid it this time around.

  • Assessment of Resources - What's the real deal on your available resources (e.g. money, time) and those of your staff members? You might be asking too much and overworking yourself and others in the process. Perhaps it would be best to start small first. You don't need to do it every day. Maybe 2-3 blog posts a week will be fine for starters. You can just increase this when you're already earning more and will be able to afford an outsourced blogger or an in-house assistant.
  • Make a Feasible Plan - After assessing your resources, you must come up with a feasible plan. Draw up a calendar for the entire company as to when the blog posts ought to be created, edited, and then published. This will enable the team to visualize what to expect and to plan ahead. You can even work out more articles than necessary just for the first week so you'll have a lot of back-ups in case there are interruptions in the following week.
  • When you do the calendar, it's important to incorporate interruptions as well as all the other tasks and activities that everyone is undertaking alongside the blogging assignments.

  • Outsource if Possible - If you can afford it, you should seriously consider just outsourcing the work needed. Either you hire a virtual assistant to do all the scheduling and publishing of posts or you take on a freelance blogger to help you out in researching and generating new articles every so often. Besides, doing this will be worthwhile in the future if it means that you and the staff can concentrate on other pertinent matters. In the long haul, you'll still reap the benefits of your investment.

Implementing these 3 essential ways will definitely safeguard your blog. After all, it's better to move and grow slowly than to expand fast and end up in ashes.

by Gonzalo Gil Google