A New Year, a New Goal: Building a Bigger, Wider Fan Base for 2016

thumbsupSocial media plays an important role in the daily life of billions of people worldwide. Facebook, Twitter, Instagram, LinkedIn, Google+, and countless other platforms have thoroughly integrated themselves into the personal and professional spheres of adults and children, with their presence at the dinner table, workplace, and school not only common, but universally sanctioned.

Our ever-growing dependency on social media long ago surpassed the confines of maintaining and developing personal relationships. Today, social media is one of the most powerful, invaluable marketing tools available to merchants, with businesses of every size promoting, updating, and communicating with consumers on anywhere from an hourly to daily basis.

As an eCommerce merchant, few areas are as important to your financial success as a great marketing strategy. With the dropping of the ball just around the corner, now’s the time to ensure your 2016 business plan is geared and optimized for the world’s unspoken addiction: social media.

Optimize Marketing Efforts

Whether you’re a social media guru that posts multiple times a day or are just now creating your first Facebook account, there’s always room for growth and improvement in one of the world’s fastest, most fluid sales channels.

Social media posts may seem like the easiest type of advertisements available to eCommerce merchants – they’re short, to the point, and can easily be published in just seconds. But with such little space to convey your copy and image, Facebook posts are often hit or miss, and can either substantially bolster your online sales or alienate your shoppers.

Grow Sales

Creating great social media content is a complex affair affected by a number of factors: is your content varied? Do you occasionally offer helpful information, or is every social post a call to action for a sale or promotion? Do you run contests, promotions, or other exciting events? Are you using clear and captivating images? Do you post when the majority of your audience is online?

These are all important questions to consider as you optimize your social media marketing strategy for the next calendar year. Frequent, varied content that your audience finds helpful, exciting or informative will encourage fans to share your content with their own social network of friends and family – and who doesn’t love free advertising?

A strong social media presence is a surefire way to generate buzz and traffic for your online store, which in turn may only serve to yield financial rewards.

Get More Fans

If you’re hoping to build a strong social following, your business needs fans – and lots of them. Acquiring new fans isn’t difficult or expensive, but it does take time.

In addition to posting on a regular, consistent basis, a great social presence entails developing, nurturing, and building new relationships. This important social task is accomplished through frequent customer engagement, such as publicly addressing concerns, answering questions, or returning a warm greeting or thank you to those that have just dropped by to say hi or express their love for your product.

Building publicly positive relationships with your customers not only instills trust in your shoppers and onlookers, but is a great way to secure the lifetime loyalty and trust of your shoppers.

The Easier Solution

Developing, optimizing and managing a social media strategy inarguably has its rewards, but it’s also incredibly time-consuming. For countless businesses, researching, crafting and publishing social posts multiple times a day or week simply isn’t possible.

3dcart’s Social Media Services are designed for merchants that don’t have the time or interest in managing an online social presence, but are still looking to grow and expand their online stores. We currently offer three packages for businesses of every size and budget: Social Media Lite, Social Media Standard, and Social Media Ultimate.

With the help of 3dcart’s Social Media Gurus, it’s easy to reap the rewards of a strong social following without any of the tedious, day-to-day workload. For more information, view our Social Media Packages or call 1.800.828.6650.

Why You Should be Using Facebook’s Carousel Ads For Your Online Store?

ECommerce Carousel Ads

One of the most exciting tools in the online merchant’s social advertising arsenal is Facebook’s Carousel ads. Facebook’s Carousel format allows users the chance to showcase multiple images and links within one ad.

Why You Should be Using Facebook’s Carousel Ads For Your Online Store?

Better acquisition for your money.

Facebook boasts that Carousel ads have lowered advertisers cost per acquisition by 30-50% and lowered cost per click by 20-30%. While those numbers seem too good to be true, they make sense. By including more images and messages in your ads, your chance of triggering a response is much greater than with just one.

Ability To Showcase Brand/ Store’s Lifestyle

The Carousel format is great for online merchants looking to engage targeted users that would be interested in their overall store, instead of just one particular product. Using a suite of product images, eCommerce merchants can engage customers in their brand’s identity.


Hyper-focus on one product or feature

Do you have a unique product, or product line exclusive to your store? The Carousel ads allow you to tell one product’s story in much better detail than just a plain ad.




Stand out from the crowd.

Originally, the beauty of Facebook’s Ads was the seamless way it blended in to your feed of friend’s newsfeeds and updates. Now with a barrage of ads, sponsored updates and shared articles, you should be trying to stand out from the crowd of posts. With so much room for creativity, you can make your images pop and engage customers in mini-eCommerce catalog.




