Tap into the Season with Holiday Marketing Content


2016 is just around the corner, and if you’re looking to ensure 2015’s fourth quarter is a profitable one, you’re hopefully creating lots of great content for your website and blog.

Content marketing, the bane of many merchants’ existence, is one of the most effective avenues for generating traffic, increasing sales, and engaging with customers. The best content is relative and time-sensitive, and takes into consideration important events, occasions, and topics important to your audience.

As you rush to ship and fulfill December’s flood of orders, you’ll want to take measures to ensure your business continues to push out high-quality content through the days ahead. Last minute shoppers are a holiday trademark, and may serve to provide your business with a substantial amount of traffic in the year’s last weeks and days.

Help customers get into the season with some awesome holiday marketing content that’ll hopefully prove to mark 2015’s holiday season as your best quarter yet.

Retrospective lists

December is the perfect time to recap your store’s best and hottest selling items for the past year. If you’re unfamiliar with what products rank where, take a look at your reports and compile a list that highlights your best selling items. Depending on your industry and your number of categories/departments, you may want to craft multiple lists for easy gift hunting.

Here are a few examples of how you can format a retrospective article:

  • 2015’s 10 Best Selling Toys (or narrow it down to: Top Toddler Toys, Top Baby Toys, etc.)
  • The Top Fashion Trends of 2015
  • Our Best Selling Watches of the Year
  • 2015’s Most Popular Diapers
  • Highest Rated Phones of 2015

Customers are always on the search for popular, trending products to gift their family and friends. Creating a retrospective list makes it easy for customers to locate and purchase the year’s tried and true products.

Last-minute gift guides

The holiday season is a hectic time of year for merchants and shoppers alike. After the hustle and bustle of crossing off a long shopping list, millions of shoppers will find themselves short a present or two.

Help customers easily select the perfect last minute gift with a guide that offers great time-sensitive suggestions.

You may want to craft a guide such as:

  • 20 Last-Minute Gifts Everyone Will Love
  • Top Gift Ideas for the Procrastinator
  • 10 Last-Minute Gift Ideas for Children
  • The Best Last-Minute Gifts You Don’t Need to Ship
  • 7 Fool-Proof Last-Minute Gift Ideas

As the countdown toward the holidays dwindle, feel free to send out a newsletter or post on your social media accounts with a link your last-minute guide. Customers will appreciate your quick, useful tips, and their traffic may result in a last-minute spike to your end of year sales.

Holiday Celebration Tips

Millions of families around the world eagerly decorate their homes and stock their kitchens in preparation of their favorite festivities and traditions. A number of important holidays fall in December, including Christmas, Hanukkah and Kwanzaa, causing countless shoppers to hit the web for countless essentials not found on any holiday gift list.

What kind of list you craft depends on what type of products your store sells. You have a lot of room for creativity here, so don’t be afraid to get a little imaginative. A guide that offers celebration tips is a great way to get customers to see your products in a new light, and offer uses for them that customers might otherwise overlook.

Take a look at some celebration guide examples:

  • How to Transform Your Living Room into a Winter Wonderland
  • 10 Fun Ways to Prepare Your Home for the Holidays
  • The Ultimate Guide to Christmas Decorating
  • Top 20 Products to Spice Up Your New Year’s Eve
  • 21 Tips for the Best Holiday Feast

A Thoughtful Holiday Greeting

While the holidays are likely your business’s most profitable time of year, that doesn’t mean every piece of crafted content needs to include a sales pitch. On Christmas, News Years and other holidays your business plans to celebrate, a simple, sincere season’s greeting can go a long way toward building strong relationships with customers.

A sentimental blog or social media message is the perfect channel for communicating your well wishes and holiday experiences. Feel free to use a festive image or video – especially one that features your team of employees.

A holiday greeting is a great way to connect with customers and give them a glimpse of the faces behind the company. Customers are interested in buying from companies that offer more than just a great product – they want to support the businesses they like, too.

Budget-Conscious Gift Suggestions

Millions of shoppers have a limited budget during the holidays, especially those with lots of kids or family to buy for. Creating a guide that’s tailored to the budget-conscious is a great way to help customers select gifts that won’t put a strain on their wallet – and can potentially help you sell slow-moving inventory.

