Have a finely tuned sense of smell and want to turn it into a business? Learn how to sell fragrances online and get started with your online store in a matter of hours. All it takes is a strong grasp of perfumes and colognes, a will to succeed and some time in the trenches to start making money with your own online store.
While your software will do a lot of the work for you, it’s important to get a good grasp on some other basics in ecommerce. For instance, you’ll want to do your due diligence and look into competing fragrance stores. The research you collect is extremely useful for building your business. Take a look at some more tips below as you learn how to sell fragrances online.
1. Perform in-depth audience research.
The key to running an effective online store is digging deep into your audience’s needs and motivations. It’ll take a bit of work to get there, though. Luckily, the web offers a variety of resources for researching your audience.
Some good places to start include forum sites, online communities, lifestyle magazines and social networks. Once you’ve collected enough information, you can start constructing profiles of your typical customers. Audience research is a crucial part of learning how to sell fragrances online.
2. Identify keywords that interest your market.
To gather an audience from search engines, you’ll want to identify keywords and phrases that customers might use to find you. Some examples might be “Christian Dior cologne,” “Calvin Klein perfume” and “fragrances for men.” Do some research using Google Analytics or another service to find out which keywords get the most traffic.
Keyword research is a critical part of your SEO strategy. You’ll want to build content and meta-content around these keywords to bump your site up in the search rankings. SEO is another step on the road to learning how to sell fragrances online.
3. Create relationships with manufacturers.
Buying wholesale is the best way to turn a profit when you sell direct to the consumer. Wholesale Central, Name Brands Perfume and Fragrance Wholesale are all good places to start your quest to find the right distribution partner.
Contact the wholesalers directly to get pricing quotes. Compare wholesale prices to current market prices and calculate your profit per sale. Everything should come up roses. If it doesn’t, you may want to look into other options for distributors.
4. Choose the right shopping cart software.
Of course, an online store is only as strong as the software that powers it. As you learn how to sell fragrances online, you’ll understand that your software platform is one of the most important parts of the experience.
For instance, you’ll want to get set up with a shopping cart software that empowers you with easy social sharing. Email marketing will be a crucial part of promotion; your software should have simple ways to automate your email lists.