Targeted popups can drive major email list growth and revenue

In ecommerce, your goal as a marketer is to both convert new visitors, as well as drive frequency of purchases from repeat buyers.

And as you likely already know, owning a direct email relationship with your leads and customers is critical in achieving these goals. Increasingly, you’re likely seeing more and more websites using popups to capture leads and display promo codes.

Why is this trend coming back so quickly? Because it works, and it works really really well. There’s really three types of email capture popups:

  1. Sign-up campaigns. This is a simple “join our email list popup” that may mention the subscriber can expect specials, offers and announcements, but refrains from using a specific offer to incentivize the subscription.
  2. Offer campaigns. Just like it sounds, an offer backed-popup uses the promise of a specific promo code or coupon, after the visitor signs up.
  3. Sweepstakes campaigns. This is more of a “enter to win” type giveaway. Where at the end of the campaign schedule, a winner, or group of winners will randomly be selected.

Depending on your brand, margins and campaign goals, one or all of these popup types could be worth exploring. We looked at 100 million data points around popup conversions by content type, and found the following.

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Clearly, sweepstakes driven popups offer the most incentive to join and convert at 15%, followed by offers which convert 5%, then sign up campaigns which convert at 1%. Clearly, the higher the incentive, the higher the conversion rate.

For most businesses, sweepstakes don’t make sense, so it’s best to focus on targeted offer campaigns. After analyzing hundreds of millions of data points from email capture campaigns, here’s our recommendation for high performing, targeted popup campaigns for ecommerce sites:

Welcome Offer

Have a nice, branded popup that you target to first time visitors, offering them a small promo code in exchange for joining your list. It’s important that this looks great on desktop as well as mobile. It’s fine for the desktop version to use nice images and your logo, but just be sure the popup loads quickly on mobile. Having a simplified mobile version of the campaign is also a good idea.

Screen Shot 2016-06-28 at 11.31.32 AMDesktop welcome offer.

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Mobile version of the welcome offer. This site used an welcome offer to convert over 10% of first time traffic to the site. The shape of the mobile popup is 350 pixels wide by 400 pixels tall.

Abandoned Cart Offer

Most ecommerce marketers have abandoned cart emails configured, and that’s great. But that only works in scenarios where you have the customers email and they are abandoning cart. What if it’s a first time visitor, and you haven’t yet captured the lead?

Have a second, targeted offer that displays to visitors who have added a product to their cart but are “leaving” the site before completing a purchase.

In this scenario, you’ll want to be sure you can capture their attention with a simple popup promising an offer they can use immediately if they complete the purchase. Since they could be exiting your site quickly, you’ll want this popup design to be quite simple, and stay away from high resolution images. This sort of offer backed popup will help you reduce your cart abandonment rate significantly.

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Abandoned cart offer. This site used an abandoned cart offer to convert over 15% of users not completing the purchase funnel.

Here is some additional data around designing and targeting your campaigns to help you grow your email list faster.

Popup, Banner, or Bar?  The Impact of Display Type on Email List Growth

Marketers love to A/B test campaign creative, yet for the most part the tests are restricted to a single display type. We looked across the three most popular form display types to examine which performs best. First let’s understand each display type:

  1. Popup: Likely does not need explanation. Popups, also known as lightboxes, typically display in the center of the website, or sometimes as “fly outs” in the corner.
    popup-anim_360.png
     
  2. Bar: A full width bar that typically sits either on top of your site, or at the bottom.
    bar-anim_360.png
     
  3. Banner: A more subtle interaction that sits at the top or bottom of a site, but starts in a “hidden” state until triggered, then rolls into sight. banner-anim_360.png

The banner style outperforms both the popup and email bar. It’s easy for site visitors to get frustrated by a popup, and immediately close it down. We’ve also noticed that email bars are perhaps a bit too subtle, and it’s easy for visitors to glance over them entirely, similarly to a traditional embedded form.

