How Does The Adwords Auction Work?

Depending on your vertical, ranking organically in Google’s first page can take years of optimizing your keywords & tags, building links and raising your  site’s authority ( If you want to learn more, make sure to sign up for our SEO webinar). But  showing up on first-page of results can  make or break your business, so what can you TODAY to make sure your customers are seeing your business on the first page? Paid “Search Engine Marketing” can fast track your business to first-page glory.

PPC is big business. The king of search Google makes  $32 billion in revenue from just their advertising platform adwords.  And while Adwords  pretty much unavoidable when running an ecommerce business, the process can be  confusing and seem like a guessing-game if you don’t know what you’re doing.

The below inforgraphic from WordStream tries to explain the process simply but if you need help, let 3dcart PPC experts optimize and run your Adword campaigns for you. 

What is Google AdWords? [ infographic ]

© 2011 WordStream – a certified AdWords partner.

PPC Resolutions For 2012

This year make resolutions that matter! We challenge you to make 2012 the year you kicked PPC’s butt – the year you tripled conversions!

Here’s 5 resolutions tips to help you meet your 2012 PPC goal!

Show Off Your Numbers

Distinguish your text ad with specific numbers and descriptions. As soon as a user clicks ‘search’, they are innindated with thousands of results and hundreds of ads. I think it is fair to say most users feel a little overwhelmed.

In the sea of wordy descriptions, numbers stand out and can be reassuring to a user flooded with intangible adjectives.

  • $5 Shipping In The US
  • 25 Unique Designs Starting at $30
  • 15% Off Purchases Over $100
  • Quality Production Since 1975

What stands out? Obviously, the cost ($50) and number of options (25).

Tip: Create custom landing pages for text ads that promise specifics like the above.

While numbers are great, they are sometimes hard to pin down concretely because of seasonal and inventory variables. So what do you do if your minimum price or inventory change throughout season?

Google’s Ad parameters allows you to use dynamic keyword insertion (DKI) to change your text ad based on what people are looking for check out our post on how to use DKI here.

Continue reading PPC Resolutions For 2012

Holiday PPC Tip: Using Dynamic Keyword Insertion

Holiday PCC is beyond competitive. CPCs rise as more players enter the game and regular competitors bump up their budgets.

So its time to go back to the PPC blackboard and get creative!

Create Ultra Specific Text Ads Using Dynamic Keyword Insertion.

Dynamic Keyword Insertion (DKI) is an advanced feature that helps you easily create relevant ads feature for a diverse audience. DKI allows you to insert a short piece of code into the ad text and then Google automatically replaces the code with the keyword that triggered your ad each time your ad shows.

If you  want to use DKI, insert the following code anywhere in your text ad: {keyword:default text}

When your ad appears on a search result page,  Google replaces the above code to the keyword that triggered the ad.

Dynamic keyword insertion

Note: The DKI feature can be used for any text ad created within the search or display network – product ads, mobile ads, location business ads etc.

DKI helps you create ads that more relevant to your users which can boost your click through rates immensely. It just makes sense: Users are more likely to notice and respond to an ad that specifically references a product over a more general ad .

DKI also makes it easy to create multiple unique ads for a large number of keywords.  But it’s important to make sure that all of your keywords in your ad group are are closely related and fit well in each ad variation. If not, you could end up joining one of the many DKI causalities:

Tips for using Dynamic Keyword Insertion

Count your characters.

Count and recount the characters of your keywords because if the keyword causes your text to exceed the limit, Google will display the default text.

Be descriptive.

The best thing about DKI is it allows your ad to extremly specific, but don’t stop there. Add a  descriptive word along with the DKI keyphrase.
EX:  If your DKI keyphrase is “Place Settings” add the word “Discount” or “Beautiful” to help your ad stand out.

Use Code Creatively.

Google allows you to insert the keyword insertion code multiple times within the same ad, over several ads and even within destination URLs & display URLs.

Use Varation.

Google’s standard format for DKI is: {keyword:yourdefaulttext}
But as you probably know, ads with capitolized text have been shown to nab users attention and garner higher click through rates. Google allows DKI capitalization variations for your ads in these formats:

  • keyword – No capitalization
  • Keyword – First word is capitalized
  • KeyWord – Every word is capitalized
  • KEYword – Every letter in first word is capitalized
  • KEYWord -Every letter in the first word AND the first letter of the second
  • KEYWORD – Every letter is capitalized

Preview and Test.

Check how your DKI ads will appear using the Adword preview tool by searching for a keyword within the ad’s group. Be vigilant about testing and tracking your ads. Set alarms on your calendar to remind you to check your ads. Its better to catch a ineffective ad or a glitch in phrasing $50 in than it is $500.

If you want to learn more about DKI, check out Google’s beginner guide.