The struggle of the small business is well-known. At times it can feel impossible to compete with the big-name companies who are able to offer vast inventory at rock-bottom prices. But did you know that small businesses employ over half of the US population and greatly outnumber large corporations? It can be said that small business is the lifeblood of America.
A small business is defined as any business with fewer than 500 employees, but the majority are owned and operated by a single person. At 3dcart, many of our customers fall into that category, and our goal is always to help you reach success. You have an opportunity now to boost your online (and offline) presence by participating in Small Business Saturday.
Small Business Saturday is an annual event that was created by a non-profit partnership in 2010 and sponsored by American Express as a means to support the efforts of small businesses throughout the US. The event was so successful that the UK adopted it in 2013. Small Business Saturday now ranks with Black Friday and Cyber Monday as one of the most important shopping days of the year. It takes place on November 26 this year, the day after Black Friday.
Businesses can take advantage by visiting the official Small Business Saturday website and signing up to create custom downloadable marketing materials to post both on- and offline. If your business has a brick-and-mortar location, you can have it added to the small business map maintained by American Express. Many communities run small business celebrations; you can find more details on the official site as well.
On Facebook and Twitter, you can publicize your business’s participation by using the hashtags #SmallBusinessSaturday and #SmallBizSat. You can tweet directly to @ShopSmall which is the official account maintained by American Express, and visit the official Facebook page for direct communication with Amex’s Shop Small team.
Just like Black Friday and Cyber Monday, shoppers will be out in force— however, Small Business Saturday is specifically geared toward bringing new customers to your doorstep. Competition is healthy, but customer retention will give you an edge. In order to build a loyal customer base, you first have to get the word out, and Small Business Saturday is a fantastic opportunity to do just that.