3dcart Success Stories: JustPoppin.com

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JustPoppin.com is the premier destination for gourmet and premium popcorn. A small, family owned business based in Venice, Florida, JustPoppin.com is a favorite among discriminating popcorn connoisseurs everywhere. Their renowned products, including hard to find varieties such as organic mushroom popcorn, heirloom kernels and hulless popcorn, are sought by home poppers, small businesses, organizations, and everyone in between.

Founded by husband and wife, Jennie and Buck Smolow, JustPoppin.com emerged onto the popcorn scene in 1998 with big goals and major expectations: to deliver their customers scrumptious tasting popcorn, blazing fast delivery times, and unparalleled customer service.

To help the business achieve their goals, JustPoppin.com sought the help of a few third party tools.

Ingredient #1: A Powerful eCommerce Platform

JustPoppin.com turned to 3dcart looking to provide their customers with the best online shopping experience possible. Equipped with 3dcart’s hundreds of built-in-features, tools, and expert Technical Support, JustPoppin.com was able to their once unheard of business into a world renowned popcorn empire. Their line of products, once consisting of only mushroom popcorn, rapidly expanded to include Flavacol and coconut popping oil, gourmet popcorn, popcorn seasoning, popcorn equipment, and popcorn supplies.

Ingredient #2: A Cart Abandonment Tool

Looking to grow their business and increase sales, JustPoppin.com turned their efforts toward tackling cart abandonment. With the help of Cart Closer, a cart abandonment app, JustPoppin.com was able to dramatically reduce cart abandonment while protecting their margins. By using Cart Closer’s filter and offer login, the popcorn shop was able to create enticing tiered and free gift offers capable of winning over hesitant shoppers while maintaining profitability. JustPoppin.com used two campaign methods: one that offered a flat percentage off, and a free 12-pack of movie theater-style popcorn.

Today, Jennie and Buck’s popcorn shop continues to grow with each passing year, winning over popcorn fans one order at a time. So what’s their recommendation to new store owners?

“Keep your processes simple to allow you to systemize as much of your business as possible. Provide good, useful information on your website so customers know what they’re buying before they order.”

Visit 3dcart Success Stories to learn more about JustPoppin.com’s eCommerce journey.

Raven Crystals Gets Responsive with 3dcart

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Ecommerce is evolving and 3dcart is at the forefront of the revolution, helping businesses of every size and industry elevate their websites to the next level.

When a client approaches us to re-do their site, we point them toward Custom Responsive Design: jaw-droppingly beautiful, brand-centered designs, engineered to work flawlessly on any device or screen size. We tackle design projects with enthusiasm, dedication, and meticulous attention to detail. For every project, our team of design experts painstakingly researches and analyzes industry, demographics, company goals, analytics, content and current website to ensure flawless results that exceed our clients’ expectations.

Case Study: Raven Crystals

Since 2011, Raven Crystals has been selling top-quality crystals and mineral specimens to customers around the world. Praised for their physical and metaphysical properties that aid in physical, emotional, mental, and spiritual healing, crystals and mineral specimens are growing rapidly to become one of today’s most popular and trusted holistic medicine techniques, used in spas, clinics, and homes across the globe.

And consumer interest in crystals and mineral specimens isn’t the only thing that’s growing swiftly. The eCommerce market is experiencing explosive growth, fueled by the world’s growing number of mobile shoppers. Research from Forrester Research Inc. predicts online sales will reach $523 billion in the next five years, with an average annual growth rate of 9.32%, as bigger smartphones and faster wireless networks make it easier for consumers to shop on their phones. By the end of 2020, an additional 26 million customers are projected to browse and buy from retail sites, reaching a startling 270 million consumers.

The growth of the crystal and mineral specimens industry in conjunction with Google’s push toward a more mobile-friendly internet sent Raven Crystals in pursuit of a responsive solution: “My old website basically became obsolete with the new parameters set by Google and with the increase of customers using new devices such as smartphones, iPads, etc. My old website disappeared off the internet – I was invisible.”

Sporting a new, gorgeous responsive design, Raven Crystals’ conversion rate is steadily increasing every month. “I am so pleased with the design services and support 3dcart offers. My design team was very helpful and patient,” said Leah. “I really feel the website represents and gives shoppers a sense of what Raven Crystals has to offer in such a beautiful way.”

