- Fractional Quantities
Allow customers to order fractions of yards for the different fabrics available.
- Minimum and Maximum
Ability to set Minimum and Maximum order quantities or each fabric.
- Bulk Order Feature
Allow customers to place large orders for different types of fabrics from the same page.
1. Put some thought into your store and domain names
If you want your online store to show up high in the rankings, you’re going to need include descriptive keywords. A name like “Katie’s Store” won’t inspire potential customers to visit you. “Katie’s Fabric Store,” on the other hand, makes much more sense.
2. Choose a hosted shopping cart that gives you
customization without the hassle of custom programming
There are plenty of cost-effective shopping cart software solutions on the market (like 3dcart), so you should have plenty of options to evaluate before you launch your store and show your competition how to sell fabrics online.
3. Start buying fabrics wholesale
You can find a slew of different wholesalers online who offer bulk products at good prices. Then, you can turn around and sell those products at direct-to-consumer prices. Reselling is a simple task that applies to a variety of industries, but fabric is one of the easiest
4. Take detailed photos of your products
Make sure to include helpers to determine the size of the patterns on each piece. Including a ruler in the picture is a great way to do this.
5. Include detailed descriptions
When you’re considering factors for how to sell fabrics online, make sure to include detailed descriptions of each product, featuring all of the information that might be relevant to a shopper (size, color variations, types of materials, etc.)
6. Integrate an automated shipping system
Some shopping carts offer you partner programs with online shipping solution providers. If you send your stock to one of their designated warehouses, you can set up a direct integration that feeds orders directly to the order fulfillment provider. It’ll save you a ton of time and money.
There is definitely more work involved in this process than what’s outlined above, but you now have the basics on how to sell fabrics online. Getting started with the tips above and taking advantage of built-in shopping cart marketing tools will get you well on your way to success as a DIY online business. Don’t get discouraged if you’re not selling anything your first couple weeks; it takes a little time for Google to start reading your site.