3dcart Launches Social Media Services for Ecommerce Merchants

facebook money 3dcart Launches Social Media Services for Ecommerce MerchantsSocial media plays a critical role in the success of any business. Whether operation is conducted from a brick-and-mortar location, online or a combination of both, the ability to connect with one’s customer base on a daily, personal level is an essential component in maintaining sales and brand recognition. For more than a decade, Facebook has been the web’s leading social media network, boasting more than one billion active users.

In an effort to maximize the growth of 3dcart Online Stores through the use of Social Media, the 3dcart team has released three new Social Media packages aimed at targeting Facebook’s dominating, ever-growing user base.

The 3dcart’s Social Media Marketing packages offer an array of fully managed services tailored for ecommerce websites. Operated by dedicated social media experts, each package is uniquely tailored to provide guidance and strategies suited to a retailer’s specific needs. Package features include a campaign kickoff call, social research, optimization of social media profiles, online store social integration and regular social media engagement. Additionally, their experts will provide monthly analytics reports, engaging social media posts, and industry proven social media strategies.

Maintaining an active presence on Facebook is more than ever a critical factor in an online business’ success. New and long standing businesses alike are urged to maintain and broaden their business’ Facebook reach for fear of falling behind industry trends. 3dcart’s new Social Media packages alleviate the stress and tediousness of this process and offer a comprehensive, easy solution that simplifies the Facebook marketing process.

To Learn More about the new Social Media Marketing Services,
call 1-800-828-6650 or learn more by visiting the links below.
Social Media Lite
Social Media Standard
Social Media Ultimate

How Product Reviews Can Lead To More Sales For Your Online Store

In the world of eCommerce, gaining customer trust is vital. When first coming across your store, customers immediately gauge the trustworthiness of your site & your brand to decide whether they feel comfortable purchasing from you.

One the best ways to gain customer confidence is prominently displaying user-generated content like product reviews, testimonials, or even social media posts from your customers.  Just how effective is customer content at increasing your conversion rates?

According to a study by the Bazaarvoice network, one product review can result in a 10% increase in sales and 200 reviews can results in as much as a 44% increase in sales.

Screen Shot 2015 08 12 at 7.34.44 AM How Product Reviews Can Lead To More Sales For Your Online Store

After analyzing 57 million reviews and more than 35 billion product page views, the Bazaarvoice network found that not only did product reviews increase the number of conversions, but also increased overall traffic, SEO rankings and encouraged other reviews.

Bazaarvoice CIV8 IG FINAL 1 How Product Reviews Can Lead To More Sales For Your Online Store

Infographic & study by the Bazaarvoice network.

Top 5 Reasons to have a Responsive Website

webobble1 Top 5 Reasons to have a Responsive Website

Times are changing and online businesses are finding new ways to standout in crowded and competitive markets. One design element that is experiencing a transition from trend to industry standard is the ability to view websites on any mobile device. If you are still convinced that having your site show up well on a desktop is enough, you might want to take a moment and consider these 5 reasons a responsive website is in your best interest:

  1. Increases Customer Base

Over 50% of shoppers browse on mobile devices. Whether they are sitting on the couch watching TV and scrolling through their phone or trying to kill time while they wait in line, the majority of online shoppers use mobile devices to browse products and make purchases. That means that without a responsive design, you could essentially be cutting your customer base in half.

Customers aren’t going to waste their time trying to navigate a website that looks distorted on their mobile device. The more difficult it is to click on links, zoom in on product images and enter their payment information, the less likely they will be to give your their business. Simply updating your website and making sure that it can be easily viewed on any size device has the potential to double the number of visitors and amount of profits your business brings in.

  1. Complies with Major Search Engine Updates

Search engine results and rankings have the power to make or break any online business. The top ten search results that make the first cut inevitably receive the vast majority of traffic. In fact, on average, the number one ranked site for any given search term on Google gets 34% of the total traffic. Compare that to the eleventh spot when click through rates can drop into the 1% range.

