Clearly Susan Gets Responsive with 3dcart


3dcart isn’t just changing the face of retail; we’re spearheading the Mobile Revolution, helping businesses small and large grow their sales and traffic one website relaunch at a time.

When a client approaches us looking to re-do their site, we point them toward Custom Responsive Design: stunning, brand-centered designs engineered to work flawlessly on any device or screen size. Whether you’re dreaming of a design so big you’ve been told its creation is impossible, or have only the vaguest idea of what you’re after, we can bring your vision into existence. For every project, our team of design experts painstakingly researches and analyzes industry, demographics, company goals, analytics, content and current website to ensure flawless results that exceed your expectations.

Case Study: Clearly Susan

In 2001, Clearly Susan’s founder Susan Rehm turned her passion for hand painting into a profitable business, selling hand painted glassware, wine glasses, cake plates, dinnerware, serving pieces, furniture, pillows, and signs. Now, more than a decade later, Clearly Susan has a earned a reputation as the premier destination for magnificent, one-of-a-kind artistic masterpieces, helping people affordably add a touch of personalized elegance, beauty and charm to their homes and offices.

And consumer interest in hand painted glassware and furniture isn’t the only thing that’s rapidly growing. The eCommerce market is booming, fueled by the increasing number of people researching and buying on mobile devices – a trend that shows no signs of stopping. Global mobile commerce, which now accounts for 34% of all eCommerce transactions around the world, is expected to grow 31% in 2017, as bigger smartphones and faster wireless networks make it easier for consumers to shop on their phones.

Seeking to maintain her business’s stellar reputation for unmatched customer satisfaction, Clearly Susan set out in pursuit of a responsive solution. With her years at 3dcart having been nothing but a positive experience, Susan decided to entrust the 3dcart design team with the challenge of bringing her website vision into existence.

Clearly Susan’s website relaunch features a gorgeous new look, smarter navigation, and intelligent filters for an improved user experience and higher customer satisfaction. The new design, combined with 3dcart’s SEO service has provided with tangible results: “I am very pleased with the results. My organic traffic is improving and my bounce rate has gone down. Plus, the right kind of traffic is now staying for longer.”

Why Responsive Matters

3dcart and Clearly Susan aren’t the only ones recommending businesses adopt a responsive design; your customers are, too.

  • A Google survey found that 64% of visitors were less likely to return to a site that wasn’t mobile-friendly, while 74% were likely to return to mobile-friendly sites.
  • More than 58% of American adults own a smartphone and almost 60% of all website traffic is from mobile devices.
  • 80% of consumers regularly user their smartphones to shop online.
  • Research predicts that by 2020, mobile commerce will make up 45% of total eCommerce sales.

Google now uses mobile-friendliness as a ranking signal in search results, which means if your website isn’t mobile-friendly, you’re losing sales.

Ready to get responsive? 3dcart wants to elevate your business to the next level.

View 3dcart’s design packages to get started.

Grow Your Business with 3dcart’s New DIY SEO Service


Online merchants are always looking for new ways to drive increased traffic to their websites, but are often too intimidated by the complexities and seemingly impenetrableness of Search Engine Optimization to consider DIY SEO.

In a perfect world, every online merchant would have the marketing budget to hire the industry’s most universally-renowned SEO agency and focus on other aspects of their business. But if you’re a small business owner working with a shoestring budget, or are too much of a “do-it-yourself” kind of person to relinquish control of your business’s marketing plan, then DIY SEO is the most logical and effective solution to better search engine rankings and increased traffic.

To help such online merchants start and manage their own SEO campaigns, 3dcart is excited to announce our new DIY SEO service. The new service offers a comprehensive suite of tools and resources to ensure merchants of every SEO-skill level can find success with their SEO campaigns.

The DIY SEO service includes:

  • Google Analytics setup with Search Console and eCommerce tracking
  • Exclusive access to an SEO monthly newsletter with how-tos, tips, best practices, and action steps to improve their SEO
  • A monthly scheduled report for organic traffic with key metrics to track
  • A monthly broken links report
  • A monthly SEO site audit analysis that displays site speed, page errors, and metatag issues.

If you’re ready to start improving your website’s search engine rankings, drive more traffic to your online store, and increase sales, it’s time to invest in SEO. Get all the tools and resources you need with the DIY SEO service  for $49/month.

