Tag Archives: email marketing

12 Tips for Designing an Awesome Welcome Email

The welcome email, typically triggered upon joining a mailing list, is one of the most important emails a customer will receive during the course of their relationship with a business. As the crown jewel of any retailer’s email marketing effort, the welcome email sets the tone for the type of relationship a business hopes to […]

7 Tips for Writing Great Email Subject Lines

Picking a great subject line for your email campaigns is a lot like playing roulette – sometimes, without A/B testing campaigns, it’s impossible to know where your efforts will land. But with email marketing playing a major role in the short and long-term success of your business, it’s imperative that you take steps to ensure […]

Getting Personal With Your Customers

Generally, online shoppers prefer a more intimate shopping setting, with no checkout lines and no pushy salespeople. But that doesn’t mean online shoppers don’t want or appreciate a personalized touch from their online retailer. In fact, almost 50% of people would rather shop on a site that offers personalized product recommendations. So how can you […]