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Display Triggers: Timers, Exit Intent, and Tabs

These days, you can use a spattering of different triggers to determine when a visitors sees your list growth campaign. We looked at the three most popular campaign triggers, to understand how each trigger impacts conversions. Let’s first understand how each trigger works:

  1. Timer: The time trigger simply enables you to determine when to display your campaign, based on how long a visitor has been on your site. It could show immediately when a visitor lands, 10 seconds later, etc.
  2. Exit intent: This trigger is growing in popularity. Exit intent tracks your visitors mouse movement, and if the visitor appears to be leaving or “exiting” your site, you can use that as a trigger for your campaign.
  3. Tabs: Tabs, or other visual calls to action can be customized to fit in with your site layout, and when clicked, trigger your campaign to display.

Screen+Shot+2016-03-18+at+10.33.23+AM Screen+Shot+2016-03-18+at+10.33.56+AM Screen+Shot+2016-03-18+at+10.33.45+AM

Though time based, and exit-intent campaigns are most frequently used, the conversion rate of tab triggered campaigns is orders of magnitude higher than the other, “automatic” triggers. We certainly expected that the intent behind a site visitor proactively clicking on a visual cue would lead to higher conversion rates, but we never realized how much more impactful that could be. In an ideal scenario, you’re using several of these triggers in conjunction with one another to maximize your opt-in rate. 

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Note that this conversion rate is measured based on campaign views resulting in signups by initial trigger, not total site traffic resulting in signups.

Exit intent:
exit intent

Timer:
TEN SECONDS

All in all, targeted popups that demonstrate your understanding of visitor behavior, can really help you grow your customer list and drive revenue.

This guest blog post was written by Ben Jabbawy, the founder of Privy. Privy offers an easy to use marketing platform for ecommerce sites trying to grow their email list. Over 30,000 businesses use Privy every day. For more info please check out the Privy app for 3dcart here: http://apps.3dcart.com/Privy.html 

Modern Living Responsive Theme – A FREE Professionally Designed Theme from 3dcart

Here is a preview of our most recent theme “Modern Living” — a new, professionally designed responsive theme.

modern-living-html5

If you would like to preview the live demo of our “Modern Living” theme, you can do so by clicking the link below. Check it out on your phone, tablet or computer; you’re sure to love it for the price, FREE.

3dcart’s Live Demo of the theme “Modern Living”

Stay Tuned! Additional New and Updated 3dcart Templates are coming soon!

July’s Partner of the Month: Kabbage

Kabbage is 3dcart's Partner of the Month

3dcart is currently partnered with over 200 eCommerce companies. We’re constantly on the lookout for vibrant, innovative partners that can bring state-of-the-art solutions and services to our customers.

For the month of July, our Partner of the month is Kabbage.  Our team interviewed Ashley Petrilli, Partner Marketing with Kabbage, to help 3dcart merchants get insight into their company and solution.

Please provide some general background and history on your company.
Kabbage started with a simple idea: to streamline small business lending through the power of real-time data and automation. Using our technology platform, Kabbage can instantly review the financial health of a business and determine funding. Kabbage has now funded more than $2 billion to over 80,000 small businesses.

What’s the main service your company offers?
We are an online lending platform that provides small business lines of credit. Our main goal is to help small businesses get the funding need to grow. We empower small business owners with working capital to get their business to the next level all through an easy online application that only takes minutes to complete.

Describe the integration and how long you’ve been a partner with 3dcart.
We have partnered with 3dcart since August 2014. 3dcart customers that qualify with Kabbage have ongoing access to a line of credit and can withdraw any increment up to once per day. Kabbage works for small business owners who need the flexibility of extra capital for purchasing inventory, covering last minute expenses, bridging a receivables gap to cover payroll or investing in a new piece of equipment.

What are the benefits for 3dcart merchants that use your solution?
Kabbage is the fastest way to get access to funding for your business. Kabbage provides flexible, ongoing access to your credit line, 24/7. You can use your mobile device to pay for funds on the go or keep our Kabbage Loan Card in your wallet to pay for anything you need at the point of purchase.  A Kabbage loan is typically used for short-term working capital needs like purchasing inventory, boosting sales through investing in a marketing campaign, or covering payroll.

What are your solutions’ biggest strengths?
1) There are no hidden fees – no fees to sign up, no origination or processing fees, etc. 2) There’s no obligation to take funds when you’re approved, and you pay simple fees only on what you take. 3) You have the security of a line of credit that you can use when you need it. 4) The application process doesn’t require filling out forms or digging up old financial statements. Customers just have to link their online business information to learn instantly how much funding they can access.