Prefer to let 3dcart’s in-house, Florida based SEO team manage your SEO? Check out our fully-managed SEO packages, led by industry experts with Google certifications in Search Advertising, Mobile Advertising, Video Ads, Display Advertising, and Shopping, for phenomenal, quantifiable results.

Our new eCommerce On-Site SEO services for optimized results

With the constant changes in Google’s algorithms that radically change the way sites rank and the repercussions this has for online stores in terms of traffic and sales,  the efforts traditionally dedicated to Off-site SEO like link-building are being switched over to On-Site SEO.

On-site optimization is about making your ecommerce website appeal to both shoppers and search engines.

3dcart Version 6.2 SEO Features and Tools


To help ease the stress of marketing for online retailers, 3dcart is launching a new set of ecommerce On-Site optimization services to help merchants make their sites Search Engine Friendly. With the goal of implementing the right SEO tools, fixing fundamental issues, and continually monitoring and improving the website.

3dcart’s new service packages are perfect for small and large retail businesses alike. 3dcart representatives work directly with customers to tailor each solution based on the retailer’s specific needs.

The New SEO services start at $99/month for business just starting out, and scale from small business to enterprise-level solutions.

3dcart’s 2015 SEO Services

For additional information, contact our Sales Department at 1-800-828-6650 x 1

SEO for Ecommerce: Optimizing Your Online Store for Search

SEO for Ecommerce

To understand search engine optimization, first you’ve got to understand search engines. Search engines’ primary directive is to provide answers to questions. To do so, search engines crawl and index and rank millions of web pages. The ranking is really just the order in which search engine algorithms expect those web pages to best answer the question posed by each search query, from most likely to answer the question to least likely.

When you think of keywords, the foundation of all things SEO, you’re really just thinking of search queries. These are words and phrases users type into Google and Bing with the intended purpose of finding an answer to something — like the address to a nearby restaurant, or where to find a really cool iPhone 5S cover, or who the 23rd President of the United States was (Benjamin Harrison). Continue reading SEO for Ecommerce: Optimizing Your Online Store for Search

How to Boost Your Online Audience and Increase Store Sales

Racking your brain for more ideas on how to grow your online business? Marketing your products and services on the Internet may seem like hard work, but it can be a breeze when you have the right tools.

Here’s a great way to fast-forward your success… by enjoying a marketing boost from BoostSuite, one of the 3dcart apps we’re offering our merchants. Continue reading How to Boost Your Online Audience and Increase Store Sales

Why You Should Consider Using Google +

In the last year media both virtual and traditional have begun to give voice to what we here at 3dcart have long known, Google + is absolutely imperative for effective Search Engine Optimization. From industry blogs to the New York Times, the message is clear, as stated by Forrester’s Nate Elliott, “The database of affinity could be the holy grail for more effective brand advertising.” Continue reading Why You Should Consider Using Google +

Ecommerce SEO: Adapting to Change in Google Ranking Factors

Google Hummingbird

The world of search engine optimization is buzzing about Google’s new Hummingbird algorithm, and the question on everyone’s mind around here is, “How will this affect Google’s ranking factors?”

It’s natural to expect that a Google algorithm overhaul will bring about change in how the search engine yields results. But the more you get to know Google, the more you realize that seismic shifts in their Ranking’s Ocean often feels more like gentle waves that wash over the Web, slowly.  When that happens, some sites float and others sink. So let’s find out why that is while also discovering a few ways to ensure that your ecommerce website stays afloat.  Read More!

Upcoming SEO Webinar Features Duane Forrester from Bing

3dcart welcomes Duane Forrester, Senior Product Manager of Bing’s Webmaster Program. Previously, he was an in-house search marketer running the SEO program for MSN in the US & Americas.   He’s also the founding co-chair of SEMPO’s (Search Engine Marketing Professionals Organization) In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. Duane was a moderator at, manages the official Bing Webmaster Blog, used to write for Search Engine Land and has almost 15 years’ experience as an SEO.

The name of this informative webinar is SEO 101. Duane will teach us techniques using webmaster best practices that are applicable to all search engines.

This webinar will be about becoming a better webmaster, and how to manage and maintain your website for the best possible SEO. This webinar will not be about paid search. Read More!

Why Don’t I Rank For My Keywords?