Some ideas for such a guide include:

  • 10 Gift Ideas under 10 Dollars
  • The Best Inexpensive but Thoughtful Gifts
  • 5 Affordable Tools Your Husband Will Love
  • 7 Awesome Gifts that are Shockingly Cheap
  • Thrifty Gift Ideas for the Budget Conscious

Start crafting some awesome holiday content, today, and start turning your browsers into shoppers. December is a rich and profitable time of year, but you’ll only be as successful as the amount of effort you dish out toward the cause.

How to Craft an Awesome About Us Page

aboutuspage (1)
When building your eCommerce store, it can be easy to get distracted by the design, products, and prices that make up the meat of your website, and neglect to add the important content that’ll help your store stand head and shoulders above your competitors. But content is key to succeeding long-term in eCommerce’s shark-filled-waters, and there’s no page more important for establishing a compelling presence of warmth and personality than your About Us page.

Your About Us page serves a number of purposes related to marketing, relationship building, and information. It’s your one page to shed some light on your company’s background, its goals, its future, and most importantly, to develop and promote trustworthiness. But often times, merchants are stumped as to how to build brand trust and loyalty with a single page – leading to one or two-lined About Us pages or dully-presented information littered with impersonalized jargon and industry slang.

And hey, let’s face it, not all of us are master storytellers! But any eCommerce expert will tell you that you don’t need to have a major in creative writing to craft an awesome about us page. There are a number of factors that affect just how engaging an About Us page really is. Let’s take a look at some of the not-so-challenging tips that can turn your ordinary About Us page into an extraordinary one.

1. Share Your Company’s Story

Today’s eCommerce shoppers aren’t in the market for just the lowest price. More than ever, customers are on the hunt for businesses with a compelling story and a personality that shines. The best way to meet this expectation is to share your company’s story – what inspired its founding, obstacles or challenges it faced in its early days and how it overcame them, its goals and standards, and of course, its future. Customers need to know that you’re in the business for the long haul and will continue to deliver the product they love through the years to come.

Remember, you don’t have to be an excellent writer – you just have to have a unique story. So be authentic, honest, and don’t be afraid to share the nitty-gritty details of your company’s story. Customers want to know it all, so don’t be stingy with the details.

2. Lift the Curtain

Shining a light on the faces that make up your company’s backbone is one of the best and easiest ways to connect with customers. Online shopping isn’t about mystique – customers are eager to know who’s behind the curtain: who answers their phone calls? Who safely packs their orders? Who’s leading the company?

Optionally share some interesting tidbits about specific staff members or simply include a group shot. Studies show a smiling face goes a long way toward building trust – so say cheese and get an awesome picture that showcases your company’s warm personality!

3. Use Photos, Videos and Links

Although your customers are eager to hear about your company’s story, they’re also interested in learning, exploring, and investigating aspects that text simply isn’t adequate at supplying. Enrich and supplement your About Us page with photos, videos, and links that support your company’s narrative.

Does your story go into detail about your store’s first brick-and-mortar location or your first prototype of a now beloved product? If so, be sure to include a picture! Just remember that your About Us page tells one cohesive story, so don’t go throwing any ‘ol picture onto the page.  Choose the best pictures, videos, quotes, testimonials, etc., that support your narrative and tone.

4. Be Mindful of Your Voice

Whether your aim is to adopt a humorous tone or a serious one, you want to make sure it’s consistent with any and all marketing channels utilized by your company, including but not limited to emails, phone and chat support, and social media posts. Remember, your About Us page is where you really get to show your company’s personality, so paint an awesome picture of your company in a captivating voice that will resonate with customers.

5. Keep it Updated!

Customers are reading your About Us page because they’re seeking information about your company. Consequently, it’s imperative that your About Us page always reflects the most up-to-date information. The last thing you want is to present standards, policies, or information that contradicts information advertised elsewhere.

Furthermore, outdated pages show a lack of activity, interest, and professionalism. To prevent any customer fears from arising, always ensure your content reflects where your business stands today.


If you haven’t yet crafted an About Us page for your store, try implementing the above tips. As an eCommerce merchant, it’s your responsibility to utilize every resource available that will help generate sales for your store. Craft a compelling About Us page, today, and experience the impact it will have on your customers and eCommerce sales – you won’t regret the rewards!

Electronics Responsive Theme – A FREE Professionally Designed Theme from 3dcart

Here is a preview of our most recent theme “Electronics” — a new, professionally designed responsive theme.


