Getting Personal With Your Customers

Generally, online shoppers prefer a more intimate shopping setting, with no checkout lines and no pushy salespeople. But that doesn’t mean online shoppers don’t want or appreciate a personalized touch from their online retailer. In fact, almost 50% of people would rather shop on a site that offers personalized product recommendations.

So how can you personalize your customer’s interaction with your online business? The answer is simple: newsletters. Email newsletters are an efficient way to customize the shopping experience for a large group of customers simultaneously.

Let’s look at some of the key reasons newsletters are important. Newsletters help: (more…)

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