Why Responsive Matters

3dcart and Raven Crystals aren’t the only ones recommending businesses adopt a responsive design; your customers are, too.

  • A Google survey found that 64% of visitors were less likely to return to a site that wasn’t mobile-friendly, while 74% were likely to return to mobile-friendly sites.
  • More than 58% of American adults own a smartphone and almost 60% of all website traffic is from mobile devices.
  • 80% of consumers regularly user their smartphones to shop online.
  • 61% of customers have a better opinion of a brand when they offer a positive mobile experience.

Google now uses mobile-friendliness as a ranking signal in search results, which means if your website isn’t mobile-friendly, you’re losing sales.

Ready to get responsive? 3dcart wants to elevate your business to the next level.

View 3dcart’s Design Packages to get started.

3dcart Success Stories: Featuring New Mexico Tea Company

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Like many prospective entrepreneurs and online store owners, David Edwards didn’t attend school to learn the ins and outs of running a business. In fact, David went to college to learn about photography and graphic design, only to be hit full-force in the middle of his collegiate journey with the immense joy and financial burdens associated with fatherhood.

In 2006, after dropping out of school, David started working on a cruise ship in an attempt to pay off his growing pile of bills. But like many new fathers, David wasn’t content to just settle for a life comprised of 9 to 5 daily grinding.

“It dawned on me that if I wanted to get a job I felt was fulfilling, I was going to have to give it to myself,” David recalls. Only a few months later, New Mexico Tea Company was born in Albuquerque, New Mexico, which has since grown into a worldwide recognized establishment for high-quality, exquisite tea.

David, who started his business having no experience with tea other than liking it on an enthusiast level, attributes his success to a rather basic principle: “Tea is tea is tea, and like many business, we resell something that already exists in the world. What separates us is our knowledge, style, aesthetic and attention to detail. Many people tell us every day that our tea is the ‘best’ they’ve ever had, and this is not because we’ve found some secret source of the highest quality teas in the world… but because it’s always fresh.”

To grow his business, sales, and global presence, David set out to expand his physical storefront to include an online presence, a venture he started with the help of ZenCart. Unfortunately, after USPS changed their API, David’s shipping module ceased to function, and it was decided a hosted solution that could handle backend operations would be the best course of action for improving business productivity and efficiency.

David’s eCommerce search led to 3dcart, where he’s experienced tremendous success for nearly five years: “The online store and the physical store go hand in hand. Our everyday interactions with customers give our online presence heart, and our online store extends the reach of our physical store. Without one, I don’t feel the other could be successful.”

Today, David’s goal is to have 50% of yearly sales come from online, a feat he sees possible with the help of 3dcart. In fact, David is well on his way toward grossly surpassing his business goals: New Mexico Tea Company has projected an impressive 100% online sales increase over last year.

To learn more about New Mexico Tea Company and their startup history, visit 3dcart Success Stories.

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3dcart Success Stories: Featuring American RV Company

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American RV Company features more than 12,500 RV parts, including generators, hardware, kitchenware, electronics, lighting, and more. But before it found massive success as an online store, the RV parts store found initial success per a humble sales channel tactically utilized by countless aspiring entrepreneurs: eBay.

In 2005, American RV Company’s founder was working for another manufacturer of RV parts, a business that earned a whopping $270 million annually at its peak. Just a short while later, armed with invaluable industry knowledge (50+ years) and an unstoppable drive, American RV was born. Unfortunately, only two years after the launch of the up and coming manufacturer, the RV industry crashed, and the fledgling company was forced to hurriedly sell their acquired parts via eBay.

In 2011 the business bounced back stronger than ever, boasting a catalog of more than 12,000 products. As the business grew and expanded, acquiring more and more parts via wholesale, it was finally time to expand beyond the limitations of eBay in favor of a dedicated online store. John Nelson, general manager of American RV Company, says the company’s eCommerce search revealed 3dcart as the front-runner.

But as the RV parts store continued to grow with the power and features of a hosted eCommerce solution, new demands emerged that would test 3dcart’s capabilities: “We needed something more robust, so we decided to implement an ERP system. Forecasting, inventory planning, automation, coordination—these were features we needed to help us upgrade our business,” recalls John.

American RV eventually settled on SAP Business One, and John and his associates hit the eCommerce market yet again to evaluate which platform would work best with their chosen ERP system.