If you would like to preview the live demo of our “Electronics” theme, you can do so by clicking the link below. Check it out on your phone, tablet or computer; you’re sure to love it for the price, FREE.

3dcart’s Live Demo of the theme “Electronics”

Stay Tuned! Additional New and Updated 3dcart Templates are coming soon!

From Homestead to 3dcart: Featuring BeadBuddies, a Bead Supply Store

bead--buddies-migrationIt’s the holiday season and businesses everywhere are desperately scouring the eCommerce market for a platform to meet their needs in the months ahead.

At 3dcart, we take proactive measures to ensure optimal site performance not just during the holidays, but year-round, providing online merchants with the industry’s fastest, most secure eCommerce hosting. With a guaranteed uptime of 99.9% and 24/7 monitoring, our PCI certified web hosting facilities offer small and large businesses the necessary peace of mind to effectively manage and grow their businesses.

Today we’d like to feature a website that moved to 3dcart after 9 years with Homestead, BeadBuddies (www.bead3.com).


BeadBuddies is a family owned and operated business that has been beading for over 20 years. Located in Tampa, Florida, BeadBuddies has been selling and shipping beads online for over 10 years, delivering customers the highest quality products at the lowest, best prices possible.

As any business owner knows, success doesn’t come without its fair share of challenges. For BeadBuddies, Homestead presented obstacles such as server problems, slow loading times, down times, poor customer service, and a lack of a built-in search engine, site map, mobile and SEO friendly features.

Having switched to 3dcart, BeadBuddies is experiencing blazing fast performance. Rod from BeadBuddies reported “most importantly is 3dcart’s uptime. Our website runs smooth and fast and is always up and running for business.”

But 3dcart isn’t just about optimal, fast performance. Our feature-rich platform is praised by all, and Rod is no exception, boasting 3dcart’s plethora of features and helpful 24x7x365 support. With 3dcart, BeadBuddies is now a premier online seller and shipper of beads, happily taking advantage of 3dcart’s search capabilities, blog, newsletter, and ability to quickly add products. According to Rod, “we can add products about ten times faster than we could in the past.”

Additional 3dcart features highlighted by Rod include our huge selection of supported payment gateways. With 3dcart, Rod was able to stay with his preferred credit card processor, an option not available at other eCommerce platforms. Furthermore, since having switched to 3dcart, BeadBuddies can now easily and immediately index new product pages with Google and Bing.

So what did BeadBuddies have to say in our follow-up with them? I have really enjoyed working with 3dcart and wish I had switched over years ago!”

If you’re in need of beads for the upcoming holidays, check out BeadBuddies today. With competitive prices, fast shipping, amazing customer support, and a little help from 3dcart, BeadBuddies continues their stand as one of the bead industry’s premier leaders. Browse their catalog today and experience first-hand everything BeadBuddies has to offer.

If you’ve switched to 3dcart from another platform and would like to share your experiences, fill out this form here.

Stay tuned, we’ll be featuring another wonderful 3dcart powered website soon!

5 hacks to Increase Your Average Order Value

businessmanFor online retailers, increasing your Average Order Value (AOV) can be quite the tedious, challenging affair, especially when your sales depend on specific top-selling products. If you’re aiming to increase your average order value without increasing product prices, check out the following easy to implement tactics that will bump up your AOV while simultaneously promoting a positive shopping experience.

*Tip: If you’re looking to calculate your AOV, use the following basic formula:

Sum of Revenue Generated/Number of Orders Taken = Average Order Value

1. Specify a minimum order amount for promotions

Humans are biologically and culturally wired to ensure they get the best bang for their buck. What better way to draw traffic to your store than with a limited time promotion or discount? Whether your promotion is in celebration of a particular holiday, special event, or just a run-of-the-mill weekly special, an advertised discount is an easy, fool-proof way to garner increased traffic and promote customer excitement.

When creating your promotion, be sure to set the minimum order amount to an appropriate value. If your AOV is $25, for example, try implementing a promotion that offers 20% off of orders $50 or more. Experiment and track your results; you may find yourself fine-tuning future promotions in response to sales reports and customer feedback.

2. Set a free shipping threshold

Consumers love getting something for nothing, and with the absurd cost many online retailers charge for shipping, advertised free shipping is a sure way to keep customers from not only abandoning checkout, but also an easy way to subtly push customers toward adding more products to their cart.

