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8 Important Photography Tips for Online Stores

Even with a nicely laid out website, professional description write-ups, and a range of remarkable marketing techniques, your online store will never move forward if you have substandard photos. After all, you're selling these products and it's highly important to make them appeal to prospective customers as much as possible.

Always remember that an online store takes away one essential feature of actual physical shops--- the ability to touch and feel the products. Thus, you need to compensate for this through top quality photos.

Whether you take your own pictures or you hire a photographer to do it for you, you must still keep in mind these 8 important photography tips for a more effective presentation of your products:

Always Upload Clear, High Quality Photos
If even just a tiny portion of the photo looks a bit faded, grainy, or darkened, you should never consider placing it in your online store. Just one low quality photo can turn off potential buyers and make your business suffer.

If you're taking your own photos, you ought to make use of a tripod so that you won't have to depend on your own steady hands to be able to take clear pictures.

Include as Many Angles and Details as You Can
Online sellers should always take into account the vital fact that store visitors won't be able to scrutinize each product well unless you place enough photos. For instance, if you're selling authentic signature bags, it counts to have a close-up shot of the brand or trademark patch. If you're selling jewelry, you should include detailed close-ups of the gems and intricate patterns.

Try to Use Diffused Lighting as Much as Possible
It's not advisable to use a flash when taking photos of your products. This tends to change the color of the photo and can also cast some shadows that will obscure the beauty of the item. Moreover, certain parts of the picture can also have glares, obscuring a segment of the product and making it look unattractive.

Make the Product Take up Most of the Frame
Have you ever seen a product photo that seemed so small as compared with the background? It doesn't look as appealing, right? Don't scrimp on the product's appearance. Since this is what you're trying to promote, it has to take up most of the frame and not look like a minor part of the entire photo.

Don't Use a Distracting Background
Always remember not to use a distracting background such as a bright color or lots of other details in a specific setting. It's best to go for a white background that will make your product stand out and will give a clean, professional look.

Present the Actual Size of the Product
Aside from just providing the measurements of your product, you ought to include a photo in which the scale can actually be understood by those viewing it. For example, place a pendant beside a regular coin or photograph a girl wearing it. This will give a better idea about the actual size.

Don't Add Props that Might Conceal the Product
It's also a no-no to incorporate props in a photo which may conceal the product. For example, you're going to show off your food product in a table setup along with other items. Make sure that your product is in clear view and not obscured in any way by other things.

Be Wary of Color Tinting in Photos
Another important tip that some tend to overlook is to be wary of color tinting which can often occur in various photos. Sometimes, you may end up with photos with colors that don't look natural. In the same way, you should therefore avoid putting certain effects on your pictures which can change the lighting and make colors appear different.

Following these important tips in taking pictures of your products, you'll be able to maximize the appeal factor of what you're offering even if people are just viewing them online. Wonderful and complete photos can do wonders for your business!

by Gonzalo Gil Google