Wondering what else goes into learning how to sell jewelry online? Take a look at some tips below.
- Show as Sold Out or Hide
You can show your unique jewelry as “Sold Out” or just hide it when purchased.
- Multiple Images
You can display multiple images per product.
- Enlarge Images & Built-In Zoom
All images by default have our 3dzoom and the can be enlarged upon clicking.
- Customize Your Store
You can design and customize your store to reflect your unique style.
1. Fine jewelry requires a strong relationship with a distributor.
You’ll be dealing with expensive goods, finely crafted from precious metals and gems. It should go without saying that you’ll need to trust your distributor. As a result, it’s crucial to spend a lot of time on choosing the right partner with whom to run your business.
Options like J. Goodin and Ur Eternity are good places to start your research. There are plenty of other places where you can pick up jewelry at wholesale places—just remember to do your research. It’s important to trust your provider as you learn how to sell jewelry online.
2. Choose the shopping cart software platform with the strongest foundation.
High-quality jewelry begs for a high-quality ecommerce software platform—a solution like 3dcart, for instance. With the right software, designing and launching your store are simple processes. That kind of efficiency continues into the business management process, giving you simple tools to spread the word, maintain customer relationships and set up simple integrations with shipping and software partners.
3. Figure out how you need to price items to turn a profit.
Learning how to sell jewelry online requires a bit of math. When you choose a wholesaler, you’ll find that jewelry will be less expensive to buy in bulk than it is when it’s sold directly to the consumer. It’s your job to mark your products up, including a little profit wiggle-room for promotions and special deals you’d like to offer to entice people into your store.
4. Create a unique identity to attract customers.
What makes your jewelry store different from the rest? Sure, you may carry the same brands as other online merchants, but you can position your store as a much more appealing option. Uniqueness is important in business as long as you make it clear to customers what exactly you sell right off the bat. As you learn how to sell jewelry online, you’ll understand that creating a brand comes down to truly understanding your audience.