When determining your free shipping threshold, be sure to specify a reasonable amount that will appeal to the masses. If your AOV is $50 and only orders of $200+ qualify for free shipping, you’re probably not going to see a bump in your AOV. Remember, you only need to give a little to gain a lot.

3. Offer bulk discounts; Buy more, save more!

A simple, easy way to encourage customers to add more to their cart is to offer bulk (or quantity) discounts. Depending on your product catalog, you may notice that customers tend to buy multiples of specific products. Take advantage of this fact and provide your customers with an incentive to buy even more! Bulk discounts are easy to set up and encourage customers to buy, buy, buy, thanks to the mentality a penny saved is a penny earned.

4. Up-sell and cross-sell items

Offering product upgrades or suggesting complimentary accessories/peripherals is an excellent way to increase your average order value. Whether you’re looking to cross-sell a wallet that will go fabulously with the season’s latest handbag, or you’re offering microfiber cloths to clean that new big screen TV, up-selling and cross-selling urges customers to spend more than they sough out to. With careful planning and implementation, your customers won’t even mind that they’re spending the extra money – after all, you’re providing a product or service they need, and thanks to you, didn’t overlook in their rush to checkout.

Up-selling and cross-selling can be implemented on the product page and/or the checkout page. See what has the best effect on your customers.

5. Offer bundled products

If you offer products that can easily be sold together, try creating a convenient product bundle or kit that provides customers with everything they need for a quick shopping experience, thus alleviating the need to track down the individual items that make up the bundle. If you’re offering the bundle at a lower price than if the same products were purchased individually, feel free to advertise this fact on your store. Customers love saving money, even if it means checking out with some additional products they didn’t initially plan on purchasing.

You don’t need to implement all of these strategies at once to increase your AOV. In fact, we highly recommend you don’t! Experiment with these ideas, one at a time, and see which solutions provide you with the best customer feedback and overall improvement to AOV. Remember, your aim is to increase revenue – so make sure whichever course of action you take not only benefits your customers, but your wallet as well.

Tips on How to Get More Sales from Your Current eCommerce Customers

onlineshoppingIn marketing, the focus of many businesses is exclusively on attracting new customers. It’s an appealing and exciting route that many merchants believe will lead to higher sales and profits. While true, customer retention is just as critical to long-term success, and is actually much cheaper than acquiring new customers. In fact, the cost of acquiring a new customer is 5 to 10 ten times more expensive than retaining an existing one! Unless you’re a new business just starting out, your existing customers will actually play a more critical role in your business’s success and revenue.

According to a study by Bain and Co., a 5% increase in customer retention can increase a business’s profitability by 75%. Furthermore, studies by Gartner Group show that 80% of a business’s future revenue will come from just 20% of their existing customers.

Your current customers are the bedrock of your business’s success. They’ve developed a personal relationship with your brand through their experiences, and when targeted correctly, will continue to provide your business with revenue through the years to come. With this in mind, it’s important to remember that customers should be regarded in terms of their representative lifetime value, not transactional value. Studies show that over the years, customer profitability rates will only increase over the life of a retained customer.

But in order to get your customers to return to your store, you need to re-engage them frequently, something many businesses fail to do. Let’s take a look at some of the creative ways you can get your customers to purchase from your store more often.

Adopt a Customer Rewards Program

A rewards points program is a great way to reward your customers for their continued loyalty. By offering points for every dollar spent at your store, you’re providing customers with an incentive to return and redeem their accrued points, a tactic that will increase conversions and customer satisfaction at the same time.

Setting up a rewards points program is easy and takes only a few minutes. Click here for a step-by-step tutorial.

Engage on Social Media

Nearly one-third of the world’s population is an active subscriber to one social media platform or another. Use this massive channel to your business’ advantage by interacting with your loyal customers on Facebook, Twitter, and the like to build lasting personal relationships.

Remember, those who “follow” and “like” your brand have done so for a reason – they’re a fan! Don’t be afraid to reach out on a regular basis with frequent engaging posts that highlight new, trendy products, limited-time sales and other pertinent news.