While webmasters only have a general idea of the different factors that go into search engine algorithms and how heavily each variable is weighted, what we do know for sure is that both Google and Bing will be rewarding sites that provide mobile friendly designs. In fact, Google has already launched an update that analyzes every page on your site and boosts rankings for those with responsive designs.

Bing is taking a more measured approach to rolling out their update, but they have made it very clear that they will also be looking at responsive design as an increasingly important factor in their rankings. With the top two search engines leading the way, others are sure to follow suit and non-compliance is sure to affect not only your rankings, but your overall sales and profits.

  1. Only Have to Maintain One Website

The alternative to simply creating a responsive website is to design a mobile friendly version of your original site. Essentially, this means having a duplicate of your original site that can be easily viewed on any size screen.  While this is one solution to addressing the popularity of mobile devices and their influence on online shopping, ultimately, this means having to maintain two websites for one business.

For most businesses, one website provides more than enough work, which is why incorporating a responsive design makes perfect sense. All the same information is sent to a variety of devices and CSS will take care of customizing the appearance on each device. Automating this process means that you only have to track and maintain one fully responsive site.

  1. Helps Avoid Publishing Duplicate Content

Creating a separate mobile friendly version of your site also means that you run the risk of publishing duplicate content and URLs. Despite the fact that you aren’t intentionally spamming the internet with duplicate information, search engine bots may have a hard time differentiating between the original site and the mobile version. Canonical tags are typically added to the mobile site to serve as signals to bots, but they can be missed and result in your site being penalized for duplicate content.

You can easily avoid any penalties and the additional problem of winding up with two of your URLs competing for the same ranking by using a responsive design. This way, you won’t have to worry about compromising any of the link equity that you have worked to build up for your site.

  1. Requires Less Long-Term Maintenance

In general, responsive designs tend to be forward thinking. The universal code that powers responsive designs will continue to work on newer mobile devices as they are released onto the market. You don’t have to worry about reconfiguring your site every time a new piece of technology comes out.

The same can’t be said of mobile friendly sites, which will continue to need adjustments down the road. Again, a responsive design means less work for you and more time to focus on the other demanding tasks associated with running your business.

If that wasn’t enough to convince you that you should update your site so that it is fully responsive, then you might want to take notice of the fact that Google recommends a responsive design over creating a mobile friendly website. Not catering your website towards mobile devices can sabotage your business. The easiest and most practical approach to cornering the mobile segment of your market is to opt for a responsive design solution.


5 Mistakes to Avoid in an eCommerce Integration Project

ERP Integration 1024x680 5 Mistakes to Avoid in an eCommerce Integration Project

Integrating your eCommerce store and accounting or ERP system can provide numerous benefits for your business. With integration, order information can move seamlessly from your eCommerce storefront to your accounting/ERP system, allowing you to eliminate time-consuming and costly data entry processes. Furthermore, automating the exchange of shipment tracking, inventory, and product information in the opposite direction can do wonders for improving your customer experience.  Though the process sounds fairly simple, integration can become a rather complex project when you don’t plan ahead for what it actually entails.

Be prepared – avoid these five mistakes when selecting and implementing an eCommerce integration solution:

  1. Not Understanding Your Business

Outlining your objectives and understanding how your internal business processes work are important aspects in the process of integration.  Without defining the end goal and gaining knowledge of different practices of your business, it is difficult to plan and implement integration in a timely manner.  As well, budget for the project can go over the anticipated amount without clearly defining the requirements of the integration. Furthermore, measuring the return on investment (ROI) becomes fairly difficult if you’re unaware of the results you wish to achieve.

  1. Lack of Resource Planning

If integrations can be completed internally, allocate resources strategically or hire more people to save time and create a smooth workflow. Determine if your business has a technical resource available that understands the ins and outs of both your storefront and your accounting system. If you don’t have an educated resource in-house, work with an integration provider that can provide you with the skills and knowledge to successfully complete the solution.

  1. Underestimation of Volume

Many businesses implement integration between their eCommerce and accounting systems without forecasting future growth. Your integration solution should be able to exchange large volumes of data and allow for business growth without limitations. Check that your solution has been performance, load, and stress tested to ensure that it can handle volume increases without failures or latency.

  1. Mismatched Item Numbers

Item or product numbers in most storefronts are not going to match what’s set up in the accounting system since the eCommerce platforms usually assign a unique product identifier. And creating separate item SKU numbers in your accounting system for the same product is a nightmare for managing inventory. Your best bet is to include your accounting SKU number in one of the extra fields in the eCommerce storefront so it can be used for matching during integration. If there isn’t a field available in your storefront, make sure your integration solution has cross-reference tables to manage this for you.

  1. Lack of Testing

Businesses usually overlook the need for testing their integration before going live as they see it as an unnecessary expense. However, testing can reveal any gaps in your integration solution that could cause problems in the long run and confirm if business requirements have been met. Often, one error or change in the system can cause havoc to the other components. This results in added costs that could have been avoided with systematic testing.

Implementing an eCommerce integration is no easy task. However, by avoiding some of these common mistakes you can be a few steps closer to achieving integration success.

Matt Train is a marketing manager at eBridge Connections, a leading integration solution provider for eCommerce businesses worldwide. eBridge Connections helps 3dcart merchants integrate vital storefront data with their back-office accounting and ERP systems.

July’s Featured Partner: Efulfillment Service

efulfillment service Julys Featured Partner: Efulfillment Service

3dcart currently partners with over 200 ecommerce companies, and constantly adding new ones. These partnerships allow online merchants to expand the 3dcart functionality to specific business needs.

Each month 3dcart highlights a Featured Partner. For the month of July, the Featured Partner is Efulfillment Service.  Our team interviewed Steve Bulger, Efulfillment’s Sales & Marketing Manager to help 3dcart merchants get an insight of their company and solution.

Please share some background and history on efulfillment Service:

eFulfillment Service (EFS) is the leading provider of order fulfillment services to small and mid-sized ecommerce sellers.

EFS was founded in 2001 by John Lindberg. Today, we remain a family-owned business with John as our CEO, and his son Jordan as the Executive VP running the day-to-day operations.

eFulfillment Service was built on a few core values, which include reliability, transparency and integrity. These values are instilled throughout our organization, and because of this, EFS maintains an A+ rating with the Better Business Bureau and is one of the most trusted and respected names in the ecommerce order fulfillment industry.

What’s the main service Efulfillment Service offers?

We provide warehousing, order processing and shipping services to online sellers. We work with over 600 merchants around the globe and have experience with virtually every product type, from cosmetics, to supplements, to media, electronics, apparel, toys and more.

In addition to our warehousing order fulfillment services, we also offer a number of ancillary services, including:

  • 360 product photography
  • Still product photography
  • Kitting and assembly
  • Returns processing
  • Custom technology projects

Describe the integration and how long Efulfillment Service has been a partner with 3dcart.

3dcart is actually our oldest integration, and we have been a partner with 3dcart for nearly a decade.

Our clients love 3dcart not only because of all the features it offers, but they also love the fact that we can automate the order fulfillment process.

We have made it very simple to connect our software with 3dcart, so as orders come through the merchant’s store, we’re able to pull those orders automatically, pick, pack and ship them out, and then send tracking and inventory data back to 3dcart automatically.

What are the benefits for 3dcart Merchants that use Efulfillment Service?

The main benefit to 3dcart merchants is that we simplify the order fulfillment process, while providing an affordable, dependable solution.

Generally merchants are outsourcing order fulfillment to save themselves time. This means they don’t want to be spending time placing orders and trying to figure out the status of orders or getting tracking number to their customers. We automate all of this for them.

In addition, some merchants have difficulty giving up the order fulfillment reigns. And rightfully so….successful order fulfillment is critical, and a big part of retaining customers. This is where our 15 years of experience comes into play. Merchants take comfort knowing that we have the experience and technology to consistently get their orders to the right customers at the right time.

What are your solutions’ biggest strengths?

Our biggest strengths are our experience, technology, flexibility, level of service, and our commitment to being open, fair and honest with our clients.

How’s your solution price structure?

Our pricing is somewhat dependent on the shipping volume of the merchant. In general, though, our pricing is simplified and we differ from a lot of fulfillment companies in that we do not have any setup costs, no minimum order volume requirements, no big monthly retainers, and no tricky fees.

This allows the merchant to maintain more of a consistent cost per order, even as order volume fluctuates throughout the year. With many fulfillment companies charging minimums or having high fixed costs, it can result in the merchant’s per order cost dramatically going up and down throughout the year.

How does Efulfillment Service compare to similar solutions in the market?

eFulfillment Service has been shipping ecommerce orders longer than most companies out there. So our experience is a big reason why so many merchants choose us.

Our technology also makes things very easy for the merchant while keeping them in the loop. In addition, we have simple, straightforward pricing, responsive service, as well as a high level of flexibility in order to accommodate a variety of merchants and their particular needs.

Lastly, here at EFS, we own and operate our warehouse, whereas many fulfillment companies actually contract out the warehousing and order fulfillment. By operating our facility and having our customer support team at the same location, it leads to faster and more consistent response times for our clients.

What plans do you have for future development Efulfillment Service?

We are constantly making improvements to make things better, faster and easier for our clients. This not only includes our technology, which involves adding new features and integrations, but also on the operations side.  Experience is invaluable with order fulfillment, and we’re constantly applying what we’ve learned over the past 15 years.

Any other thoughts for our readers, who are mainly ecommerce merchants?

This is probably fairly straightforward, but my one piece of advice is that, when evaluating fulfillment providers, do your homework.

Order fulfillment is a big deal. You do it right, you may have a customer for life. You mess it up, you may have lost a customer for life. So while price should of course be a consideration when outsourcing your order fulfillment, the handling and shipping of your customers’ orders really shouldn’t be viewed as a commodity, and experience, reputation and track record should be equally important.

To learn more about Efulfillment Service and how their services can help you grow your business, please visit Efulfillment’s 3dcart App Store profile.

American Made Online Stores

made in usa American Made Online Stores







For the month of July, 3dCart is honoring American Made Online Store using 3dCart .

glacierconfection American Made Online Stores

“High End Artisanal Chocolatier with natural ingredients, vegan and gluten free lines. All products manufactured in the USA. Headquarters and manufacturing based in Tulsa, Oklahoma.”

vewdo 1024x417 American Made Online Stores
“We are the originators of the modern day balance board. In business since 1990. Everything we sell is not only US made, but the parts are locally sourced near our factory. Our 3dcart site is also looking pretty sweet.”

macramemagic 1024x559 American Made Online Stores
“We started our handmade macrame plant hanger business over 4 years ago Our store boasts itself as the only TRUE source for fully customizable plant hangers where customers can choose the design and color they are looking for to accessorize any living or working space with live plants. We do all we can to help our customers select the hanger they imagine and create custom hangers per request as well. The most amazing thing about macrame is anyone can do it. It is simply an expansion to one thing most people do every day, tie their shoes. We truly love communicating with our customers and helping them bring what they envision into reality. Since coming to 3dcart our sales have increased 100%+. The ease with which 3dcart makes site design possible for anyone with little or no design experience is incredible and we have and will continue to suggest 3dcart to anyone who might be ready to give online eCommerce a try.”

hookandcord 1024x459 American Made Online Stores
“We are a 2.5 yr old American Made bungee cord and accessories. It all started because we had an idea to design an adjustable hook for bungee cords. We patented it and did some research found 3dcart. We now have all types of hooks and bungee cords. We build thousands of standard and custom bungee cords per month. We are rapidly growing every day and we’ve been with 3dcart since day one. I have to say that 3Dcart has been there to help us grow our new business with all their cool and helpful features that are easy to use. The support team have always been there to help us when we needed it. Very happy with 3Dcart. Remember support American Made products. Thank you Dean hookandcord.com”
gainerscreekcrafts 1024x514 American Made Online Stores
“Gainers Creek has been business 16 years and on the internet since 2004. We are family run by a Daughter, Mom and Dad. Heidi is the owner and operator. Heidi hand paints and makes the majority of the items for sale on the web site. It’s her full time job as well as being a work-at-home Mom of 2 teenagers. Lynn and Tom are her parents. They enjoy retirement by making crafts in their spare time. Lynn makes our hand sewn items and Tom is our wood craftsman. We love to use re-purposed materials as much as we can to make our goods interesting and unique. Created in Northeast Wisconsin out of our studios. Most items are made at the time of order and some can be customized completely. New items are added every Friday to the web site to keep things fresh and exciting! Gainers Creek is a labor of love and we hope you enjoy our products as much as we enjoy making them!”

titanreadyusa 1024x453 American Made Online Stores
“We are a truly innovative, self funded, made by Americans for Americans! By not taking on a money man there is no one to push us overseas. Now three for three with our new, stand alone, products in a fast growing niche market we are beating the odds and scaling! Besides what’s more American than prepping?!?”

organizemore American Made Online Stores
“OrganizeMore started in 2007 as a way to supplement the family income. Our products are handcrafted in our shop in northern Tennessee. We provide storage organizers for the craft and scrapbooking community. We initially sold on Ebay but quickly moved to our own website and Etsy. Once we found 3dcart, we were able to have all of the tools available to grow our company. in the fall of 2013, we made the plunge and started operating OrganizeMore as a full-time business. Now, we still operate the same way, building our organizers by hand, one at a time. But, we just build a lot more of them!”

baselabtools American Made Online Stores
“Base Lab Tools manufactures optical lab equipment used by leading science & technology businesses and research institutes like NASA, many US Universities and National Labs. The main focus of Base Lab Tools is the optical breadboard which is an extremely useful platforms that functions as the foundation scientists use to build optical experiments. All Base Lab Tools optical breadboards are handcrafted for customers in our Pennsylvania manufacturing facility. We are not only proud to make our flagship products in the USA, but it gives us a tremendous advantage over our competitors who outsourced their production overseas long ago. All of our optical tables, optical breadboards and opto-mechanics are made in the USA. Our ability to build custom solid aluminum optical breadboards in a quarter of the time and at a third of the price typically offered by our competitors for similar custom products is in large part because we manufacture in the USA. In the scientific community, there is a great need for parts that are customized for the particular experiment or application and we have been able to achieve this in an affordable and timely manner for our customers.”

labelpinplanet American Made Online Stores
“We’re a family business. We’ve been making fine Pewter gift items for 35 years now. We used to manufacture our designs and sell them wholesale to stores. Price completion was doing a number on us. By becoming an internet based retailer, we have been able to concentrate on a smaller selection of our best quality products, and also to compete on price by cutting out the “middle man”. With 3d cart, we now ship our designs to businesses, organizations, schools, and quality-conscious individuals in countries around the world. We’ve even shipped our pins to China!”

beatrixbell 1024x549 American Made Online Stores
“Beatrixbell Jewelry is a little jewelry studio located on the banks of the Mississippi River in New Orleans, Louisiana. Our pieces are made right here in America – created with skillful craftsmanship and meticulous attention to detail. Not only is our jewelry handcrafted in the USA, but all of our raw materials and findings are sourced from businesses based in the USA. You can find our lovely jewelry online or in many locally owned boutiques and gift shops nationwide.”

tamarasprofessionalbodysugaring American Made Online Stores
“We manufacture professional body sugaring paste made in the Pacific Northwest! Professional body sugaring paste is used in professional hair removal services and we sell to licensed professionals and spas.”

buttonnyc 1024x733 American Made Online Stores
“We design and manufacture baby gift accessories. These items include – blanket, bibs, burp cloths, headbands, changing pad covers, diaper and wipe holders and more. All of our items are sewn here in the USA!”


Makroffice Responsive Theme – New Updated Themes from 3dCart

Here is the preview of our most recent theme “Makroffice”, a new FREE professionally designed responsive theme.

front sample picture Makroffice Responsive Theme – New Updated Themes from 3dCart

If you would like to preview the live demo of this “Makroffice” theme, you can do so by clicking the link below. Check it out on your phone, tablet or computer, you are sure to love it for the price, FREE.

3dCart’s Live Demo of the theme “Makroffice”

As we release these themes, we will continue to post them here for 3dcart merchants to preview these.

Stay Tuned! More New and Updated 3dcart Templates are coming.

How To Entice Last Minute Father’s Day Shoppers

This Sunday families around the country will be celebrating Father’s Day. In fact, over 68% of Americans will be celebrating and  $13,300,000,000 will be spent on dads alone in the U.S. To encourage last-minute shoppers to buy from you instead of your competitors, here are few quick ideas:

1) Offer last minute deals or coupon codes!
Reminding your customers about some dad-perfect offerings you have with a coupon code for a discount of free shipping is a great way to entice customers to spend with you.

2) Remind customers about gift-cards.
Dads can be notoriously hard to shop for! 22% of Father’s Day shoppers are looking to buy their dad a gift card. Remind potential customers that they can purchase gift cards from your store so that their favorite dad can pick out the perfect gift themselves. This is especially great for last-minute shoppers.

3) Make gift cards a great deal.
Why not combine the above ideas and run a discount promotion on gift cards? Offer $25 gift card for only $20 and you can capture some of  the last-minute shoppers but also still price-conscious shoppers.

Want to know more interesting eCommerce Father’s Day facts? Check out the infographic below from our friends at Nextopia.

INFO 1 How To Entice Last Minute Fathers Day Shoppers

Metropole Responsive Theme – New Updated Themes from 3dCart

Here is the preview of our most recent theme “Metropole”, a new FREE professionally designed responsive theme.

front sample picture Metropole Responsive Theme – New Updated Themes from 3dCart

If you would like to preview the live demo of this “Metropole” theme, you can do so by clicking the link below. Check it out on your phone, tablet or computer, you are sure to love it for the price, FREE.

3dCart’s Live Demo of the theme “Metropole”

As we release these themes, we will continue to post them here for 3dcart merchants to preview these.

Stay Tuned! More New and Updated 3dcart Templates are coming.

The Science Of Using Instagram Like A Big Brand

With 100% organic reach and 300 million monthly users, Instagram offers brands, big and small, an opportunity to engage, inspire and delight fans. And while Instagram has recently opened itself up to more paid opportunities from advertisers and will be moving towards an eCommerce avenue with it’s recently announced ‘Shop Now’ button, Instagram still offers brands a unfiltered opportunity to reach fans for free.

Kissmetrics created this infographic below that highlights how big brands like Nike, Starbucks & Zara use Instagram to drive engagement and purchases.

Some of the most interesting tidbits of information:

  • The most engaging filters are Lo-Fi & or course #nofilter at all.
  • Captions that include questions get the largest engagement, but for eCommerce captions have longer descriptions work best.
  • Photos get more engagement than videos.
  • Wednesday posts see the most engagement.

The Science of Brands on Instagram 376x1024 The Science Of Using Instagram Like A Big Brand