3dcart Wins Shopping Cart Software Awards From FinancesOnline.com

3dcart Wins Shopping Cart Software Awards From FinancesOnline.com

Here at 3dcart, we take pride in the creativity and effort we put into developing our services. Our quest to help companies and individuals with setting up an efficient and reliable online store is not only a job for us, but a life’s mission. Today, we can be proud of our work once again, as 3dcart was revealed as the winner of the Best Shopping Cart Software Award and the Supreme Software Award from FinancesOnline, a well-known business software review platform.

In our 3dcart review, the team of SaaS experts who distinguished us with the award discussed in detail their positive experience with our software, particularly with our SmartCategories feature which classifies products automatically and in real time based on your own rules. They were also extremely impressed with our Facebook Store feature which lets you sell via your fan page and also helps your affiliates display products on their profile pages.

3dcart was also the winner of the Great User Experience Award as well as the Exceptional Customer Support Award for best shopping cart software services listed in the FinancesOnline review database. The FinancesOnline reviewers were particularly impressed with the well-balanced combination of usability, flexibility, functionality, marketing options, customization and integration offered by 3dcart. We sincerely appreciate that our users and reviewers notice the effort our team puts into making 3dcart intuitive and into providing the highest quality customer support services.

We are certain that the awards we’ve won will motivate us to work even harder on making 3dcart better and on always providing reliable and helpful customer support.

3dcart & OrderCup Deliver Affordable Shipping Efficiencies

(PRLEAP.COM) To enhance shipping for small and midsize customers,OrderCup today announced a tight integration with leading ecommerce software provider 3dcart to provide a hosted shipping management service that handles shipping, order tracking, returns and more through leading carriers USPS, UPS and FedEx.

OrderCup offers a simple, easy to setup, affordable and customizable solution for 3dcart customers that manages the entire shipping process end-to-end, without signing up for supplemental services. Additionally, through OrderCup, 3dcart customers gain access to many value added services like discounted postage and insurance, free address validation and returns processing. You can visit the following link to learn more about the key capabilities provided by this integration.

“OrderCup automates administrative tasks like sending order tracking information to the customer, handling returns if needed and managing split orders, saving time and money for 3dcart customers,” said 3dcart CEO Gonzalo Gil. “With the holiday season approaching, OrderCup will greatly ease the shipping burden for online merchants.”

Because the service is web-based and fully integrated, customers can easily generate and print shipping labels for product returns through an online store, helping build brand loyalty and return customers-especially around the holidays. The rest of the feature set is equally simple to use for online merchants.

“As a trusted leader in ecommerce, 3dcart gives us the ability to expand our target audience and reach a community of more than 10,000 online merchants looking to bring greater efficiency to their businesses,” said OrderCup CEO Aloke Nath.

To learn more about how OrderCup can help 3dcart customers streamline their shipping operations, visit http://www.3dcart.com/blog/streamline-shipping-like-the-pros/

Knowledge Is Power: Battling Abandoned Carts

‘Abandoned Cart’  – the words are enough to send chills down a merchant’s spine.

Every  online retailer fights the good fight of skittish shoppers and abandoned orders. But when merchants arm themselves information on WHY customers click off without checking out, they can win the battle!

Here’s what we know:

  • The average conversion rate for ecommerce websites is anywhere between 1-2%
  • The average shopping cart abandonment rates is around 60-70%
  • A study conducted by PayPal and ComScore found that 45% of consumers abandoned carts more than once with an average abandoned order of $109.00
  • 37% of consumers abandoned a shopping cart because of comparison shopping.
  • 27% abandoned a shopping cart to search for coupons
  • 24% abandoned because they wanted more payment options
  • 22% abandoned because were not able to easily find contact information for the merchant

Knowledge is power, but without action that power fails to pack a punch. Here’s some easy fixes that will help you convert higher:

Reach Out

If most cart abandoners are repeat offenders, catch them before their second round. Set email auto-responders to reach out to customers who have abandoned their cart reminding them of their cart AND offering a coupon.

Be Bold

Savvy shoppers will comparison shop. No way around it. If you feel that you REALLY are the best deal in town or that you offer the best value ( price, store security, loyalty points etc), be bold.  List your competitions prices and explain how you are the best deal.

Show them the coups’

Customers don’t like to play hide the coupon. Display the actual coupon or a link to the coupon page on the product page as well as the check out page.
Tip: List ALL coupon codes and corresponding items on the checkout page. Unable to resist a good deal, savvy shoppers will add additional items to their cart.

Be Flexible

Don’t let payment options stand between you and a good deal. Check out 3dcarts 100+ payment solutions.

Don’t Hide

Be easily accessible.Give customers all options of communications: phone, fax, email, livechat – maybe even your Skype name. Display contact information at the top of the pag – every page.