Learn more about how to create a Carousel ad here. Or if you need help, ask one of the 3dcart social media experts about our social media plans by calling 1-800-828-6650 or learn more by visiting the links below.
Social Media Lite
Social Media Standard
Social Media Ultimate

Are you using Carousel ads for your store? Share your tips, tricks and thoughts in the comments below!

3dcart Launches Social Media Services for Ecommerce Merchants

facebook-moneySocial media plays a critical role in the success of any business. Whether operation is conducted from a brick-and-mortar location, online or a combination of both, the ability to connect with one’s customer base on a daily, personal level is an essential component in maintaining sales and brand recognition. For more than a decade, Facebook has been the web’s leading social media network, boasting more than one billion active users.

In an effort to maximize the growth of 3dcart Online Stores through the use of Social Media, the 3dcart team has released three new Social Media packages aimed at targeting Facebook’s dominating, ever-growing user base.

The 3dcart’s Social Media Marketing packages offer an array of fully managed services tailored for ecommerce websites. Operated by dedicated social media experts, each package is uniquely tailored to provide guidance and strategies suited to a retailer’s specific needs. Package features include a campaign kickoff call, social research, optimization of social media profiles, online store social integration and regular social media engagement. Additionally, their experts will provide monthly analytics reports, engaging social media posts, and industry proven social media strategies.

Maintaining an active presence on Facebook is more than ever a critical factor in an online business’ success. New and long standing businesses alike are urged to maintain and broaden their business’ Facebook reach for fear of falling behind industry trends. 3dcart’s new Social Media packages alleviate the stress and tediousness of this process and offer a comprehensive, easy solution that simplifies the Facebook marketing process.

To Learn More about the new Social Media Marketing Services,
call 1-800-828-6650 or learn more by visiting the links below.
Social Media Lite
Social Media Standard
Social Media Ultimate

Using Social Links in Your Store

Adding social links to your 3dcart store is a great way to drive traffic to your social media pages as well provide visitors a one-click content sharing opportunity.

So, which buttons should you place on your page? Well, start by adding Facebook and Twitter icons, the most widely used social media platforms, to your store. The iconic Facebook logo and the Twitter bird button will appear at the bottom of your pages, and link to your brand’s social media pages. From there, visitors can search your social media posts and share content with their friends and followers.

So, how will this help increase your brand’s visibility? Let’s take a look at some of the benefits of having social links on your 3dcart store’s homepage. Continue reading Using Social Links in Your Store

Social Media Optimization: 6 Reasons Why You Need It

How many people do you currently know who check their Facebook accounts every single day? Are you also active in different social media networks? It’s definitely a BIG thing that you ought to take advantage of for your online business.

Unlike what many believe, social media optimization is not as simple as opening a Twitter account and posting something every day. It’s not as easy as inviting your friends and website visitors to like your Facebook page.

Optimizing your business via social media entails hard work, constant research, and smart strategizing. You need a mentor too to guide you so that you don’t end up wasting a lot of your time and energy. This is why 3dcart offers a starter package for social media optimization, which includes setup of your FB store, social links, phone consultation, social bookmarking, evaluation reports, and more. Continue reading Social Media Optimization: 6 Reasons Why You Need It

Facebook for Customer Service: Is It Ideal?

A lot of online entrepreneurs have always used Facebook for social media marketing. But have you ever considered taking your customer service to a whole new level through this popular and valuable platform?

At one point or another, you’ve probably experienced a customer giving feedback or voicing out a concern on your Facebook page. Sometimes it’s even done publicly in a comment. Hence, you cannot just ignore such things. You ought to be thankful that people are actually trying to interact.

This is an amazing opportunity for you to boost your customer service and gain your audience’s trust and approval. It’s also a great way for you to further exhibit your credibility. Continue reading Facebook for Customer Service: Is It Ideal?

Viral Marketing: 5 Video Ideas You Can Use for Ecommerce

Ask 80’s parody powerhouse Weird Al Yankovic about the power of viral marketing.  Weird Al is back with a new album, and to launch his new album, he created a viral marketing campaign featuring 8 videos in 8 days.  Word Crimes, a parody of Robin Thicke’s Blurred Lines, received over 9 million views on You Tube in approximately one week.  Weird Al’s new album is poised to potentially debut in the Number 1 position on Billboard’s 200 Chart this Wednesday, July 23.  So you may be asking, what does this have to do with eCommerce?  Find out.   Continue reading Viral Marketing: 5 Video Ideas You Can Use for Ecommerce

Google Authorship: What Is It? How Does It Work?

Social Sharing

Would you like to be recognized online as a credible author? Perhaps you’re also wondering why there are some articles that show up on search results with photos of the authors. Well, this is one of the perks of Google Authorship. It makes people believe more that you are an authority figure and that your website is legit and relevant.