Recently, I was asked a question from a 3dcart client, and it was such a good question that I wanted to share the answer with our 3dcart blog readers.  The question is as follows…

I am trying to get a better handle on our SEO. I’m being asked by other people in our company what is being done monthly in terms of SEO and I can’t answer the question. I see blog articles and Facebook posts, but why can’t you show me that I am ranking better for the specific keywords that I want to rank higher for? It gets frustrating when it seems everything I search, whether a specific item or generic (but relevant) term, we are either several pages deep or not at all.

To best answer your question, I want to start by saying that we need to remember that even from the early days of search engines, they always tried to rank websites based on “popularity”, “authority” and “trust”. This is still true today, but the playing field is different because technology and consumer behavior has changed.

Back in the early days, “authority and popularity” were determined by how many people linked to you and shared your content, and “trust” was determined basically by the “honor system”. The search engines trusted that you were writing good content, using proper meta tags, and had a user friendly site structure. It didn’t take long for people to start gaming the system. Websites popped up that sold links to help in your quest for authority, and people started using tools to count the number of keywords on their pages. Merchants learned that they could game the system by basically being an “untrustworthy blow hard”. You could build a page that sounded like it was written by a three year old, put a hyperlink on it, and it had value.

SEO firms came out of the woodwork that would promise that you would rank number one for a given keyword or keywords, and guess what – for the most part, they were right. After a few months of building content laden with hyperlinks and anchor text, they were able to achieve this goal. People in foreign countries, countries with much lower costs of labor, became paramount in building these trashy websites. Merchants were excited – just coughing up a few hundred dollars to buy these garbage links was enough to allow them to now dominate the keywords that they felt were most important.

Time moved on, technology got better, consumer’s behavior has changed, and these merchants quickly saw their stronghold on Google and Bing disappear. The search engines were able to create algorithms that were able to expose link farms (i.e. – websites that little to no value other then to provide links). The search engines were also able to determine the “grade level” at which an article or block of text was written. No longer would a link from a website of pure gibberish work to help accellerate your keywords. People began to embrace “social media”, and browse the internet while logged in to Google, Facebook, Bing, etc. This was the beginning of the search engines ability to determine real human behavior, instead of that of someone just hoping to game the system.

So what does this all mean for SEO today?  Here are ten tips and suggestions…  (of course, there are hundreds, if not thousands of points to consider, but here are a few to get you started)…

  1. Any SEO firm that promises that you will rank higher for specific keywords is not playing by the rules and you should run, not walk away.
  2. For SEO purposes, 2013 and beyond is all about QUALITY and NOT QUANTITY.
  3. Do not attempt to measure your success by keyword ranking. Measure your SEO success by increases in traffic over time.
  4. Do not expect to be an overnight sensation. Pretend your website is someone you just met – how long does it take for that person to earn your trust… Exactly. I thought so.
  5. Work on your website’s content a little bit every day. The search engines look for trends that appear abnormal. It is not normal for a person, or even a group of people to update 2000 pages in one day. Be real.
  6. Link building is very important, (I.E., trying to build popularity) – but do not purchase links. Look for bloggers in your area of expertise that are willing to do product reviews, or be a “guest blogger” (share your experience and ask others to let you share your experience on their blogs, or websites).
  7. Embrace social media. Websites such as Facebook and Twitter are wonderful vehicles that allow people share your content, but don’t forget – these are real people on the other end of your posts, so posting useless information or posts that are commercial in nature are not going to help you. Every “like or share” is a vote.
  8. Even though the person who is doing your SEO is performing “tasks”, you are paying this person for their knowledge. Make sure you hire someone who is knowledgeable, and let them do their thing.  You obviously do not do SEO for a living, there is a reason why you hired them.  If you know how to do SEO better yourself, then do it yourself.
  9. SEO is a strategy. It is about how you are going to make your website the most popular, most authoritative, and most trustworthy place on the web where people want to go for products or information. SEO is a work in progress. It is never complete!  If you expect instant results, you will be disappointed. At the same time, if you don’t have someone in charge of your SEO, you will be even more disappointed.
  10. If you feel the need to “buy your way to the top” for instant gratification, use Google AdWords or Bing AdCenter. Nothing good in life comes for free. On the same token, if you do pay for advertising, make sure your website looks good, is easy to navigate, and looks trustworthy – otherwise, you’re just wasting your time, and money.

If this post helps even one person understand that in order to be successful on the web, you need to be patient and work hard – I’ve done my job. We also have a team of professionals here at 3dcart that can help you and your website succeed. You can always learn more at, or email your questions to sem (at)

P.S. If you like my post, share it 🙂  It helps our SEO.