Keep in Touch with Monthly Newsletters

Email marketing is one of the most powerful and influential marketing channels at your disposal.  76% of marketers consider email marketing essential to their business’s success. With an effective email marketing campaign, you can re-engage customers on a personal level, increasing conversions on a massive scale. Remember to personalize your content as much as possible. With a more targeted email comes a higher ROI and a happier, more-likely-to-return customer base.

Remind Customers to Order Again

If you’re in the business of selling consumables or perishables, follow-up emails are a great way to promote repeat traffic. Of course, you shouldn’t send these emails out whenever. If you’re a seller of pet food and treats or skin care products, for example, you’ll want to send out emails around the time that a customer’s supply will be running low.

3dcart makes sending out these types of emails really easy. Check out our guide on Newsletter SmartLists here.

Give Customers a Say in What You Sell

Everyone loves to have their opinions heard. Give customers a say in your business’s future with a poll or survey that lets them voice the products they’d like you to carry. Not only does this method encourage a high level of customer engagement, but it also provides an incentive for customers to return. By offering the products personally requested by your customers, you’re promoting a level of loyalty that leads to a long-term, mutually beneficial relationship – and of course, a return visit to buy the products they want!

Customer Account

Make it easy for your customers to checkout by allowing them to create accounts. With a customer account, shoppers can quickly re-order their favorite products and conveniently store their account information. With everyone in a rush these days and the eCommerce waters flooded with competitive sharks, providing an easy, seamless checkout experience is an absolute must. And of course, if you’re looking to implement a customer rewards program, accounts are necessary for tracking points as well.

Reward Coupons & Return Incentives

Follow up with customers who have just made a purchase with a coupon that’ll bring them right back to your store. As a consumer, you’ve probably received these countless times before: “Thank you for your purchase – here’s a coupon for 25% off your next order!” So why is this marketing tactic so popular? Because they work! Everyone loves a good discount; you don’t need to wait for weeks to pass by to bring them back.

A similar tactic can also go a long way to appealing to dormant customers. Offering an appealing flat rate or percentage discount is an effective means of getting customers back to your store that haven’t made a purchase in some time.

Are you doing everything you can to re-engage your customers? Remember, your current customers are your easiest and most predictable source of revenue. Take steps to ensure they’re coming back to your store on a regular basis.

Can Online Product Returns Help You Get More Sales?

Can Product Returns Help You Get More Sales- Header Image

Online retailers have a lot on their plate. From cart abandonment to SEO, the conversion funnel is a ticking clock that never stops. At the core of any successful online store is customer service. A lot of retailers are so focused on the sale that they often fail to consider what happens afterwards.

What happens during the after-buying experience, when the customer needs to make a return?

Retailers go to great lengths to ensure that it’s as simple and straightforward as possible for a customer to checkout and order the products that they want to buy. But if the customer has an issue with the product after the fact, often they are faced with a discouraging process that ultimately makes the return more complicated than the original purchase.

For years, online retailers have been mistakenly led to believe that product returns were both a hassle and a pain point for their bottom line. But newer, emerging studies are finding that there are ways to actually profit from product returns while simultaneously improving profits, customer service and loyalty.

Easy Returns Increase Profits

A recent UPS report – “Pulse of the Online Shopper” – determined that 81% of shoppers are more likely to buy online when easy returns are offered. What’s more, 65% of them take the time to read your return policy before they make a purchase.

When you think about it, this makes a lot of sense. If you could buy the same thing at a brick and mortar store for the same price, and it’s easier to just drop it off if the product doesn’t suit you, then you would want to know that this same shopping convenience is being extended to online. Otherwise, online shopping just isn’t as convenient for you.

To answer the looming question, in conclusion: Yes, offering hassle-free product returns can make you money. But how much?

A CNBC report found that profits from free returns can soar by as much as 357%. A 49-month survey that followed two prominent online retailers concluded that: “After a free-return shipping policy was instituted at one of the retailers, average spending per customer increased by $620 over two years. At the other, it went up $2,500.”

The solution: Make returns easy for your customers and they become more loyal and spend-happy. Furthermore, they’ll tell other prospective customers about your store, its offerings and its friendly returns policy.

The Science Behind Profiting From Returns

There is a science behind profiting from returns, albeit a rather new one for ecommerce. A Science Daily report found that retailers can indeed profit from offering hassle-free returns. In a recent study that followed 26,000 customers over a six-month period, it was found that cost-free returns positively influenced consumer buying patterns.