Image credit: sascian.blogspot.com

How Does Loading Time Affect Your Online Store? #Infographic

Loading time is an important part of any website’s user experience, but it is vital in eCommerce. Sometimes we can get caught in the aesthetics of a site and end up sacrificing speed. Unfortunately slow loading time, not bad design, is a leading cause of site abandonment. Check out KissMetric’s infographic below to learn more about the affects of a slow site. Then use our 3 tips to help better your load time and your conversion!

Check your Speed: The first thing you want to do is check your current speed. Luckily there are some great free tools that let you do this:

Rearrange your HTML Document: It’s important to place the Stylesheet References at the top of your HTML document and the  script references at the Bottom.

Only two components per hostname are downloaded by browsers at a time. By placing the <head> of your HTML document st the top of your page, your site will load faster because it allows your pages to render the styles progressively. Thus by choosing to place the script references at the top, you block other mor essential elements from loading of the page.To quicken your load time, place script references before the closing <body>.

Optimize Your Images

File format can greatly affect your page load so it’s important to know when to use each file format:

  • PNG: Use for high quality transparent image.
  • GIF: Use for images with few colors like logos
  • JPEG: Use for images with lots of color and detail like photos.

Use free services to help you optimize and shrink your images:

Tip: Avoid changing an images size using the width and height attributes of <img> elements in HTML. Use an image editor like PickNic to decrease  load time.

How load time affects ecommerce
infographic by KissMetrics

3dcart Inspiration On eCommerceDeveloper

Creating a well-designed store with 3dcart is simple! With 3dcart, you can fully customize your online store using images, HTML/CSS, javascript, and flash so the design options are endless! Some other design friendly aspects of 3dcart shopping cart software are:

  • Zoom Technology for Displaying High-Resolution Images: If you have high quality image of your products, your store can include a “Zoom” feature to each of your item’s images.
  • Fully-Customizable Product Pages: 3DCart’s unique template design lets you have complete control over the layout of your product pages.
  • Fully-Customizable Category Pages: 3DCart’s unique template design lets you have complete control over the layout of your category pages.
  • Unlimited Images for Products with Flash Image Gallery: Upload unlimited images to each product and create an image gallery with the click of a button!
  • Breadcrumbs and intuitive navigation.
  • FTP Access to HTML Files
  • Featured Products” on Homepage and Category Pages: Display items on sale on your home page and categories with the click of an option. Change items monthly, weekly or hourly if you like
  • WYSIWYG Editor for Categories, Products and Content Pages: Use the built in web editor to add/edit content. Much like Microsoft Word, the editor is very simple to use and can be used to build and edit complex web-based documents without actually typing a word of HTML!

Learn more about 3dcart’s design features here!

ECommerceDeveloper.com  just published a showcase of some of our most well-designed stores! Check it out!

ecommerce design gallery, designing on 3dcart

5 Stories You May Have Missed

We’re always trying to provide you with the best tips and advice to help you run your store successfully.
Here are 5 posts from the that you  may have missed!

5 Questions To Ask Before You Send Your Newsletter

5 Common SEO Mistakes To Avoid

2011: A Year in Social Media [VIDEO]

The Psychology Of Social Shopping

Can You Make Free Shipping Work for Online Store?

5 Questions To Ask Before You Send Your Newsletter

Lets face it customer acquisition is hard and most likely expensive. Of course new customers are important, but what your store really needs is sales – no matter the source. Reaching out to your existing customers is THE way to raising your bottom-line without upping your marketing budget. Some studies have even found that it costs 4 times as much to get a sale from a new customer as from an existing customer.

One way to connect with old customers is sending out a monthly newsletter. While it may seem like an 10-minute task, a successful newsletter takes time and thought. Many stores think they have this covered, but its important to review your content to make sure you are converting as many customers as possible. Ask yourself these five questions to better plan your newsletter.

How does my content fit into our overall marketing strategy?

The best marketing campaigns leverages multiple touch-points with a consistant message.  Remind customers about promotions you’re running, newly added features, and exciting company news! Don’t assume they have already heard it. Think about it: Do you read every tweet in your stream? Check a fanpage everyday? Even open EVERY email? By share your marketing resources across different channels, you’ll reach more your customers!

Am I just taking about my company or am I offering engaging content to readers?

A lot of merchants are apt to create a newsletter solely focused on company news—but the best newsletters also include relevant and engaging content. If you have a blog, feature a post somewhere in the body of the newsletter. Include promotions and coupons. Feel free to work in some company news, but feature your most interesting content at the top of the newsletter.

Can I use shared content or should I focus solely on original content?