“We pitted options like Magento against 3dcart,” John says. “In the end, 3dcart’s advanced API won the day. It gave us the flexibility we needed to build a completely integrated technology backbone for the company.”

John attributes his business’s success in large part to 3dcart’s powerful system: “One of the factors that really sets 3dcart apart is its third-party integrations,” John explains. “The company is willing to play nice with other solutions. 3dcart’s leadership knows that some businesses need functionality beyond the scope of an ecommerce solution.”

American RV Company is able to provide top-quality customer service via third party integrations such as GoDataFeed, Lexity Live, Amazon and Google Checkout, and 3dcart features like CRM and the built-in newsletter feature.

The RV parts store hasn’t abandoned their roots either: “We still push products through eBay, who we’ve been with since the beginning. They process around 15 percent of our total sales, and we pay fees on all of it,” John says. “But we do eight times the sales with 3dcart than we ever could have done with eBay—and we keep all of that revenue. What we save on fees is huge.”

To learn more about American RV Company’s eCommerce story, visit 3dcart Success Stories.

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3dcart Success Stories: Featuring Allparts Music Corporation

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Allparts Music Corporation has provided manufacturers, wholesalers, musicians, retail stores and guitar repair shops around the world with guitar and bass parts since 1982. As the world’s largest distributor of guitar, bass and amplifier parts, with international distributors on six continents, Allparts uniquely understands the symbiotic relationship between quality guitar parts and quality music, a notion their success attests to.

Having experienced wholesale success since the early 80s and an online presence since the mid-90s, Allparts is all too familiar with the ins and outs of eCommerce. Over the years, their business has developed a unique structure that allows them to cater to B2B and B2C, although the bulk of their sales still stems from manufacturers and shops. But like all growing businesses, Allparts’ needs and demands evolved as their business found global success.

In 2009, Allparts’ IT director, Dean Peckenpaugh, decided it was time to upgrade the company to a new software platform, and sought the help of Volusion, with whom he’d worked with in the past. Only a short while after the transition, however, Dean began to notice that things were amiss.

“Volusion had undergone a huge migration, moving all of its content off of Rackspace and onto in-house servers,” Dean explains. “Soon after, the company started experiencing problems with uptime for its stores. That problem continues today.”

To complicate matters further, partnering with Volusion threatened Allparts’ business model, with Dean continually having to evaluate and update an enormous amount of custom code. “Every time Volusion changed something, we were concerned about how it might affect the site,” says Dean. “There were actually times when things suddenly broke. It made us feel vulnerable as a business.”

A year later, after being hit with consistently astronomical bandwidth overage fees, Allparts decided to look for another long-term eCommerce solution.

Although their search initially led to Magento, it didn’t take Dean long to realize their platform would require a dedicated team of people to run the site: “I’m the one-man show running our software platform,” he says. “I’m not a developer or a designer. We didn’t have the budget to hire on extra specialists, so Magento was clearly out.”

Further research led to 3dcart, which Dean found appealing for a number of reasons.

“Not only do we pay lower fees with 3dcart—it’s also a slimmer platform that consumes less bandwidth than Volusion to perform the same actions,” Dean explains. “We get more bandwidth with 3dcart and use less. Even if we went over our core package, which we rarely do, it wouldn’t cost us half as much as Volusion.”

In addition to 3dcart’s low monthly cost, Dean also found the platform’s ease of use, customer segmentation, and simple customization as appealing factors that swayed his decision.

After switching to 3dcart, Allparts witnessed immediate results:

  • 25 percent reduction in site response time
  • 20 percent increase in page views
  • Around 33 percent increase in per-visit page views
  • 3 percent decrease in bounce rate
  • An extra 600 visitors a day
  • 2 million monthly page views
  • 150,000 unique monthly visitors

As the cherry on top, Allparts was able to save tens of thousands of dollars by using 3dcart over Volusion.

To read more about Allparts Music Corporation’s eCommerce journey, visit 3dcart Success Stories.

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3dcart Success Stories: Featuring Morgan Sports

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Morgan Sports, an industry-leading wholesaler and supplier of combat sports and functional fitness equipment, was founded in 1988 by Aly Suleman. Based in Shellharbour, NSW, Australia, Morgan Sports has garnered universal praise, widespread media exposure, and thousands of devoted fans worldwide in its short lifespan.

Like many startup businesses, Morgan Sports’ story shares a humble beginning. After uncovering an untapped gap in Australia’s market – an absence of locally owned companies supplying high-quality boxing and fitness equipment – Aly realized an exciting business opportunity was afoot.

