Tag Archives: content marketing

10 Easy Content Marketing Ideas for Your eCommerce Store

If you’re running an online store, odds are you’ve encountered discussions and articles about the impact great content marketing can have on your business. And as a business owner, it’s your responsibility to use every available resource to boost traffic to your site. But what if you’re not a savvy writer? How do you craft quality, […]

Tap into the Season with Holiday Marketing Content

2016 is just around the corner, and if you’re looking to ensure 2015’s fourth quarter is a profitable one, you’re hopefully creating lots of great content for your website and blog. Content marketing, the bane of many merchants’ existence, is one of the most effective avenues for generating traffic, increasing sales, and engaging with customers. […]

The Science Of Using Instagram Like A Big Brand

With 100% organic reach and 300 million monthly users, Instagram offers brands, big and small, an opportunity to engage, inspire and delight fans. And while Instagram has recently opened itself up to more paid opportunities from advertisers and will be moving towards an eCommerce avenue with it’s recently announced ‘Shop Now’ button, Instagram still offers […]

Content Marketing: What Works and What Doesn’t

Content marketing is the creation and distribution of creative, relevant content that attracts your target audience. You should speak to them, their needs and how your product is their solution. Major holes exist in small business’ content marketing strategies. Here’s what the numbers say:

The Content Marketing Explosion

Even before the area of eCommerce, marketing and sales departments used content marketing to sell their products through customer testimonials, pamphlets, flyers, etc. The written word has always helped businesses educate the buyer and now that all of that information is easily accessible and sharable online, the power of content marketing has exploded! Customers are empowered […]

5 Reasons To Host Your Blog

In yesterday’s SEO webinar, I received several questions on whether it is better host your blog on your store’s domain or on a hosted platform like WordPress, Blogger or Tumblr. So which is better?  While there are some pros to using Tumblr like gaining in-site traffic through tags & networking, on the whole hosting your […]