How does your solution compare to similar solutions in the market?
Kabbage is different from the traditional underwriting methods that have been used for decades. We leverage data and technology to get a full picture of a business’s health and potential. Our product is a revolving line of credit, so you pay only for what you take when you need it. There’s no need to reapply when you need a new loan; the funds are always there when you need them.

What plans do you have for future development of your solution?
Kabbage is constantly evaluating the market and our customers’ needs to provide the best products possible. We recently added a 12-month repayment term for eligible customers. We also offer a Kabbage Card, which can be used at the point of sale to withdraw the exact amount of funds needed instantly. Additionally, we updated our mobile app for iOS to allow customers to apply, get approved, withdraw funds and manage their accounts from their mobile devices.

Any other thoughts for our readers, who are mainly e-commerce merchants?
Kabbage was originally created for online retailers, and one of our largest industries is e-commerce small businesses that need to stock up on inventory, hire seasonal staff or update their web presence. If you are looking for a line of credit or are searching for working capital, visit us today to learn more.

3dcart Success Stories: Featuring Allparts Music Corporation

allparts

Allparts Music Corporation has provided manufacturers, wholesalers, musicians, retail stores and guitar repair shops around the world with guitar and bass parts since 1982. As the world’s largest distributor of guitar, bass and amplifier parts, with international distributors on six continents, Allparts uniquely understands the symbiotic relationship between quality guitar parts and quality music, a notion their success attests to.

Having experienced wholesale success since the early 80s and an online presence since the mid-90s, Allparts is all too familiar with the ins and outs of eCommerce. Over the years, their business has developed a unique structure that allows them to cater to B2B and B2C, although the bulk of their sales still stems from manufacturers and shops. But like all growing businesses, Allparts’ needs and demands evolved as their business found global success.

In 2009, Allparts’ IT director, Dean Peckenpaugh, decided it was time to upgrade the company to a new software platform, and sought the help of Volusion, with whom he’d worked with in the past. Only a short while after the transition, however, Dean began to notice that things were amiss.

“Volusion had undergone a huge migration, moving all of its content off of Rackspace and onto in-house servers,” Dean explains. “Soon after, the company started experiencing problems with uptime for its stores. That problem continues today.”

To complicate matters further, partnering with Volusion threatened Allparts’ business model, with Dean continually having to evaluate and update an enormous amount of custom code. “Every time Volusion changed something, we were concerned about how it might affect the site,” says Dean. “There were actually times when things suddenly broke. It made us feel vulnerable as a business.”

A year later, after being hit with consistently astronomical bandwidth overage fees, Allparts decided to look for another long-term eCommerce solution.

Although their search initially led to Magento, it didn’t take Dean long to realize their platform would require a dedicated team of people to run the site: “I’m the one-man show running our software platform,” he says. “I’m not a developer or a designer. We didn’t have the budget to hire on extra specialists, so Magento was clearly out.”

Further research led to 3dcart, which Dean found appealing for a number of reasons.

“Not only do we pay lower fees with 3dcart—it’s also a slimmer platform that consumes less bandwidth than Volusion to perform the same actions,” Dean explains. “We get more bandwidth with 3dcart and use less. Even if we went over our core package, which we rarely do, it wouldn’t cost us half as much as Volusion.”

In addition to 3dcart’s low monthly cost, Dean also found the platform’s ease of use, customer segmentation, and simple customization as appealing factors that swayed his decision.

After switching to 3dcart, Allparts witnessed immediate results:

  • 25 percent reduction in site response time
  • 20 percent increase in page views
  • Around 33 percent increase in per-visit page views
  • 3 percent decrease in bounce rate
  • An extra 600 visitors a day
  • 2 million monthly page views
  • 150,000 unique monthly visitors

As the cherry on top, Allparts was able to save tens of thousands of dollars by using 3dcart over Volusion.

To read more about Allparts Music Corporation’s eCommerce journey, visit 3dcart Success Stories.

Want to share your own story with the world? Fill out our form to be featured on our website and/or blog. 

Stay tuned! We’ll be sharing more success stories soon!