What is Google Authorship? Continue reading Google Authorship: What Is It? How Does It Work?

5 Ways to Get More Facebook Likes for your 3dcart Store

Many online retailers know that Facebook pages are important for building brand awareness and customer loyalty. They also help to engage your customers and provide real-time feedback on what they like and want more of from your brand.

Here at ReferralCandy (a refer-a-friend app partner of 3dcart), we did a fun survey of who were the Top 10 Most Popular Online Retailers on Facebook. Here are some tried and tested rules we found for getting more Facebook likes.

1. Understand your Facebook Audience.

The best Facebook pages for B2C businesses understand their target demographic. Let your posts speak to the heart of your loyal Facebook friends, who will spread the word in turn. For example, the Converse Facebook page (with over 33m likes!) reaches out to their young and hip fans with cool content such as videos of sponsored bands and exclusive interviews with stylemakers.

2. Get Interactive through Polls and Contests

Many of the top Facebook pages use interactive activities to get the audience involved. For instance, Shoedazzle.com is a master of this with online polls and contests, with the winning items getting a discount on their store. Getting your Facebook community involved in commenting, voting and posting gives them a sense of ownership of the Facebook page, as well as your brand.

3. Post (Very) Often

Most of the top online retailers on Facebook post on a daily basis, some multiple times a day. Keeping things fresh with a joke or the latest product update helps keep your Facebook following coming back for more, and adds a sense of vibrance and activity to your page.

4. Create Quality Content

One of the great ways to actually draw in more likes is to create quality content that is exclusive to your store, to be posted on your blog, Facebook page and other social media. It doesn’t need to be fancy, but good quality content that is useful to your customers and Facebook users will keep them coming back for more. Superherostuff.com, an online store selling, well, superhero stuff, regularly posts great content such as this hilarious photo of Spiderman being threatened by a bronze statue.

5. Use Targeted Facebook Ads

Targeted Facebook ads are an often underlooked way to reach out to your audience. Create targeted ads by focusing on people in particular geographies and particular interests. For instance, if you are an online retailer of delicious pet goodies in the United Kingdom, you may wish to target those living in the UK above 25 who have an interest in pets. This way, you can draw the right demographic to your Facebook page and main store page.

Candy.com – a 3dcart store with a Great Facebook Page
grow facebook page

After some digging around, we found a great example of 3dcart store with an awesome facebook page. Candy.com has over 91k likes on facebook, and engages their audience with interactive contests,cute pictures and other fun content. They post frequently, sometimes every day, and understand their Facebook audience’s love of droolworthy candy pictures. Thumbs up!

So consider giving your Facebook page a makeover with our 5 tips to get more likes on Facebook. You might be surprised by your popularity!


Alvin Lee is the marketing manager at ReferralCandy.com, a refer-a-friend app that helps online stores get more sales through word of mouth. You can reach out to us throughTwitter and Facebook.

What Social Media Buttons Should You Add ?

When considering what social media buttons to add to you store or blog, your immediate reaction might be “All of them!” More the merrier right? More buttons, more exposure?

Not necessarily. Having dozens of social sharing buttons looks cluttered and can be visually overwhelming to your readers and customers. Too many options can scare away or distract even social users. So how do you decide which ones to add?

You need to ask yourself three questions:

What social platforms generate the most traffic/sales?

Like everything else in online business, you need to measure your social efforts. From looking at your store or blog’s analytics, you should be able to tell what platforms are the most profitable for you by looking at the traffic generated from each platform. Make sure to also take in to account the time on site, pageviews and obviously conversions (if you have conversion funnels set up in your analytics).

Just as beneficial as knowing knowing the social platforms that work best, knowing what platforms don’t work is key to choosing the right social buttons. Focus your users attention on the sharing of valuable networks by eliminating the option to share on networks that won’t generate value for you.

Who are you customers?

While understanding what works now is an important element, it is not the whole picture. You may be just getting started and not have the history to work off or you know from studies and research that one social network is working for your industry, but you haven’t seen the benefit yet. Just as important as measuring existing social efforts, is knowing the platforms- who uses them and how.

For example, if you are selling fashion, you shouldn’t ignore Pinterest (even if you haven’t seen Pinterest traffic yet, there is great potential). If you write tons of great content on your company blog, don’t ignore Twitter – it’s an information sharing machine! Once you understand each platform, who uses it and how they use it, you will start to see the networks that are right for your company. The below infographic does a great job of giving the typical profile of each network.

Where am I?

Make sure that the buttons you choose are networks that your company can connect with them on. But don’t ignore a social network that meets the other two criteria just because you are not active on it. After measuring your efforts and researching the platforms, you need to consider amping up your engagement on the social networks that rose to the top.

what social buttons to add