For the study, the customers were divided into control groups. By effectively managing the cost of returns and how customers that made returns were retargeted to, it was found that the group that offered free returns generated $1.8 million as compared to the group that didn’t, which generated just $1.22 million – a sizable 25% difference in sales over 180 days.

The study’s authors, J. Andrew Petersen (University of North Carolina) and V. Kumar (Georgia State University), concluded that: “Retailers who do not consider product returns in their measure of customer value (even simply as a cost that needs to be managed) are missing out on profits they could be obtaining by understanding and allocating resources to product-returning customers. Paying attention to these customers pays off.”

Large Retailers Lead the Way

The big name retailers lead the way with their offering of hassle-free returns to consumers. Names you already know of – like Amazon, Zappos, Zalando, Target, Nordstrom’s and plenty of others – offer an ironclad return policy. And they are all enjoying increased profits from it, too.

Take for example Zalando and Zappos, two of the largest online clothing and footwear retailers. Each has an aggregate product return rate measuring at about 50%. And each offers hassle-free, no-questions-asked returns with prepaid shipping. But neither is going to change a thing. One reason is that customers who make the most returns often also make the most purchases.

Even with sizing apps that are available, many customers buying apparel want to know that they are getting the right fit the first time around. This can often result in the customer buying several items of the same style at the same time, but in different sizes, and then later returning the ones that don’t fit.

This convenience is also something that the customer craves when shopping online. It certainly results in more returns that a retailer has to absorb. But it also means that the customer remains an avid, loyal brand ambassador who frequently orders from the store, too.

“A world without returns would be nice, but it’s unrealistic. For us, the question is: can the business be profitable with returns? And we are certain that we can. And to end the discussion, I will tell you: the overall return rate for Zalando is 50%,” said Rubin Ritter, managing director of Zalando.

Infographic: Can Product Returns Make You Money?

To better drive home this thesis, we leave you with this illustrated infographic. It can help you better understand how easy product returns can improve profits, and what changes you can make now to help improve your returns policy and conversion funnel.


About ReadyReturns

ReadyReturns is a plug-and-play, automated returns solution for your online store.

ReadyReturns lets you automate your 3dcart returns policy with customizable rules to determine when an order can be returned, who pays the return shipping and where it is to be sent. Consumers process their own return through a friendly workflow, made popular by the largest online marketplaces, to create a return packing list and shipping label in minutes.

ReadyReturns is now available in the 3dcart app store with a 30-day free trial, with the option to continue service for as little as $25 a month.

Get started today by visiting: http://apps.3dcart.com/ReadyReturns.

Shipping with UPS? Find out if you qualify for special subsidized pricing.

November’s Featured Partner: 71lbs

7lbsblogpost3dcart is currently partnered with over 200 eCommerce companies. We’re constantly on the lookout for vibrant, innovative partners that can bring state-of-the-art solutions and services to our customers.

For the month of November, our Featured Partner is 71lbs.  Our team interviewed Shelby Hamilton, 71lbs Marketing Manager, to help 3dcart merchants get insight into their company and solution.

Please provide some general background and history on your company:

When we founded 71lbs five years ago, our goal was to democratize shipping for small business owners. Today, our goal has changed only in the customers we serve. 71lbs is proud to help thousands of businesses of all sizes, across many industries, to save money on shipping and keep the carriers honest.

71lbs’ CEO and Founder, Jose Li, is a 20-year veteran of the shipping, e-Commerce, and logistics industry. He ran FedEx’s billion-dollar Retail and e-Commerce practice, helping customers achieve operational efficiencies. He has worked with Fortune 500 firms and helped thousands of small and medium size companies optimize their shipping/logistics.

What’s the main service your company offers?

71lbs has automated the process for filing refund claims on late FedEx and UPS deliveries. 71lbs’ proprietary system will monitor a customer’s shipping account(s), identify late deliveries and automatically file claims on their behalf.  100% of the refunds get credited back to the customer’s shipping accounts.  No sign-up fee, monthly dues or contract. Our customers say it’s like having a free insurance policy without ever paying a premium.

Describe the integration and how long you’ve been a partner with 3dcart.

No integration required. Just provide your shipping account credentials when you sign up and that’s it.

71lbs has been a 3dcart customer since 2013, and together we have found 3dcart Merchants tens of thousands of dollars in refunds.