5 Tips for Optimizing Your Google Shopping ads

Internet-Marketing

Google Shopping ads are a powerful paid-marketing source, helping businesses of all sizes drive increased traffic and sales to their eCommerce stores.

Shopping ads might seem similar to text ads, but aside from the two both being managed in the AdWords interface and sharing a cost-per-click pricing model, they’re actually radically different. Unlike text ads, where you choose the keywords you want to target, Google Shopping ads target products and product categories. After setting a bid on your products, Google will then decide which keywords are relevant based on your data feed.

With studies showing a 130% higher conversion rate than text-based ads, more merchants are abandoning text ads in favor of Google Shopping ads, eager to have their products seen by the billions of consumers that use Google to research and buy products.

If you’re looking to be a part of this marketing revolution, check out the following tips that will help you manage and optimize your Google Shopping ads.

  1. Optimize your feed using SEO tactics

Google Shopping ads may not be keyword-based, but by optimizing your data feed, you can influence which keywords Google will find relevant. You’ll want to ensure your product titles and descriptions include targeted keywords. Similar to SEO page titles, you’ll want to make sure your product title includes descriptive details such as brand name, color, material type, model number, and/or size.

To find out which keywords will work best for your titles, you’ll need to perform a bit of keyword research. This information can be obtained from AdWords Keyword Planner, Google Webmaster Tools’ search query report, or historical Shopping ads search queries.

  1. Add negative keywords

One of the prime benefits of using ad groups in Google Shopping ads is that it enables you to set negative keywords. Start by adding known irrelevant terms for queries that have a low CTR and high impressions, and reference the “Search Terms” report found under the “Dimensions” tab for additional low-performing terms.

  1. Focus on top-selling products

Although you’re likely to have multiple ad groups, you’ll want to ensure your top-selling products are in an ad group of their own, and that your bids on these items are high for maximum exposure. You can discover what your best selling products are by referencing Google Analytics or 3dcart’s built-in reports. Similarly, if you discover products that aren’t converting, move it to another ad group with a lower bid so as not to waste your marketing budget.

  1. Bid wisely

Your content feed may affect your products’ eligibility to appear for certain queries, but it’s your bids that will determine just how much exposure they’ll garner. When you’re setting your bid, there’s a lot to think about, like price, profit, and the likelihood of a conversion.

Higher bids will increase your products’ exposure, which in turn will mean more sales for your eCommerce store. You’ll also need to take your competitors’ bid into account – which you’ll likely need to match, and how much your budget allows for spending. To maximize your ads’ performance, it’s worth researching at what times and days your ads would perform best, and increase their bids and display frequency.

  1. Send your feed to Google daily

Your Google Shopping data feed is the single most important factor that will affect the performance of your ad campaigns. As Google favors retailers that provide consistent data, providing your data feed to Google daily increases the likelihood that your ads will see placement. Skip this important step and you increase the likelihood that your ad’s information is outdated, which can lead to customer frustration when a click to your website presents conflicting details.

Conclusion

Successful Google Shopping campaigns require a uniquely tailored strategy and savvy tactics. If you’re looking to drive more traffic and sales to your store, now’s the time to start researching whether Google Shopping ads are right for your business.

If you’re not up to the challenge of managing your own Google Shopping ads, let 3dcart’s certified experts handle the work for you. Visit 3dcart.com for more information.

Womens Fashion Responsive Theme – A FREE Professionally Designed Theme from 3dcart

Here is a preview of our most recent theme “Womens Fashion” — a new, professionally designed responsive theme.

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If you would like to preview the live demo of our “Womens Fashion” theme, you can do so by clicking the link below. Check it out on your phone, tablet or computer; you’re sure to love it for the price, FREE.

3dcart’s Live Demo of the theme “Womens Fashion”

Stay Tuned! Additional New and Updated 3dcart Templates are coming soon!

3dcart Success Stories: Featuring Morgan Sports

MorganSports

Morgan Sports, an industry-leading wholesaler and supplier of combat sports and functional fitness equipment, was founded in 1988 by Aly Suleman. Based in Shellharbour, NSW, Australia, Morgan Sports has garnered universal praise, widespread media exposure, and thousands of devoted fans worldwide in its short lifespan.

