eCommerce Basics

How to Price Your Products

The price of your products will play an important role in how well it sells. You’ll need to consider who your target consumer is, how much your competitors are charging and which price will show that your product is the best value. There is a distinct trade off between quality and price. When something is […]

Bad-Commerce: Patronage Via Trickery

My biggest pet peeve, as a consumer and an E-Commerce Consultant, are companies that try and trick, deceive, or use shady practices to separate your money from your wallet.  Lets look at a few of the popular techniques and why you should not utilize them. 1. Charge your customers monthly for product shipments that auto […]

The Only New Year’s Resolution You Need To Make.

Its that time of year again. The time where you will encounter top 10 lists, countdown lists, and the lists of resolutions you’ll need to make in the coming year. The truth is, there is no list that will help define what you should be  doing in the coming year except one. Resolve to doing […]

Preventing E-commerce Fraud – International Shipping

One of our forum members, cbsteven, alerted everyone of a new shipping scam: Just to give you guys that ship internationally a heads up. Over the past few months we’ve seen a new scam. We ship quite a few packages internationally.. 20-40 per week. You obviously have to be a little more diligent and use […]

Forbidden Words

When writing content for your online store or product descriptions, you should take heed to the following list. The following words should never be used when writing copy for general consumption by customers. It may seem that no one cares, but when reading the words, they sound unprofessional to the average reader. Access At this […]

PCI Compliance – Maintain a Vulnerability Management Program

Requirement 5: Use and regularly update anti-virus software Many vulnerabilities and malicious viruses enter the network via employees’ email activities. Anti-virus software must be used on all systems commonly affected by viruses to protect systems from malicious software. Requirement 6: Develop and maintain secure systems and applications Unscrupulous individuals use security vulnerabilities to gain privileged […]

E-Commerce Marketing Basics

The World Wide Web currently has millions of online stores that individuals seeking an outlet for making money from home have established, yet the majority of those are not making a dime. The issue here is that these “Netrepreneurs” have the business knowledge and basic website design know-how to set up a business and a […]

Your Business Card is Crap!

Say what you want about the presentation, but he speaks the truth. I have business cards for my 3dCart store and they’re from moo.com. Not only are they fantastic quality, but they’re memorable and easy to carry. Regardless of what you use, make sure you use something. You never know when you’ll need to hand […]

Top 10 Reasons Your Chargeback Will Be Denied

A reader of Consumerist.com has posted an article detailing 10 reasons why consumers fail chargeback requests. As a store owner, a chargeback can be very frustrating and it would serve you well to know what your customer has to do in order to file a successful chargeback against you. Originally posted here 10. LYING Remember, […]

Starting an Online Business – The Idea

This is the first in our series on how to start an online business. Over the coming weeks, we will outline all the steps necessary for anyone, of any skill level, to create and launch an online store. Step 1: The Idea This is the most important and most overlooked step of them all. Without […]

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