- Inventory Control
Built in inventory control tools to prevent over-selling. Display the available stock of each wine selection to visitors for easier ordering.
- Minimum and Maximum
Ability to set Minimum and Maximum order quantities or each wine bottle.
- Customer Groups
Easily create a Wine Club by assigning customers to a group and giving preferred pricing and special discounts.
- Checkout Questions
Use this feature to require age validation to customers at the time of checkout.
- Customize Your Store
Customize your site to reflect your marketing and branding strategies.
- Autoship Add-On
Set up a Wine of the Month and automatically ship orders to customers every month.
- Multiple Categories
Easily categorize wines by type, geography, brand, price range, etc.
1. Research the competition
While you want to differentiate your brand from the rest of the market, you won't be able to do it well unless you see what else is out there. Take a look at the online wine stores that are doing well and make note of things you like from a customer's perspective. Be sure to look at the less successful stores as well so you can note what not to do. You'll learn how to sell wines online in no time.
2. Decide which wines you want to stock
While the marketing for your site is going to be the most important part of how well you sell, you'll want to take a look at the best-selling wine brands on the market for a little extra help. Stocking popular brands definitely increases the likelihood of better sales—unless your specialty is hard-to-find or foreign wines, in which case you'll want to research which ones fit best with your overall marketing plan. These are crucial steps in figuring out how to sell wines online.
3. Choose the right shopping cart
When you've done your research, create a comparison chart that includes each shopping cart you're evaluating. Does the shopping cart double as a customer relationship manager? Can you customize it for your business and for the wine industry? If you're just learning how to sell wines online, you'll want to find a shopping cart that gives you plenty of room to work with limited technical expertise. To launch a successful wine online store, look for features that allow you to create a Wine Club, offer discounted prices to customers and develop a “Wine of the Month” auto-ship subscription. Don't forget: when selling wine online, it is required by law to have an Age Disclaimer where customers confirm that the person receiving the wine is over 21 years old.
4. Promote Your Wine Store
Once your website has been designed and you have included all the details and photos of your wines, start promoting your online wines store. Try submitting your products to Wine-Searcher.com and to WineZap; these marketplaces will help you get traffic right away and start selling online. A “Wine of the Day” deal is a very effective promotional campaign, where a specific wine is offered at a heavily discounted price with the purpose of growing your customer base. In the same way, a group deal (where a specific number of customers need to order the wine to get it for a reduced price) can help your business go viral.