Google Shopping ads are on fire, and businesses small and large are taking notice.
Growing in popularity since its launch in 2010, Google Shopping ads have evolved into a profitable marketing channel for many businesses. Although used somewhat sparingly in previous years, Google’s recent updates dramatically altered the paid marketing landscape and transformed Google Shopping from an optional sales tactic into a must-have ad format for eCommerce businesses worldwide.
In addition to doubling the size of Google Shopping units – which occupies prime above-the-fold real estate on most mobile phones – 2015 also saw Google increase the frequency in which they appear on mobile search result pages, and even began showing the ads in image searches.
Bottom line: Google Shopping ads means big growth, and for many merchants, is the (not so) secret key to driving brand awareness and outperforming competitors. If you’re on the fence about whether Google Shopping ads are right for your business, check out the following five benefits that may persuade you.
- Put your products and brand in the spotlight.
Whether you’re a small business just starting out or an established name, appearing at the top of search engine result pages (SERPS) help drive consumers to purchase your products, even if they’re not familiar with your business or brand. Since Google Shopping ads ensure your products will appear above organic search results, you’ll be able to easily and effectively expand your brand’s online visibility.
- Your Google Shopping ads will perform better than your text-based ads.
There’s a reason more and more retailers are allocating more of their marketing budget toward Google Shopping ads over text ads. Since a consumer who purchases your image-featured Google Shopping ad is showing a high purchase intent, it’s no surprise the ads have a higher conversion rate. Studies show that Google Shopping ads generate 26% higher conversion rates and have a 23% lower cost-per-click than text ads.
- Get better qualified leads.
By providing relevant product information, Google Shopping ads help you increase the quality of your leads. Shoppers are looking to make an informed purchasing decision, and through visually revealing, information rich ads, visitors land on your product page with a high intent to purchase. It’s also because of this fact that Google Shopping ads often garner double or triple the clickthrough rate of text ads.
- Google Shopping is a lot easier to manage.
Text ads require advertisers to select and bid on the keywords they want to target. Google Shopping ads are much simpler and eliminate the keyword process entirely. Instead of bidding on keywords, Google decides what keywords are relevant based on your product data feed (which you can strategically craft for better results).
- Benefit from broader reach.
With Google Shopping campaigns, your ads have the potential to appear more than once for a single query. For example, if someone searched for “Burt’s Bees Shampoo”, three of your products may appear: “Burt’s Bees Baob Shampoo, 10 Fl Oz”, “Burt’s Bees Baby Shampoo and Wash, 12 Fl Oz”, and “Burt’s Bees Very Volumizing Shampoo, 10 Fl Oz”.
The savviest minds and the biggest businesses are allocating more their marketing budgets toward Google Shopping ads. If you’re looking to stay on trend with your competitors, it may be time to revamp your marketing efforts in favor of today’s paid marketing trend.
Not up to running your own Google Shopping ads? Let 3dcart’s experts handle all the work for you. Visit 3dcart for more information.