While you want your newsletter to include mostly original content, including a link to a relevant article from a renowned media outlet is another great way to boost readership. Consider adding Must Read Articles from your industry with a snippet preview. It conveys thought leadership and industry knowledge and your readers will appreciate that you saved them time trolling through every related article. Solid content, original or not, incentivizes customers to to keep reading your newsletters.

Am I being as concise as possible?

No one wants to waste time, so don’t waste your customers. If you can consolidate two paragraphs into two sentences, do it. You’re not going to win any points for being long-winded. Your newsletter should provide short descriptions and link to most of the featured content. You may only have a split second to grab a reader’s attention, so take advantage of that second!

Am I being strategic?

While knowing general facts about the best time of day for open rate is good information to have, your customers are unique and  need to be treated as so. Services like MailChimp and My Emma help you blast out stylized emails and deliver analytics on your readers so you can tweak your newsletter to be more effective based on reader response.

The Psychology Of Social Shopping

Whether we understand it or not, psychology is always large part in business. Understanding the mind of a consumer is a huge advantage for online merchants, especially in terms of social commerce.

Did you know that according to Kiss Metrics

  • 64% of Twitter users say they are more likely to buy from the brands they follow.
  • 51% of Facebook users say they are more likely to buy from the brands they follow.
  • 81% of Facebook fans said they feel connection/empathy with a particular brand. Only 39% of non-fans said they did.
  • 87% of Facebook fans said they are satisfied with a particular brand. Only 49% of non-fans said they did.
  • 38% of respondents reported that they would likely become a fan of a brand on Facebook if they saw a family member or close friend do so.
  • 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn.




Social commerce continues to gain traction but the trend begs the question: What makes a fan stop flipping through their friends photos and purchase a product? Here’s an infographic that will provide a glimpse into your shoppers mind:

5 Common SEO Mistakes To Avoid

SEO is as much about what you should do as what you shouldn’t. In fact, common SEO mistakes could actually get your site penalized by  search and others will just waste your time. Its important to be aware of some basic  “Don’ts” when you’re plotting out your SEO strategy.

Avoid these five  common mistakes of  SEO to save yourself from penalization or wasted time.

Using Flash

In an attempt to be ‘snazzy’, some online stores use Flash elements. While a little is ok, don’t get too trigger-happy. Search engines don’t crawl Flash elements well which can lead to indexing problems for your store and its product pages.

Focusing On Product Pages

While turning over stock quickly is great for business, it can damage long-term SEO efforts. So instead of cusing on your SEO efforts on product pages, focus on category pages that retain their URLs even as your stock changes.

Ignoring Page Titles & Meta Data

Your shopping cart software should give you the ability to edit your page titles and meta data which are crucial to SEO. Descriptions, titles and other data should be comprehensive and unique—otherwise, the search engines won’t take your site seriously.

Copycatting  Content

Much has been said about duplicating content – some say Google will ban you, others that they will rank you higher. Well, neither is true. Duplicating content won’t get you penalized but it won’t help, either.

Duplicate pages won’t go recognized as separate entries for your SEO rankings. Only unique content will do that, so if you’re using duplicate content, make sure you do so sparsely if you’re focusing on SEO value.

Using Hidden Text

In the beginning of SEO strategy, a lot of pages used hidden text to artificially increase search engine relevance. Unfortunately, this practice was quickly phased out as search engine spam filters became more sophisticated. You may get penalized for hidden text—but at the very least, it’ll be a lot of wasted time.

Images via weheartit.com

Can You Make Free Shipping Work for Online Store?

For savvy online shoppers, finding “free shipping” is like discovering buried treasure. But can shipping really be free? Someone has to pay that shipping charge, and if you’re experimenting with the phrase “free shipping” in your marketing plan, that someone is bound to be you.

Still, it’s an enticing strategy. ComScore reports that 72 percent of online shoppers prefer free shipping.

For small merchant, the unfortunate truth is that free shipping can put a heavy burden on your profit margins. Unfortunately, if you change your product price to reflect that additional shipping fee, you’ll could drive smart shoppers, aka comparison shoppers, away from your store. BUT The Wharton Report finds that a handful of shoppers, about 30%, will pay more for a product if free shipping is included.

So what’s the best way to incorporate free shipping? If you can afford it, a short-term promotion to current customers or a “free shipping” coupon code posted on coupon websites is a great way to drive more traffic and convert more sales.

Another way you can incorporate free shipping into your sales process is to develop complementary shipping strategies for large orders. Again, this is simply a process of weighing your profit margins and how free shipping on large orders affects your rate of returning shoppers.

The big stores will always be able to offer free shipping. Remember that there are benefits to buying through a small-to-medium size shop for the customer; you can always tout those benefits in your marketing to beat out big-store competition.

To learn how to offer free sipping with 3dcart read our blog post here: