With 100% organic reach and 300 million monthly users, Instagram offers brands, big and small, an opportunity to engage, inspire and delight fans. And while Instagram has recently opened itself up to more paid opportunities from advertisers and will be moving towards an eCommerce avenue with it’s recently announced ‘Shop Now’ button, Instagram still offers brands a unfiltered opportunity to reach fans for free.
Kissmetrics created this infographic below that highlights how big brands like Nike, Starbucks & Zara use Instagram to drive engagement and purchases.
Some of the most interesting tidbits of information:
- The most engaging filters are Lo-Fi & or course #nofilter at all.
- Captions that include questions get the largest engagement, but for eCommerce captions have longer descriptions work best.
- Photos get more engagement than videos.
- Wednesday posts see the most engagement.
Content marketing is the creation and distribution of creative, relevant content that attracts your target audience. You should speak to them, their needs and how your product is their solution. Major holes exist in small business’ content marketing strategies. Here’s what the numbers say: Continue reading Content Marketing: What Works and What Doesn’t
Even before the area of eCommerce, marketing and sales departments used content marketing to sell their products through customer testimonials, pamphlets, flyers, etc. The written word has always helped businesses educate the buyer and now that all of that information is easily accessible and sharable online, the power of content marketing has exploded! Customers are empowered to research your products and business on their own instead of you having to find them on a street corner & pass information along.
The new power content marketing holds caused marketers to term a new name for the content marketing revolution – “inbound marketing.” Inbound marketing uses content to “making yourself easy to be found and drawing customers to your website by producing content customers value”. In outbound marketing ( like flyers, pamphlets, advertising etc) you are having to go after your customers, hunt them down and interrupt whatever a potential customer is doing to pitch them, essentially outbound efforts bothers customers in hopes that your products appeal to the customer enough for them not to be annoyed. Inbound marketing helps your site be found by pre-qualified interested customer, customers come to you. As Hubspot puts it, “you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines, the blogosphere, and social media.”
The infographic below shares some interesting statistics about the shift in online marketing from outbound to inbound like 90% of B2B marketers use content marketing! If you need help getting your content, blog, or social media up to par, remember the experts at 3dcart are more than happy to help. Read more on SEO & content services here: http://www.3dcart.com/ecommerce-marketing-services.html
In yesterday’s SEO webinar, I received several questions on whether it is better host your blog on your store’s domain or on a hosted platform like WordPress, Blogger or Tumblr.
So which is better? While there are some pros to using Tumblr like gaining in-site traffic through tags & networking, on the whole hosting your blog on the same URL as our store is better for your business’ branding & SEO. But why?
All blogs are great for SEO, but self-hosted blogs allow you more control over SEO. Hosting your blog allows you to add SEO friendly plugins and other SEO features that make your blogging efforts much more effective. Hosting your blog on your domain also tells Google that your site offers fresh content ( which it loves) where as your blogging platform would reap all of your fresh content benefits if you hosted it with them.
.Hosting your blog on your domain reminds users that you are a business not just a blog, and helps build brand recognition. Being a content creator gives your store credibility & authority with customers, but that connection is not as easily made when your blog is hosted on a separate URL than your store.
3. Content Control
When you host your own blog, you have full control over the type of content you publish but if you use free blogging platforms, you are restricted by their guidelines. If you publish mostly promotional content or only write about your products, you could be flagged as low quality or spam. You could even get banned which would mean all of your hard content marketing work would go to waste.
4. Functionality Control
If you host your own blog, the only limits to functionality is your imagination. Key branding tools like social media widgets & buttons, newsletter sign-ups and coupon-codes are hard if not impossible to implement on free platforms.
5. Design Control
Design is a huge part of brand recognition, you want your readers recognize the look & feel of your blog from your store and vice versa. Free platforms do not offer the same customization options as self-hosting does.