After extensive industry and market research, Aly put together a product catalog, and at only 19 years old, rang in his first sale from a cold call. Spurred by the initial taste of success, Morgan Sports continued its pursuit to redefine the combat fitness industry. In just a few short years, operations exploded, with the company acquiring suppliers in India, China, Pakistan, Taiwan, and China, as well as in-house manufacturing units.

After years of exciting, non-stop progress, Morgan Sports came to realize their business was missing a key ingredient necessary for global, widespread success: they didn’t have an online presence. Their search for the best eCommerce solution led them to 3dcart, a decision that would catapult the company into a new, exciting chapter in their business’s journey.

In the first year of launching their online store, Morgan Sports’ sales nearly doubled, marking the start of a thrilling future. Over the next five years with 3dcart, traffic piled in from every direction: high-quality SEO, word-of-mouth and industry-based referrals. To keep up with their customers’ demands and business’s growth, Morgan Sports looked to 3dcart’s professional services, such as myWebmaster service and Responsive Design service, to help improve their online store.

Today, Morgan Sports’ catalog includes more than 15,000 products and is featured in boxing and fitness magazines worldwide.

So what’s next for Aly?

“We have just launched a new website with 3dcart, and within the first 48 hours of going live, we’ve seen sales and user interaction increase by about 25%. What we had invested to re-designing our store was paid back to us within the first day of trading!”

To learn more about Morgan Sports’ eCommerce journey, visit 3dcart Success Stories.

3dcart Success Stories: Featuring Quadrocopter

quadrocopterQuadrocopter is a fully MikroKopter licensed corporation and an aerial cinematography business based in Northwest Montana. Their goal is to provide its clients with professional solutions for all multi-rotor aerial applications, featuring an online store that offers the industry’s largest selection of multi-rotor/aerial related products.

In 2006, Quadrocopter launched a non-commercial support website for universal aerial video platforms that were a part of the MikroKopter and UAVP projects. Operated by a group of copter enthusiasts, the site offered detailed instructions on how to assemble the complicated hardware as well as links on where to find parts – an impossible feat for consumers in the US.

Quadrocopter’s founder, Flori Seeger, recalls this dilemma as the inspirational force for his business’s founding: “You’d have to have them shipped from Europe. They’d take awhile to arrive. That’s when it hit us: instead of pointing our visitors elsewhere, why not supply the parts ourselves?”

Flori, a java developer and experienced designer, set out to find a shopping cart solution that offered innovative built-in features, out-of-the-box website tools, and a customizable framework that could support his vision for a top-of-the-line online store.

After reviewing his available options, Flori decided on 3dcart, which he found appealing for two main reasons: the plethora of ready-made features, such as 3dcart’s social media plug-ins like the Facebook Store, easy integration with ShipWorks and QuickBooks, built-in CRM, convenient admin control, which allowed him to setup admin access for 16 different employees, and most importantly, 3dcart’s flexible framework.

“I built the entire site design from scratch,” recalls Flori. “It was very easy to understand the template and pull in certain code elements. We had access to the complete layout and CSS.”

Since having joined 3dcart two years ago, Quadrocopter has exploded into a multimillion dollar business, success he partially attributes to 3dcart’s reliable platform and support.

“When we send a ticket or call in, there’s always someone around to respond and resolve the issue.”

To learn more about how Quadrocopter found success in selling online, visit 3dcart Success Stories.

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3dcart Success Stories: Featuring Software CW

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SoftwareCW, a growing provider of computer software for personal, business, government agencies, and educational institutions, started its eCommerce journey for reasons many online merchants share: greater flexibility and more control.

Colton Wiles, owner of SoftwareCW, knew that despite his business’s impressive client base, a strong online presence would be the only way to expose his business and products to a large customer base.

“We decided to open a website because we wanted the flexibility that just wasn’t available with marketplaces,” Wiles explains. “We also wanted to be less reliant on selling on marketplaces.”

Colton, driven by a specific image of what’s entailed in a perfect online store, started his search for an eCommerce platform capable of fulfilling his vision.

But finding a tailor-fit shopping cart is anything but easy, especially when they’re so many options to choose from. “Shopping cart providers we used in the past were very restrictive on what pages you could edit,” recalls Colton. “One did not allow the checkout pages to be edited at all. We wanted the ability to add custom features that just weren’t possible with other providers.”