What are the benefits for 3dcart Merchants that use your solution?

With 71lbs, 3dcart Merchants get a set-and-forget method for collecting all of the refunds owed to them by FedEx and UPS.  After signing up (which takes about 2 minutes tops), 71lbs starts auditing for due refunds and the Merchant can go back to focusing on their business. The refunds appear in their online shipping accounts and it becomes one less thing for them to think about.

What are your solutions’ biggest strengths?

Ease of use! Because 71lbs’ service is designed to be set-and-forget, shipping refunds become one less thing for a Merchant to worry about.  Also, every 71lbs customer gets access to a personal dashboard that provides analytics and insights into their business’ shipping habits.

How’s your solution price structure?

There is no cost to sign up for 71lbs, no monthly service fee and no contract. Each month, the customer will receive an invoice for half of the refunds successfully recovered by 71lbs. No refunds? No invoice.

How does your solution compare to similar solutions in the market?

71lbs has been a 3dcart customer since 2013, and together we have found 3dcart Merchants tens of thousands of dollars in refunds.

What plans do you have for future development of your solution?

We continue to develop our software and company around our customers. By really getting to know our customers and what tools/features would help their businesses, we are able to implement new products and services all the time. As for our next developments, you’ll have to sign up to find out!

Any other thoughts for our readers, who are mainly ecommerce merchants?

Running a successful ecommerce business isn’t easy. 71lbs was designed for the busy business owner who can’t stop to think about shipping refunds. Your shipping refunds belong to you and 71lbs wants to make sure you don’t leave them behind.

Click to learn more about 71lbsJoin us for an upcoming 71lbs Webinar on Tuesday, November 24th @ for 2 PM! To register, click here.


Simplify Product Returns with TrueShip’s ReadyReturns

readyreturnsToday’s online shoppers demand a simple and transparent product returns process. Unclear or inconvenient return policies are an increasingly prevalent cause for cart abandonment, with merchants unaware or ill-equipped to deliver customers a hassle-free, easy returns experience.

To help improve customer satisfaction, confidence and reduce cart abandonment, 3dcart is proud to offer ReadyReturns 5, TrueShip’s fifth generation of their industry-leading returns management solution for eCommerce. With over 30% of online goods returned, and 65% of returns to due to merchant error, having a simplified and effective returns system is more important than ever, and plays a large role in securing a business’s potential for long-term success.

ReadyReturns provides merchants with the necessary tools to simplify and automate their returns policy. Merchants and shoppers will benefit from:

  • An automated returns policy.
  • Sophisticated rules that designate which products are returnable and who pays the return fee.
  • The ability to manage multiple return warehouse destinations and gather critically sensitive data, such as item-based intelligence as to why a product is being returned.
  • Easily build and promote trust among shoppers, who are increasingly wary of suspicious or lacking return policies.
  • Unlimited storage, courtesy of TrueShip’s ReadyCloud, for instant access to all orders, back-ups and data recovery.

According to recent research, 80% of shoppers want a simpler solution for product returns, with customer satisfaction highest among retailers that meet customer expectations. Start improving customer relations and increasing conversions with a simple, automated system that ensures every customer is delivered the best shopping experience possible.

If you’d like a peek at just how easy it is to use ReadyReturns, then you won’t want to miss out on our live webinar with TrueShip on December 3rd, 2015, from 10:00 AM – 11:00 AM PST. If you’d like to secure your slot for this event, you can register at: https://attendee.gotowebinar.com/register/4108366249598053633

ReadyReturns is available for as little as $25/month and is available for a free trial at our app store here: http://apps.3dcart.com/ReadyReturns


2015 Thanksgiving Store Showcase


Welcome to 3dcart’s Thanksgiving Showcase! With Turkey Day just around the corner, we wanted to highlight some of the 3dcart powered stores that offer delicious, scrumptious goodies, from cookies and pies to meats and cheeses. Check out the following stores and treat your family and friends to some treats they’re sure to enjoy.

Makeda’s Homemade Butter Cookies


Tait Farm Foods


The Inspired Cookie


Tennessee Cheesecake


Karen’s Cookies


American Quality Foods


Bernie’s Fine Meats


Olde Colony Bakery



Beef Connections



Planet Bakery’s Baklava.com


Sweeties Southern & Vegan Catering


Diane Krön Chocolatier