If you’re a new merchant looking to start up a successful online business, then it’s vital that you choose the right eCommerce platform to support your growth. Unfortunately, you won’t find that with Nexternal, as their focus is on large established businesses that are looking for eCommerce software to support the success that they already havIt's common for colleges and other educational institutions to delve into eCommerce these days. Since students are electronically connected and already experienced with shopping from their computers or mobile devices, campus stores are going online too. This makes it easier than ever for students to purchase both physical and digital goods that can include supplies, memorabilia, course materials, and more.
Institutions have other uses for eCommerce software as well. While it's a simpler system than an online store, web pages for taking online tuition payments, donations, or other fees are also a type of eCommerce. All these are examples because they involve the transfer of funds over a secure internet connection.
Because of the popularity of online shopping and payments for higher education, software solutions have been developed to make this possible. One well-known online campus store platform is Nelnet eStore, which is one of several tools offered by Nelnet Campus Commerce. Nelnet eStore presents itself as the best solution for creating an online store for a campus, mostly building on the other services it offers regarding education-related payments. However, the choice is not as straightforward as it may appear.
No educational institution needs to use a campus-specific platform like Nelnet eStore simply because of its existing association with other campus services. There are no advantages to using Nelnet eStore rather than a dedicated eCommerce platform such as 3dcart. In fact, your institution can only benefit from the additional features and capabilities of an independent eCommerce platform, most of which are not offered by Nelnet eStore.
Nelnet eStore serves a very specific niche: campus online stores. It's easy to assume that this means it would be the best solution for this purpose, especially when the decision-makers regarding software for the institution's online store are educators, not online business owners or marketers. If eCommerce isn't your specialty, it's difficult to know what features are essential for an online store, and which features you may discover a need for in the future. Powerful eCommerce tools can present different opportunities for running your institution's online store in ways beneficial to both the institution and the store's "customers" (students, alumni, faculty, students' family members, etc. depending on how you define your online store's purpose).
The central problem with Nelnet eStore is that it's simply too vague regarding the features it can offer. If you want to create an online store that brings all the functionality of major eCommerce retailers to your institution —which can lead to a boost in sales, and therefore money coming into the school— you'll find it difficult to do so with a niche platform like Nelnet eStore. You're much better off going with an established and specialized eCommerce platform like 3dcart, which will let your institution build an online store that meets the expectations of the savvy online shoppers that make up your target audience, rather than lagging behind them.
Of course, a campus store already has a pre-existing market in the form of students (and alumni, plus whoever else you wish to target), so you won't need to use the same marketing strategies a regular business would need. This doesn't mean you shouldn't put effort into it, however — it's still important to provide a great shopping experience and otherwise make your campus store a pleasure to use. Plus, you still need excellent search engine optimization (SEO) to help increase organic traffic to ensure your institution's prominence on the internet, and other tools like flexible shipping (e.g. mailed parcels and on-campus pickup), returns management, customer service, and more will enhance the experience for everyone. 3dcart has all these features and more, ready to put to work for your institution. Just because a campus can get away with using a simplistic, basic, unoptimized store doesn't mean it should.
The first thing you may notice about Nelnet eStore is the lack of readily available information. We touched on the vagueness involved, but this is related to their reliance on custom solutions. To learn anything beyond the lightest surface details, you need to contact them or at least provide an email address (just to view a demo). Since there's so little information, you may not even be aware of some of the questions you should ask if you do get in touch with them, unless you're already familiar enough with other eCommerce software to know which points to bring up. For example, how do you add products? How many can your store have? Can the products have options or variants, like size and/or color for apparel? Can you run a sale or offer coupon codes? Are there product reviews? Is your store limited in any way such as allocated disk space or internet bandwidth? The list goes on.
If Nelnet eStore's features are vague (beyond the very few they mention on their website), their pricing information is nonexistent. Educational institutions are known for working under tight budgets, and while some have access to more funding than others, it's still better to have some idea of pricing without needing a lengthy consultation first. With Nelnet eStore, you need to contact them to discuss everything from the basic functionality you want, to pricing, to how long it will take to get your store set up, and more.
Contrast 3dcart: we make everything visible on our website, including detailed pricing breakdowns of our eCommerce plans with all features listed for easy comparison. We also make it easy to understand must-have eCommerce features, how they work, and why you may need them. If you're interested in how it feels to use 3dcart, you can sign up for a 15-day free online store trial with no credit card required. Overall, there's tons of information available to help you learn about the features you may want for your campus online store, how much it will cost, and how the tools are used — and if you decide on 3dcart for your institution, simply pick a plan and go. We're available 24/7/365 if you need help.
While credit cards are still the most popular online payment method, and educational institutions still deal with the familiar paper checks and money orders, additional payment types have become central to the eCommerce world. If you're using your campus online store to accept donations, or to sell memorabilia or other goods, it's especially beneficial if you can accept other popular payment methods. These can include digital wallets, with which customers can use previously saved payment information, like Amazon Pay, Apple Pay, Google Pay, Visa Checkout, and more. Other popular payment methods include customer financing like Sezzle or Klarna, great for larger purchases, PayPal (which can be used as a digital wallet or hold funds itself), and even bitcoin.
Unfortunately, Nelnet eStore makes no mention of any available payment methods other than ACH, credit card, and checks/money orders. While alternate payment methods aren't necessarily used during day-to-day campus life, having them available on your online store is proven to increase sales. 3dcart makes it simple to add alternate payment methods, and integrates with over 160 of them — more than any other eCommerce software on the market.
3dcart is also fully integrated with several POS (point of sale) systems, including a built-in POS module and other popular options like Square Register. You can sell online and in an on-campus location just as easily, while keeping your customers and inventory fully synchronized.
3dcart is a hosted solution operating on the SaaS (software as a service) model, meaning there's no need to set up servers, perform any installation or software updates, or handle any of the technical aspects yourself. You can simply log in from any web browser with internet access, with the option for multiple users (with fully defined permissions to restrict them as needed to certain areas of the control panel) as well as two-factor authentication.
All 3dcart stores are secured with SSL technology and are fully PCI compliant.
There is nothing Nelnet eStore offers that 3dcart doesn't have, whether it's payment processing, the ability to sell digital downloads, a subscription system, or anything else. In fact, with over 200 features and cutting-edge mobile-responsive store design, 3dcart has everything you need to build the best eCommerce website for your institution.
With 3dcart, you can provide a shopping experience on par with top retailers while reducing workload and expenses for your institution's employees. Why use Nelnet eStore when 3dcart is the best eCommerce solution for higher education?