Like many startup businesses, Morgan Sports’ story shares a humble beginning. After uncovering an untapped gap in Australia’s market – an absence of locally owned companies supplying high-quality boxing and fitness equipment – Aly realized an exciting business opportunity was afoot.

After extensive industry and market research, Aly put together a product catalog, and at only 19 years old, rang in his first sale from a cold call. Spurred by the initial taste of success, Morgan Sports continued its pursuit to redefine the combat fitness industry. In just a few short years, operations exploded, with the company acquiring suppliers in India, China, Pakistan, Taiwan, and China, as well as in-house manufacturing units.

After years of exciting, non-stop progress, Morgan Sports came to realize their business was missing a key ingredient necessary for global, widespread success: they didn’t have an online presence. Their search for the best eCommerce solution led them to 3dcart, a decision that would catapult the company into a new, exciting chapter in their business’s journey.

In the first year of launching their online store, Morgan Sports’ sales nearly doubled, marking the start of a thrilling future. Over the next five years with 3dcart, traffic piled in from every direction: high-quality SEO, word-of-mouth and industry-based referrals. To keep up with their customers’ demands and business’s growth, Morgan Sports looked to 3dcart’s professional services, such as myWebmaster service and Responsive Design service, to help improve their online store.

Today, Morgan Sports’ catalog includes more than 15,000 products and is featured in boxing and fitness magazines worldwide.

So what’s next for Aly?

“We have just launched a new website with 3dcart, and within the first 48 hours of going live, we’ve seen sales and user interaction increase by about 25%. What we had invested to re-designing our store was paid back to us within the first day of trading!”

To learn more about Morgan Sports’ eCommerce journey, visit 3dcart Success Stories.

Leather Hand Responsive Theme – A FREE Professionally Designed Theme from 3dcart

Here is a preview of our most recent theme “Leather Hand” — a new, professionally designed responsive theme.

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If you would like to preview the live demo of our “Leather Hand” theme, you can do so by clicking the link below. Check it out on your phone, tablet or computer; you’re sure to love it for the price, FREE.

3dcart’s Live Demo of the theme “Leather Hand”

Stay Tuned! Additional New and Updated 3dcart Templates are coming soon!

3dcart Launches New Managed Google Shopping Service

NewGoogleShoppingServiceWith 82% of consumers relying on search engines like Google to compare products and prices, it’s no surprise that Google Shopping ads continue to grow increasingly popular with each passing year. In fact, according to 2015 research, retailers spent 47% more on Google Shopping ads in 2015, and 6% less on text ads, than they did in 2014.

With growth like this, it’s evident that images are more important than ever – for consumers and businesses alike. If you’re not familiar with Google Shopping ads, they’re the large ads that appear at the top of Google search engine result pages. Unlike an AdWords ad, which is keyword-based, a Google Shopping ad displays information such as a product image, title, price, promotional message, and website address.

Google Shopping campaigns help merchants boost sales through increased online visibility, with their products occupying prime real-estate space on coveted search engine result pages. Research suggests that by using Shopping ads, businesses can experience a 200% clickthrough rate – a number that continues to climb.

To help businesses easily capitalize on this proven and widely-effective marketing strategy, 3dcart is releasing a new managed Google Shopping service.

Ideal for businesses of all sizes, the new service is launching with four price-tiers:

  • Google Shopping ads Express for $249.99/month: $150 ad spend/100 product limit
  • Google Shopping ads Starter for $449.99/month: $300 ad spend/1,000 product limit
  • Google Shopping ads Premium for $999.99/month: $$700 ad spend/5,000 product limit
  • Google Shopping ads Enterprise (custom pricing): 20% management fee of monthly ad spend/no product limit

Take a look at some of the many features all plans will include:

  • Specialized campaign creation and structuring
  • Mobile Google Shopping optimization
  • Google Analytics setup for tracking
  • Setup of AdWords account
  • Google AdWords conversion tracking setup
  • Email updates on changes made
  • Product landing page review and analysis

As an added bonus, 3dcart is offering merchants $100 AdWords credit with the subscription of any plan.

To learn more about 3dcart’s managed Google Shopping service, visit 3dcart.com.

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