Fortunately, SoftwareCW eventually came across 3dcart, which Colton found appealing for the platform’s ease of use, particularly when it came to editing coding. “Our favorite features of 3dcart are the ability to completely edit all pages’ code and the ease of doing this. We also love the built-in Product Review and Q&A features so we do not have to pay a 3rd party to do this.”

Colton, however, wanting to ensure his business’s success and provide customers with the best shopping experience possible, looked to 3dcart’s professional design service for an answer. 3Dcart’s design team, communicating with Colton every step of the way, worked tirelessly to help Colton achieve his desired website appearance.

SoftwareCW continues to offer consumers with only the latest and best digital programs available, providing renowned customer service and memorable shopping experiences thanks to their powerful, refined website.

To read more about SoftwareCW’s eCommerce journey, visit 3dcart Success Stories.

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3dcart Success Stories: Featuring Stockade

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Stockade is a family owned business of more than 40 years with a simple goal: provide creative people with top-quality products.

The company was founded by Ross and Colleen, who dived into the craft industry by making and selling a selection of wooden toys, games and piggy banks in the late 70s at craft fairs and gift shops across Canada.

It wasn’t long before the company expanded by selling individual wood parts to DIYers, and in 1988, Stockade relocated from Salmon Arm, British Columbia to a more central location in Guelph, Ontatio.

Sarah, daughter of Ross and Collen, recalls the exciting yet challenging aspects of running a business in the 90s: “After relocating to Ontario the toughest obstacle we found was keeping up with demand. The 90s were a crazy time for do-it-yourselfers. The economy was down and people were finding creative ways to make and save money. People were selling or making wooden toys for their own use and to sell at craft shows.”

Stockade’s customer base grew considerably as they began targeting a new craft niche: crafters and decorative painters. But although the business was experiencing great success, and boasted an online presence for more than a decade, they soon realized they needed a more powerful site to deliver the best shopping experience possible.

3dcart was recommended to Stockade by their marketing company, and their recommendation proved rewarding. “They were correct with their recommendation as 3dcart has all the features we can’t do without (ie: the promotion manager and discount quantity pricing) at no additional monthly charges.”

Today, Ross, Colleen, their daughter Sarah, and their awesome staff continue to supply Canadians with the best craft supplies available.

To find out more how Stockade grew from a small gift shop presence into a nationally-recognized brand, visit 3dcart Success Stories.

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Bean Bag Chairs and the Pursuit of Search Excellence

 

Sumo Lounge Bean Bag Chairs

Sumo Lounge’s bean bag chairs were the first of their kind. But it takes more than a great product to establish a lucrative retail business.

Over the past decade Sumo Lounge became a booming brand on the strength of powerful marketing. Creating a new product niche of high quality, affordable bean bag chairs filled a big gap in marketplace, helping establish the company as an extremely successful international e-commerce business.

Building on its tradition of scrappy marketing, Sumo Lounge is one of the latest 3dcart customers to tap into our in-house SEO services. From daily sitemap submissions and optimizing Google Shopping feeds to URL optimization and broken link cleanup, online stores like Sumo Lounge build the search traction they need to drive more traffic and, ultimately, more sales.

SEO (search engine optimization) isn’t just for bean bag chair shops. It’s a critical piece of the marketing puzzle for online businesses everywhere. Along with social media and advertising referrals, search traffic often plays a crucial role in how people find online stores, whether through Google or through more targeted search services like Google Shopping.

But SEO can be both time-consuming and technical. In the long run, it ends up becoming a full time job. For small online businesses that are already spread too thin, it’s extremely difficult to find the extra time to commit to it. Not to mention, it takes quite a bit of know-how to do a really comprehensive job on it.

We saw a lot of online stores struggling with SEO, which is why we decided to build a team in-house as a value-added service for 3dcart customers. Bigger, more established online merchants can get a lot from engaging our e-commerce marketing team to supplement search marketing specialists you might already have on your team. Think of it as a full, consistent SEO site scrub that includes detailed reporting to help you make sense of your investment.

Since they started on the 3dcart e-commerce SEO services late last year, Sumo Lounge has seen an upswing in traffic and sales stemming from better search rankings. The company’s online store for bean bag chairs is a potent example of how small businesses can use outside resources to fill specialized roles, keeping things lean, profitable, and growing.