eCommerce Basics

Bailing on Bigcommerce: 5 Things to Look For in Your Next Ecommerce Solution

Bigcommerce’s recent price changes have left countless online store owners in a tight spot. The platform’s most successful merchants have been blindsided by an exorbitant increase in monthly fees (3-10+ times more per month). Merchants and eCommerce experts alike have sough to uncover the reasoning behind Bigcommerce’s decision. But unfortunately, whether the action stems from […]

3dcart Celebrates Small Business Appreciation Month

February may be a month notorious for gifting chocolates, flowers and sentimental cards, but it’s also a time when our nation unites to show our appreciation toward the small businesses that help fuel and drive our economy. Thousands of small business owners and entrepreneurs dedicate their time, energy and lives toward building and growing businesses […]

Easy Email Receipt Marketing Hacks to Boost Sales

A digital receipt, delivered straight to your customer’s inbox, is a powerful marketing channel that many businesses fail to fully utilize. Email receipts are an easy way for small and large businesses to establish powerful call-to-actions and promote free, revenue-generating advertising. While the primary purpose of an email receipt should always be functional and never […]

How to Optimize Your Product Pages for Higher Conversions

Your product pages make up the meat of your store, but often times, merchants find themselves caught up in the design of either their home or checkout page and neglect to address these vital pages. But product pages are where the magic really happens – it’s where a visitor is transformed into a buyer. Optimizing […]

How to Win Customer Loyalty with a Great Unboxing Experience

For children, countless occasions call for the unwrapping of presents, with the appearance of mystery boxes igniting anticipation and deftly nimble finger movement. The box, the wrapping, the ribbon, the bow – all of these elements, by definition a barrier between a child and their desired product, serve to create a profoundly memorable unboxing experience […]

Prep for Success with a New Business Plan for 2016

The dreaded or possibly anticipated moment has arrived – a New Year, and a time to sit down and plan your business’s course of action for the next calendar year. If you’re hoping to improve or finally meet this year’s financial and operational goals, your first step should entail the development of a solid, research-supported […]

Tap into the Season with Holiday Marketing Content

2016 is just around the corner, and if you’re looking to ensure 2015’s fourth quarter is a profitable one, you’re hopefully creating lots of great content for your website and blog. Content marketing, the bane of many merchants’ existence, is one of the most effective avenues for generating traffic, increasing sales, and engaging with customers. […]

How to Craft an Awesome About Us Page

When building your eCommerce store, it can be easy to get distracted by the design, products, and prices that make up the meat of your website, and neglect to add the important content that’ll help your store stand head and shoulders above your competitors. But content is key to succeeding long-term in eCommerce’s shark-filled-waters, and […]

5 hacks to Increase Your Average Order Value

For online retailers, increasing your Average Order Value (AOV) can be quite the tedious, challenging affair, especially when your sales depend on specific top-selling products. If you’re aiming to increase your average order value without increasing product prices, check out the following easy to implement tactics that will bump up your AOV while simultaneously promoting […]

Tips on How to Get More Sales from Your Current eCommerce Customers

In marketing, the focus of many businesses is exclusively on attracting new customers. It’s an appealing and exciting route that many merchants believe will lead to higher sales and profits. While true, customer retention is just as critical to long-term success, and is actually much cheaper than acquiring new customers. In fact, the cost of […]

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